Kim Skildum-Reid - The Sponsorship Seeker’s Toolkit

Finding sponsorship is an honorable job, but sometimes it can also be a tough one. You need persistence, passion, and knowledge. And you need this book! Its not a guarantee, but it helps you to decide on your right strategy and leads you step-by-step in the choices you have to make in the whole process, from gathering internal support to renewal. Its so unique, detailed, and complete. I never read a better how-to book on seeking sponsors.

Ad Maatjens, Founder and Director, Sponsorreport

This essential, practical, and easy-to-use guide to sponsorship is one of the best and most thorough how to books in fund-raising! Using real-world examples and case studies, easy-to-use checklists, and templates, The Sponsorship Seekers Toolkit, fourth edition, offers clear, step-by-step guidance through the process, from internal planning to proposal development to sales and negotiation to servicing. The authors provide the knowledge and the tools for successful implementation based on their many years of experience in the field. A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!

Kyla Shawyer, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIAInternational Alliance

In every field of endeavor theres one book you must read, the go-to guide that you just cant do without. For sponsorship seekers, that book is The Sponsorship Seekers Toolkit, fourth edition, by Kim Skildum-Reid and Anne-Marie Grey.

Gone are the days of sticking logos on things and putting your hand out for a donation. Todays sponsors are more sophisticated than ever and expect you to develop a sponsorship program that provides unique marketing opportunities and a return on investment.

For all you serious sponsorship seekers out there, The Sponsorship Seekers Toolkit contains all the information youll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates.

Kym Oberauer, founder of PracticalSponsorshipIdeas.com

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The books Kim and Anne-Marie have written are referred to at length in the ESA Diplomaa professional qualification for those working (or wishing to work) in the sponsorship industry. They are known for their practical, straightforward approach.

This newest edition of The Sponsorship Seekers Toolkit marks the place in the sponsorship industrys history when there is no longer any excuse for a below-par sponsorship proposal. I couldnt recommend it more highly to each and every sponsorship seeker out there.

In their straight-talking, sensible, and structured book, Kim and her coauthor Anne-Marie Grey have provided a comprehensive road map for every professional seeking sponsorship on behalf of his or her organizationwhether that be an event, a sport or art governing body, an art gallerywhatever.

All anyone has to do is follow their straightforward and practical approach. The processplanning, sales, and servicingcouldnt be more logically set out. And in the fourth section there are a number of useful resources to make the job as simple as possible.

The book is a veritable bible for every sponsorship seeker and should ensure that there are far more win, win, win sponsorship programs out there, benefiting both sponsor and sponsee and, thus, proving the business value of sponsorship.

I like the honesty in the book. No one, least of all the authors, is pretending that its easy to find sponsors. But difficult questions are not avoided. They are tackled head-on. And logical, practical tips are provided as to how to best resolve awkward issues and turn them into pluses rather than minuses.

The planning section really underlines the value of homework prior to putting any sponsorship proposal together. Not only that, but it highlights to the reader the steps that need to be taken to gather all the necessary information, proving that a quick hit just doesnt work.

I especially like the brainstorming process and suspect that a number of people reading this book will find it exciting, different, and productiveand probably a world away from the way in which ideas have been generated in the past.