Russell Brunson - Traffic Secrets ; The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Controlling traffic is the holy grail for any profitable business. This book is the online formula to create the attention every product needs to thrive.

Steve J Larsen

DotCom Secrets

Expert Secrets

All of the above are available at your local bookstore, or may be ordered by visiting:

Hay House USA: www.hayhouse.com
Hay House Australia: www.hayhouse.com.au
Hay House UK: www.hayhouse.co.uk
Hay House India: www.hayhouse.co.in

Copyright 2020 by Russell Brunson

Published in the United States by: Hay House, Inc.: www.hayhouse.com Published in Australia by: Hay House Australia Pty. Ltd.: www.hayhouse.com.au Published in the United Kingdom by: Hay House UK, Ltd.: www.hayhouse.co.uk Published in India by: Hay House Publishers India: www.hayhouse.co.in

Cover design: Jake Leslie

Interior design: Julie Davison

Interior illustrations: Arturo Alcazar

Cover photography: Brandan Fisher and Erin Blackwell

All rights reserved. No part of this book may be reproduced by any mechanical, photographic, or electronic process, or in the form of a phonographic recording; nor may it be stored in a retrieval system, transmitted, or otherwise be copied for public or private useother than for fair use as brief quotations embodied in articles and reviewswithout prior written permission of the publisher.

The author of this book does not dispense business advice, only offers information of a general nature to help you in your quest for business success. This book is not designed to be a definitive guide or to take the place of advice from a qualified professional, and there is no guarantee that the methods suggested in this book will be successful, owing to the risk that is involved in business of almost any kind. Thus, neither the publisher nor the author assume liability for any losses that may be sustained by the use of the methods described in this book, and any such liability is hereby expressly disclaimed. In the event you use any of the information in this book for yourself, the author and the publisher assume no responsibility for your actions.

Cataloging-in-Publication Data is on file with the Library of Congress

Hardcover ISBN: 978-1-4019-5790-2

e-book ISBN: 978-1-4019-5791-9

Audiobook ISBN: 978-1-4019-5792-6

This book is dedicated to the entrepreneurs whom I have been called to serve: my Funnel Hackers. Youve made it possible for me to do a work that interests me and that I feel is meaningful and worthwhile. This final book in the Secrets trilogy was created to help you find more of the people who are waiting to hear your message. If this book helps you to reach even just one more person and change their life with your God-given gifts, then this work will have been a success.

Throughout this eBook, the author uses screenshots and diagrams. Some of these images may not display well on your eReader device.

You can download a free PDF containing all these images from hayhouse.com. See the section for download details.

Twenty-five thousand dollars. Do I hear thirty?

The voice of the auctioneer was fast, and the suspense built as the bidding got higher and higher.

Yes, I said.

Thirty thousand dollars from the black-haired gentlemen in the front.

Forty, a voice behind me said.

Forty thousand dollars from the man in the back.

Forty-five, I said.

Forty-five thousand dollars!

I couldnt see who was bidding against me, but when the auctioneer finally arrived at $50,000, I decided to stop bidding.

To my surprise, so did the person behind me. The auctioneer yelled out, Number 27, you win the bid!

I was Number 27. I won. I was bidding to name a commercial Virgin Atlantic plane. Yes, I know that may sound pretentious, but it was for a great cause.

About 12 years before writing this, I was at one of Richard Bransons charity events. I had met Richard several years earlier when a friend and I raised a lot of money for his charity Virgin Unite.

At this charity event, I had decided Id go all in. Richard was paying all the bills for the charity, and 100 percent of the money we donated was going to help those who needed it most.

Well, the gentleman three tables behind me had come to the same conclusionwhich is why it was going to cost me $50,000 to name a plane.

After I won the bid, Richard stood up and proclaimed, Why fight over it, boys? Ill give it to both of you for fifty thousand dollars each! Its all going to charity!

The person who walked up on stage with me (and who was bidding against me) was a young man who looked 10 years younger than he actually was.

His name was Russell Brunson.

It was the first time I had actually met him in person. What a charming guy he was, there for the same reason as I was: to help people in need.

There were people in the room that day who were super famous, a lot richer, and way more well known than both Russell and me. But he was the guy who left a mark on me.

I didnt really get to know Russell until a few years later, but when I did, I realized he was one of the most humble, smart, ambitious, energetic, and authentic human beings Id ever met.

What most impressed me was how he talked about helping entrepreneurs grow faster. He talked about them as if they were his children, and with an authentic excitement.

Thats very rare in our world today.

Russells focus was never on how much money he was going to make or how big his business was going to be. He always looked through the lens of how to help people go faster.

He took that energy and passion and cofounded a company called ClickFunnels, which has revolutionized the way people use the internet to turn their ideas into sellable products and services. Russell has truly given people a faster way to make an impact and profit from their ideas.

Russells passion drove ClickFunnels to become one of the fastest-growing software as a service (SaaS) companies of all time, creating massive impact on tens of thousands of lives around the world.

The overwhelming success people have gotten from using Russells software and trainings is unprecedented.

But thats not the only reason you need to read this book.

The global economy and how we consume products and information has already changed drastically and will continue to evolve. Those who dont have the necessary skills and capabilitiesto sell their products and services, to market their brick-and-mortar company, or to create funnels that brings customers to their doorswill be left behind.

Im not saying that to scare you.

But understand, Im not just taking a wild guess.

I see it coming, and I have the same passion Russell does. Ive been blessed to be in the self-education industry for over 22 years. Im a multiple New York Times best-selling author, and Ive been able to start 13 companies that have generated over a billion dollars in sales.

These opportunities have positioned me at the edge of this world, and I can see the change coming.

Is there any worse feeling than being left behind? Russell Brunsons passion for helping you avoid that feeling is why he wrote this book, and my shared passion is why I wrote this Foreword.