Rod Carveth - Mad Men and Philosophy: Nothing Is as It Seems
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A look at the philosophical underpinnings of the hit TV show, Mad Men.Is Don Draper a good man?What do Peggy, Betty, and Joan teach us about gender equality?What are the ethics of advertisingor is that a contradiction in terms?Is Roger Sterling an existential hero?Were better people than we were in the sixties, right?With its swirling cigarette smoke, martini lunches, skinny ties, and tight pencil skirts, Mad Men is unquestionably one of the most stylish, sexy, and irresistible shows on television. But the series becomes even more absorbing once you dig deeper into its portrayal of the changing social and political mores of 1960s America and explore the philosophical complexities of its key characters and themes. From Socrates, Plato, and Aristotle to John Kenneth Galbraith, Milton Friedman, and Ayn Rand, Mad Men and Philosophy brings the thinking of some of historys most powerful minds to bear on the world of Don Draper and the Sterling Cooper ad agency. Youll gain insights into a host of compelling Mad Men questions and issues, including happiness, freedom, authenticity, feminism, Don Drapers identity, and more. Takes an unprecedented look at the philosophical issues and themes behind AMCs Emmy Award-winning show, Mad MenExplores issues ranging from identity to authenticity to feminism, and moreOffers new insights on your favorite Mad Men characters, themes, and storylinesMad Men and Philosophy will give Mad Men fans everywhere something new to talk about around the water cooler. Rod Carveth is an assistant professor in the department of Communications Media at Fitchburg State College.James B. South is chair of the philosophy department at Marquette University. He edited Buffy the Vampire Slayer and Philosophy and James Bond and Philosophy.William Irwin is a professor of philosophy at Kings College in Wilkes-Barre, Pennsylvania. He originated the philosophy and popular culture genre of books as coeditor of the bestselling The Simpsons and Philosophy and has overseen recent titles including Batman and Philosophy, House and Philosophy, and Twilight and Philosophy.
Rod Carveth: author's other books
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Rod Carveth
Robert M. Wallace
William Irwin
Johnson David KyleIrwinWilliam
Mark T. Conard
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Table of Contents
The Blackwell Philosophy and Pop Culture Series
Series Editor: William Irwin
South Park and Philosophy
Edited by Robert Arp
Edited by Robert Arp
Metallica and Philosophy
Edited by William Irwin
Edited by William Irwin
Family Guy and Philosophy
Edited by J. Jeremy Wisnewski
Edited by J. Jeremy Wisnewski
The Daily Show and Philosophy
Edited by Jason Holt
Edited by Jason Holt
Lost and Philosophy
Edited by Sharon Kaye
Edited by Sharon Kaye
24 and Philosophy
Edited by Richard Davis, Jennifer
Hart Weed, and Ronald Weed
Edited by Richard Davis, Jennifer
Hart Weed, and Ronald Weed
Battlestar Galactica and
Philosophy
Edited by Jason T. Eberl
Philosophy
Edited by Jason T. Eberl
The Office and Philosophy
Edited by J. Jeremy Wisnewski
Edited by J. Jeremy Wisnewski
Batman and Philosophy
Edited by Mark D. White and
Robert Arp
Edited by Mark D. White and
Robert Arp
House and Philosophy
Edited by Henry Jacoby
Edited by Henry Jacoby
Watchmen and Philosophy
Edited by Mark D. White
Edited by Mark D. White
X-Men and Philosophy
Edited by Rebecca Housel and
J. Jeremy Wisnewski
Edited by Rebecca Housel and
J. Jeremy Wisnewski
Terminator and Philosophy
Edited by Richard Brown and
Kevin Decker
Edited by Richard Brown and
Kevin Decker
Heroes and Philosophy
Edited by David Kyle Johnson
Edited by David Kyle Johnson
Twilight and Philosophy
Edited by Rebecca Housel and
J. Jeremy Wisnewski
Edited by Rebecca Housel and
J. Jeremy Wisnewski
Final Fantasy and Philosophy
Edited by Jason P. Blahuta and
Michel S. Beaulieu
Edited by Jason P. Blahuta and
Michel S. Beaulieu
Alice in Wonderland and
Philosophy
Edited by Richard B. Davis
Philosophy
Edited by Richard B. Davis
Iron Men and Philosophy
Edited by Mark D. White
Edited by Mark D. White
True Blood and Philosophy
Edited by George A. Dunn and
Rebecca Housel
Edited by George A. Dunn and
Rebecca Housel
Copyright 2010 by John Wiley & Sons. All rights reserved
Published by John Wiley & Sons, Inc., Hoboken, New Jersey
Published simultaneously in Canada
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and the author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor the author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.
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Library of Congress Cataloging-in-Publication Data:
Mad men and philosophy : nothing is as it seems / edited by Rod Carveth and James B. South.
p. cm.(The Blackwell philosophy and pop culture series)
Includes index.
ISBN 978-0-470-60301-7 (pbk.)
1. Mad men (Television program) I. Carveth, Rod. II. South, James B.
PN1992.77.M226M33 2010
791.4572dc22 2010005158
ACKNOWLEDGMENTS
I Think We Need to Salute That!
The work on this book required getting into character. Much whiskey, many martinis, and countless cigarettes were consumed in an effort to make the book an authentic companion to Mad Men. In the interest of research, liaisons were entered into, suits were worn, and hostile takeovers by other publishers were thwarted.
Putting together a volume such as Mad Men and Philosophy requires a team of people working togethera team that deserves to be saluted for their efforts. We would like to thank our contributing authors, who met every tight deadline with high-quality work and good cheer. Unlike Bert Cooper, Bill Irwin, the Blackwell Philosophy and Pop Culture Series editor, offered invaluable assistance every step of the way, and Constance Santisteban at Wiley saw this book through press with all the efficiency and oversight of Joan Holloway.
Rod thanks James for such a great working relationship. Anytime James wants to collaborate on another project, Rod is game.
Rod has two other people he would also like to thank. First, Alana Carveth deserves a lot of credit for putting up with a father who was more distracted and forgetful than usual. Its not easy to raise a parent at seventeen, but Alana really rose to the occasion. Second, Rod would like to thank Nina Spiller. Nina came into his life just as the book project was taking off. A fellow Mad Men fan, Nina provided love, support, and encouragement that made editing this volume much, much easier. Rod feels truly blessed to have two such wonderful women in his life.
James would like to thank Beth OSullivan and Lula Hopkins, the Allison and Hildy in his life, for putting up with his taking on a new project with the time commitments that entailed. He knows it made their jobs just a bit harder. Working with someone youve never met in person can be tricky. Rod made it very easy, and James enjoyed the collaborative effort.
Last but not least, we want to thank you, the reader, for your interest in the show and in this book. And we want to assure you that no one lost a foot throughout the entire process.
INTRODUCTION
A Thing Like That
Take off your shoes. Shut the door. Have a seat. Kick back in your Eames chair. Admire that Rothko print. Pour your favorite drink. And prepare to enter the philosophical world of Mad Men, or at least the world of philosophers thinking and writing about Mad Men.
Mad Men premiered in July 2007 to immediate critical acclaim. Set in 1960, the series seemed both exotic and nostalgic. It showed a past that many of us had not lived through, and for those who had lived through it, the episodes shined a new light on old experiences. Over the course of the first three seasons, Mad Men reminded us of many uncomfortable truths, from the prevalence of drinking and smoking to the systemic sexism, racism, and homophobia that were ever-present in the early 1960s. It also reminded us of a glamour long since lost as we became reacquainted with the fashions of the era, the luxurious civility of airline flight, and the forgotten manners and mores of a previous generation. And
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