Josep Molina - Artistic DNA: a 5 step guide to start creating a successful career in music

Desire is the starting point of all achievement, not a hope, not a wish, but a keen pulsating desire, which transcends everything.

- Napoleon Hill , Think and Grow Rich.

There exists a powerful force, a source of energy that never ends, available to everyone and even more, its completely free. Can you guess what it is?

Even though the most evident response would be the sun, you refer to a force that is much more useful and powerful, an energy that does not distinguish between social classes or cultures of any kind. It is a power that emanates from within ourselves, one in which you all possess, but few of us actually use to its full potential.

This force some people call passion, desire, hope or life mission. Regardless of what one calls it, it injects us with courage, it pushes us to do things that before you thought were unimaginable, and even though it is free and accessible to everyone, not everyone knows it exists (or if they do know it, they do not know how to take advantage of it to the maximum).

In our day-to-day routines, especially in our artistic careers, you sometimes feel disoriented. You do not know why you do what you do and what it is that you love. Automatically, you waste your energy and ability to advance. You are less effective in continuing our own projects, and you lose time and invest our talent in an erroneous place. Without realizing it, you end up proceeding in a way that easily leads us to feel a certain frustration.

It could be that you have moved beyond the emotion of frustration and feeling stuck and began to think to oneself how can I:

• Play more concerts?
• Have a larger audience?
• Feel a sense of purpose in what I do?
• Know in which direction I have to go to further my career?
• Increase my income?
• Obtain more recognition?

These are questions that bedevil us when you want to advance our project, whichever that might be. It does not matter if you are trying to build a career as a solo artist, form a chamber music ensemble or orchestra, organize concerts, or create festivals. All of these projects should have a fundamental and well-profiled element: its mission .

Without defining a mission, it will be difficult for you to succeed and continue your performances and refine them over time. Even more, it is impossible without a mission to make your project grow and develop in the way you want simply because you do not know where you want to go.

Would you tell me, please, which way I ought to go from here?

"That depends a good deal on where you want to get to," responded the Cheshire cat.

"I don't care where."

Then it doesn't much matter which way you go."

- Lewis Carroll , Alice in Wonderland

In my consulting sessions, you always confront these questions. I have arrived at the firm conclusion that the most effective way to escape this vague situation and clearly visualize where you want to go is to return to your origins, your roots. In other words, identifying what makes us passionate and defining why it is worth it to do what you do: our mission .

Using the method you are about to discover, I have been able to help many musicians and organizations create the project that they wish. Now, I can make this method available to the entire music community. I would like for all of you to benefit from this tool to accomplish effectively your projects so that the world finally knows and enjoys your music and performances.