Kasey Compton - Fix This Next for Healthcare Providers

Woodford Reserve. Its the worlds best bourbon. Hands down. Well, at least thats what I believed. It turns out there are quite a few more bourbons out there. And some are really damn good.

While it is possible that Woodford was once the best according to my palate, admittedly I never tried much else. I subsequently found bourbons that I now prefer. You too may have your old reliable, favorite, whatever it may be. You may even discover that what you loved all along is easily topped by something you never knew existed.

I was on a Zoom call one evening with Kasey Compton, discussing the unique challenges faced by healthcare providers. We talked about the Business Hierarchy of Needs (BHN) that exists within all businesses, and the unique requirements healthcare practices must address.

Traditional business owners need to care for their businesses as they serve their customers. But healthcare providers? You need to care for your business while you care for your patients, the major emphasis being on that second care.

Healthcare is a unique industry in that clients need immediate and undivided attention, which causes the business itself to play second fiddle. The practice can only get proper attention from you when the opportunity presents itself. Which it rarely does. So when it does, what is the most important thing to do?

Kasey had the answer. She quickly scrawled a graphic for me. It was the Healthcare Hierarchy of Needs (HHN). Over time she has enhanced it and it is what you will discover in this book. Kasey has identified the exact things to fix and in the exact order to make your healthcare business flourish. What you are about to read will bring permanent and proper growth to your business.

But first, back to the bourbon.

As Kasey and I discussed the unique needs of healthcare providers, I took a sip of my Woodford Reserve.

What are you drinking? she asked.

We were in a professional discussion, and I had unintentionally let my guard down while enjoying my favorite weekend beverage. Embarrassed, I said, Oops, Im sorry. I guess Im starting the weekend a bit early.

Ha! Dont be sorry. I love bourbon. I just noticed that the color is a bit tawny. I like a darker bourbon with more of a mahogany color. I find the oak notes are best in the darker bourbons, she said. Are you drinking Woodford?

I am. Wow! How did you know?

I know my bourbons.

Kasey slid a bottle into the camera frame. It was labeled Pappy Van Winkle.

This one is my favorite. She poured some into a rocks glass, neat. The rich, deep copper liquid glowed at the bottom of the tumbler.

You know, Mike, most healthcare practitioners are doing almost everything right. They serve their clients exceptionally well. They adequately maintain their business for years or decades. They just get stuck. The problem is, they try to fix everything when they simply need to discover and fix that one thing.

She chuckled and added, Its like you enjoying Woodford. It is great, but when its all you know, you miss out on the one other thing that will take everything to the next level.

Kasey Compton impresses me in so many ways. She took her own mental health practice from a zero-dollar startup to more than three million dollars in annual revenue in less than three years. Today, she employs over a hundred people and her multi-specialty practice serves nine locations across Kentucky. And she is a healthcare professional herself. These are amazing accomplishments, but not what impress me most about Kasey.

Kasey has helped thousands of healthcare entrepreneurs scale their businesses through her membership community, Mindsight Partners. I have personally met some of the members and I am blown away by the impact Kasey has had on them. And even that isnt what impresses me most.

What impresses me most about Kasey Compton is that she has created the systems and solutions to navigate all the complexity and confusion of running a healthcare practicefor you. She could have kept this secret sauce to herself and just kept growing her own practice. But she feels compelled to serve at the greatest level of all: She wants every healthcare provider to be able to grow their business without worry and stress. She is on a mission to give healthcare business owners what they need to feel entrepreneurial confidence. And she wants it to start with you. Right now.

Those systems and solutions? They all start with what you have in your hands. You see, improving your business is not a random rush to fix everything. Instead, it is the simple process of fixing the right things in the right order.

Kasey enhanced the Fix This Next (FTN) process to work specifically for healthcare entrepreneurs and their needs. Her adaptation of the FTN system translates Maslows Hierarchy of Needs into the Healthcare Hierarchy of Needs. With this book as your guide, you will learn to serve your business as you would a patient: Identify the root cause, apply the treatment plan, and then elevate to higher-level needs.

Building your healthcare practice is a step-by-step process. You dont need to feel overwhelmed as you attempt to fix everything; you simply need to fix the right thing. Kasey will show you how.

The need for your work is greater than ever, and will remain that way for decades to come. Patients need you. The world needs you. To be of the greatest service, your business needs to grow healthily, properly, and permanently. You will make this happennot by working harder, but by working smarter. Fix This Next for Healthcare Providers is your tool for doing exactly that.

So sit back, read this book, and apply the fixes one simple step at a time. Your business is about to be wildly successful because Kasey Compton has already done all the work for you.

Perhaps we should start with a toast? Thank you to Kasey for writing this book. And thank you to you for implementing what you learn. Heres to your success. I think some Pappy Van Winkle is in order. Dont you?