Medina - Brain rules : 12 principles for surviving and thriving at work, home, and school

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Table of Contents

BONUS MATERIAL ONLINE

brin rules

45-minute Brain Rules film featuring John Medina

Take a lively tour of the 12 original Brain Rules for home, work, and schoolfrom Exercise boosts brain power to

Sleep well, think well.

brin rules for

Videos guide you through parenting concepts

John Medina hosts fun videos on speaking in parentese, the cookie experiment, dealing with temper tantrums, and more. Plus, take our parenting quiz.

www.brainrules.net/DVD

John Medina is a developmental molecular biologist and research consultant. He is an affiliate Professor of Bioengineering at the University of Washington School of Medicine. He is also the director of the Brain Center for Applied Learning Research at Seattle Pacific University. He lives in Seattle, Washington.

To Joshua and Noah

Gratitude, my dear boys, for constantly reminding me that age is not something that matters unless you are cheese.

brain rules

exercise

Rule #1: Exercise boosts brain power.

survival

Rule #2:The human brain evolved, too.

wiring

Rule #3: Every brain is wired differently.

attention

Rule #4:We dont pay attention to boring things.

short-term memory

Rule #5: Repeat to remember.

long-term memory

Rule #6: Remember to repeat.

sleep

Rule #7: Sleep well, think well.

stress

Rule #8: Stressed brains dont learn the same way.

sensory integration

Rule #9: Stimulate more of the senses.

vision

Rule #10:Vision trumps all other senses.

gender

Rule #11: Male and female brains are different.

exploration

Rule #12:We are powerful and natural explorers.

introduction

GO AHEAD AND MULTIPLY the number 8,388,628 x 2 in your head. Can you do it in a few seconds? There is a young man who can double that number 24 times in the space of a few seconds. He gets it right every time. There is a boy who can tell you the precise time of day at any moment, even in his sleep. There is a girl who can correctly determine the exact dimensions of an object 20 feet away. There is a child who at age 6 drew such lifelike and powerful pictures, she got her own show at a gallery on Madison Avenue. Yet none of these children could be taught to tie their shoes. Indeed, none of them have an IQ greater than 50.

The brain is an amazing thing.

Your brain may not be nearly so odd, but it is no less extraordinary. Easily the most sophisticated information-transfer system on Earth, your brain is fully capable of taking the little black squiggles on this piece of bleached wood and deriving meaning from them. To accomplish this miracle, your brain sends jolts of electricity crackling through hundreds of miles of wires composed of brain cells so small that thousands of them could fit into the period at the end of this sentence. You accomplish all of this in less time than it takes you to blink. Indeed, you have just done it. Whats equally incredible, given our intimate association with it, is this: Most of us have no idea how our brain works.

This has strange consequences. We try to talk on our cell phones and drive at the same time, even though it is literally impossible for our brains to multitask when it comes to paying attention. We have created high-stress office environments, even though a stressed brain is significantly less productive. Our schools are designed so that most real learning has to occur at home. This would be funny if it werent so harmful. Blame it on the fact that brain scientists rarely have a conversation with teachers and business professionals, education majors and accountants, superintendents and CEOs. Unless you have the Journal of Neuroscience sitting on your coffee table, youre out of the loop.

This book is meant to get you into the loop.

12 brain rules

My goal is to introduce you to 12 things we know about how the brain works. I call these Brain Rules. For each rule, I present the science and then offer ideas for investigating how the rule might apply to our daily lives, especially at work and school. The brain is complex, and I am taking only slivers of information from each subjectnot comprehensive but, I hope, accessible. The Brain Rules film, available at

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