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Mady Schutzman - The real thing: performance, hysteria, & advertising

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    The real thing: performance, hysteria, & advertising
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The real thing: performance, hysteria, & advertising: summary, description and annotation

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A provocative investigation of the links between contemporary advertising images and 19th-century medical discourse.

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title The Real Thing Performance Hysteria Advertising author - photo 1

title:The Real Thing : Performance, Hysteria, & Advertising
author:Schutzman, Mady.
publisher:Wesleyan University Press
isbn10 | asin:0819563676
print isbn13:9780819563675
ebook isbn13:9780585370811
language:English
subjectAdvertising--Psychological aspects, Hysteria (Social psychology)
publication date:1999
lcc:HF5822.S289 1999eb
ddc:659.1/042
subject:Advertising--Psychological aspects, Hysteria (Social psychology)
Page i
The Real Thing
Page ii
Page iii The Real Thing Performance Hysteria Advertising Mady - photo 2
Page iii
The Real Thing
Performance, Hysteria, & Advertising
Mady Schutzman
Page iv WESLEYAN UNIVERSITY PRESS Published by University Press of New - photo 3
Page iv
WESLEYAN UNIVERSITY PRESS
Published by University Press of New England
Hanover, NH 03755
1999 by Mady Schutzman
All rights reserved
Printed in the United States of America
5 4 3 2 1
CIP data appear at the end of the book
Page v
For
ANNA, 1894
&
AMANDA, 1990
Page vii
Contents
List of Figures
ix
Preface
xiii
Acknowledgments
xv
Introduction
1
1
From Darwin to Barbie: In Search of the Female Thing
17
2
I Look, Therefore I Have: Photography as Consumption
49
3
Arrested
74
4
What Does Man Want? The Fetish and the Anorexic
119
5
Eat My Face: A Ritual Journey
152
6
Representation Is Dead, Long Live Representation!
172
Bibliography
193
Index
207

Page ix
Figures
1.1
Charles Dana Gibson, Design for Wallpaper (1902)
23
1.2
Advertisement, "Science Fiction," Jergens Skin Conditioning Bars (1992)
26
1.3
Advertisement, Krizia Ava Gardner Perfume (1990)
30
1.4
Advertisement, Nic Janik (1994)
37
1.5
Advertisement, Matsuda Eyewear (1994)
38
1.6
Trade Card, Die-Cut of Barrel (c. 1885)
39
1.7
Advertisement, Neutrogena Rainbath (1993)
40
1.8
Advertisement, Swatch (1990)
41
1.9
Advertisement, Christian Dior Eyeshadow Duos (1988)
42
1.10
Advertisement, Ruffino Libaio (1988)
43
1.11
Charles Dana Gibson, Serious Business (1905)
47
1.12
Advertisement, Jordache Basics (1992)
48
2.1
Advertisement, Natori (1991)
51
2.2
Advertisment, Tanqueray Gin (1990)
55
2.3
Advertisement, Amarige Perfume by Givenchy (1994)
60
2.4
Advertisement, Yes Clothing (1991)
62
2.5
Advertisement, Esprit Sport (1988)
63
2.6
Advertisement, Bottega Veneta (1991)
65
3.1
Hugh W. Diamond, Suicidal Melancholy (1852)
75
3.2
Hugh W. Diamond, Asylum Patient Suffering Depression (1852)
77
3.3
Hugh W. Diamond, Diagnosis Unknown (1852)
78

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