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Bill Burnett - Designing your life: how to build a well-lived, joyful life

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#1 New York Times BestsellerAn inspiring and thought-provoking graduation gift: At last, a book that shows you how to builddesigna life you can thrive in, at any age or stageDesigners create worlds and solve problems using design thinking. Look around your office or homeat the tablet or smartphone you may be holding or the chair you are sitting in. Everything in our lives was designed by someone. And every design starts with a problem that a designer or team of designers seeks to solve.In this book, Bill Burnett and Dave Evans show us how design thinking can help us create a life that is both meaningful and fulfilling, regardless of who or where we are, what we do or have done for a living, or how young or old we are. The same design thinking responsible for amazing technology, products, and spaces can be used to design and build your career and your life, a life of fulfillment and joy, constantly creative and productive, one that always holds the possibility of surprise.Designing Your Life walks readers through the process of building a satisfying, meaningful life by approaching the challenge the way a designer would. Experimentation. Wayfinding. Prototyping. Constant iteration. You should read the book. Everyone else will. Daniel Pink, bestselling author of Drive This [is] the career book of the next decade and . . . the go-to book that is read as a rite of passage whenever someone is ready to create a life they love.David Kelley, Founder of IDEOAn empowering book based on their popular class of the same name at Stanford University . . . Perhaps the books most important lesson is that the only failure is settling for a life that makes one unhappy. With useful fact-finding exercises, an empathetic tone, and sensible advice, this book will easily earn a place among career-finding classics.Publishers Weekly

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Contents
This Is a Borzoi Book Published by Alfred A Knopf Copyright 2016 by William - photo 1
This Is a Borzoi Book Published by Alfred A Knopf Copyright 2016 by William - photo 2

This Is a Borzoi Book Published by Alfred A. Knopf

Copyright 2016 by William Burnett and David J. Evans

All rights reserved. Published in the United States by Alfred A. Knopf, a division of Penguin Random House LLC, New York, and distributed in Canada by Random House of Canada, a division of Penguin Random House Canada Limited, Toronto.

www.aaknopf.com

Knopf, Borzoi Books, and the colophon are registered trademarks of Penguin Random House LLC.

Library of Congress Cataloging-in-Publication Data

Names: Burnett, William (Consulting professor of design), author. | Evans, David J., author.

Title: Designing your life : how to build a well-lived, joyful life / William Burnett and David J. Evans.

Description: New York : Alfred A. Knopf, 2016.

Identifiers: LCCN 2016008862 | ISBN 9781101875322 (hardcover) | ISBN 9781101875339 (ebook) | ISBN 9780451494085 (open market)

Subjects: LCSH: Vocational guidance. | Self-realization. | DesignSocial aspects. | Decision making.

Classification: LCC HF5381 .B7785 2016 | DDC 650.1dc23

LC record available at https://lccn.loc.gov/2016008862

Cover design by Oliver Munday

Ebook ISBN9781101875339

v4.1

a

To all of the wonderful students who have shared their stories and lives with us and whose openness and willing engagement have taught us more about life design than we ever could have imagined.

To my wife, Cynthia, who told me to take the job at Stanford; I love you and wouldnt be the person I am without you.

Bill Burnett

To my dear wife, Claudia, the true literary force in our house, who refused to let me not write this book and has tirelessly reminded me why. Your love has redeemed me again and again.

Dave Evans

Contents
Introduction: Life by Design

E llen liked rocks. She liked collecting them, sorting them, and categorizing them according to size and shape, or type and color. After two years at a prestigious university, the time came for Ellen to declare her major. She had no idea what she wanted to do with her life or who she wanted to be when she grew up, but it was time to choose. Geology seemed like the best decision at the time. After all, she really, really liked rocks.

Ellens mother and father were proud of their daughter, the geology major , a future geologist. When Ellen graduated, she moved back home with her parents. She began babysitting and dog walking to make a little money. Her parents were confused. This is what she had done in high school. They had just paid for an expensive college education. When was their daughter going to turn magically into a geologist? When was she going to begin her career? This is what she had studied for. This is what she was supposed to do.

The thing isEllen had realized she didnt want to be a geologist. She wasnt all that interested in spending her time studying the earths processes, or materials, or history. She wasnt interested in fieldwork, or in working for a natural-resource company or an environmental agency. She didnt like mapping or generating reports. She had chosen geology by default, because she had liked rocks, and now Ellen, diploma in hand, frustrated parents in her ear, had absolutely no idea how to get a job and what she should do with the rest of her life.

If it was true, as everyone had told her, that her college years were the best four years of her life, Ellen had nowhere to go but down. She did not realize that she was hardly alone in not wanting to work in the field in which she had majored. In fact, in the United States, only 27 percent of college grads end up in a career related to their majors. The idea that what you major in is what you will do for the rest of your life, and that college represents the best years of your life (before a life of hard work and boredom), are two of what we call dysfunctional beliefsthe myths that prevent so many people from designing the life they want.

Dysfunctional Belief: Your degree determines your career.

Reframe: Three-quarters of all college grads dont end up working in a career related to their majors.

By her mid-thirties, Janine was really starting to reap the benefits of decades of dedication. Shed jumped on the fast track early and had managed to stay there. She was a graduate of a top college and a top law school, had joined a firm that did important and influential work, and was on her way to really making it. College, law school, marriage, careereverything in her life had turned out exactly as she had planned, and her willpower and hard work had given her everything she wanted. She was the picture of success and achievement.

But Janine had a secret.

Some nights, after driving home from the law firm that bore one of the most recognizable names in Silicon Valley, she would sit out on the deck as the lights of the valley came on, and cry. She had everything she thought she should have, everything that she thought she wanted, but she was profoundly unhappy. She knew she should be ecstatic with the life she had created, but she wasnt. Not even close.

Janine imagined that there was something wrong with her. Who wakes up every morning the picture of success, and goes to bed every night with a knot in her stomach, feeling as if theres something missing, something that got lost along the way? Where do you turn when you have everything and nothing all at the same time? Like Ellen, Janine held a dysfunctional belief. She believed that if she rode all the merry-go-rounds and grabbed for all the brass rings she would find happiness. Janine is also not alone. In America, two-thirds of workers are unhappy with their jobs. And 15 percent actually hate their work.

Dysfunctional Belief: If you are successful, you will be happy.

Reframe: True happiness comes from designing a life that works for you.

Donald had made his money. He had worked for more than thirty years at the same job. His home was almost paid off. His children had all graduated from college. His retirement funds had been carefully invested. He had a solid career and a solid life. Get up, go to work, pay the bills, go home, go to bed. Wake up the next day and do it all again. Lather. Rinse. Repeat.

For years Donald had been asking the same question over and over. He carried this question with him to coffee shops, to the dinner table, to church, and even into his local bar, where a few fingers of Scotch would quiet the question. But always it would return. For close to a decade, the question had woken him up at 2:00 a.m. and stood with him in front of the bathroom mirrorWhy the hell am I doing this?

Not once had the guy looking back at him in the mirror ever had a good answer. Donalds dysfunctional belief was related to Janines, but hed held on to it for much longera life of responsible and successful work should make him happy. It should be enough? But Donald had another dysfunctional belief: that he couldnt stop doing what hed always done. If only the guy in the mirror could have told him that he was not alone, and he did not have to do what he had always done. In the United States alone, more than thirty-one million people between ages forty-four and seventy want what is often called an encore careerwork that combines personal meaning, continued income, and social impact. Some of those thirty-one million have found their encore careers, and many others have no idea where to begin, and fear its too late in life to make a big change.

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