Leonard Moore - Persuasion: The Psychology Of Selling - Proven Techniques, Strategies And Scripts To Close The Sale Every Time

Even though you dont realize it, we are all salespeople. We are either selling our best qualities to a new date or selling our expertise/experience to a prospective employer or selling our ideas to people or convincing our friend to join us for a weekend movie. Knowingly or unknowingly, we are all selling.

Whether you want to advance your social skills or get hot men/women or even pitch your startup idea to a funding company, smart sales strategies will give you an edge. Contrary to popular perception, sales is not just about figures. It runs deeper with psychology, understanding consumer mindset, and persuasion techniques.

In the end, it may boil down to revenue, but smart psychological techniques will help you reach your target and kill competition. Sales may be about math, but selling is an art. The good news is, anyone can master this art. It isnt a secret superpower that some people are just born with. It is a carefully cultivated and practiced skill that helps you ace just about any situation in life.

Also, from a commercial point of view, any business needs revenue to grow. It helps cover the companys operational overhead and determine steady growth. Theres no business without money, honey! It is the oxygen that keeps your business breathing. However vital it is to the existence of a business, you are seldom taught to sell. Somehow, selling is not perceived as a very positive knack. In colleges, people dont bother about training or learning how to sell.

Our social conditioning is what has led to the creation of this perception. Television media and film have often portrayed salespeople as hungry wolves waiting for their prey. These are the sleazy, deceptive and unethical people who are out to get your money by sweet talking or selling your plain lies. I dont blame you for thinking this way. Many of us view salespersons as liars whose only aim is to sell to you.

What reinforces this view is the fact that thousands of people take up sales as their profession without being sufficiently trained for it. They are not trained in the fundamentals of psychology, persuasion, overcoming objections and effectively closing the sale. They operate with a belief that all theyve got to do is list the features of a product, and get the customer to buy it. This naturally leads to a negative customer experience. I mean, would you buy from a person who, in a staccato-like tone, says da da da da da these are the features of the product. Now come on, buy it. Likely not.

The techniques you will learn in this book can be applied in almost any situation where persuasion is involved. You can pick up these smart strategies and put them to use right away to get results in not just your sales targets but also other areas of life. In fact, Id say sales training is excellent training for social or public life. You meet new people every day, learn to handle objections, gain greater knowledge about the buyers needs/psychology, look for a common ground, and handle rejection.

Rather than holding a negative view of salespersons as manipulators, view them as graceful persuaders who get people in win-win situations.

There has been renewed interest in the field of persuasion and consumer psychology. A new wave of salespersons who use solid psychological principles, attract the buyers attention, arouse their interest and tap into their subconscious mind to create the right feelings related to the product or service they are selling have now taken over. They understand that at the root, it is about solving a problem or creating the desired feeling in the customer.

In its broadest sense, selling is all about understanding what exactly the customer wants and fulfilling that need. If you are still selling using traditional sales techniques, you are in for trouble.

It is time to up your game and reinvent the way you sell because now it isnt just about selling; it is about helping the customer buy!