Dwight Burlingame - Library fundraising: models for success
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Edited by Dwight F. Burlingame for the Publications Committee of the Fund Raising and Financial Development Section Library Administration and Management Association
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Cover design by Richmond Jones
Text design and composition by Dianne M. Rooney in Caslon 540 and Optima using QuarkXpress 3.3 for the Macintosh 7100/66
Printed on 50-pound Thor Antique, a pH-neutral stock, and bound in 10-point C1S cover stock by Malloy Lithographing, Inc.
The paper used in this publication meets the minimum requirements of American National Standard for Information SciencesPermanence of Paper for Printed Library Materials, ANSI Z39.48-1992.
Library of Congress Cataloging-in-Publication Data Library fundraising : models for success / edited by Dwight Burlingame. p. cm. Includes bibliographical references (p. ) and index. ISBN 0-8389-0657-5 1. Library fund raisingUnited States. I. Burlingame, Dwight. Z683.2.U6L53 1995 021.8'3'0973dc20 95-32665
Copyright 1995 by the American Library Association. All rights reserved except those which may be granted by Sections 107 and 108 of the Copyright Revision Act of 1976.
Printed in the United States of America.
99 98 97 96 95 5 4 3 2 1
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Contents
Introduction
Dwight F. Burlingame
v
1 Endowed Book Funds: A Million Dollars, Step-by-Step, for a Small College Library
Leland M. Park
1
2 Tufts UniversityWessell Library Renovations
Murray S. Martin
13
3 A Capital Campaign for a Small Public Library: Chanute, Kansas
James Swan
25
4 Establishing a Library Foundation and a Fundraising Campaign
Jennye E. Guy
38
5 The Challenge of the Challenge Grant: Johns Hopkins Library Endowment
Kenneth E. Flower
50
6 Tulsa Library Trust
Cathy Audley and Pat Woodrum
61
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7 The Role of Special Collections in Library Development
Victoria Steele
72
Appendix: Library Fundraising Resource Center
85
Bibliography
87
Index
91
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Introduction
Fundraising has played a varied role in the history of American libraries, from a significant role in the early days of academic and private libraries open to the public to a minimal role for most public libraries during most of this century. (Notable exceptions to this observation include the New York Public Library.) Major changes in the environment in which libraries operate todaythe rapid growth of information, increased costs for services and materials, and demands for additional services that often require seeking alternative funding sourceshave caused libraries to consider private fundraising much more seriously.
Obtaining the financial resources necessary to accomplish the mission of an organizationwhether governmental or private, nonprofit or for-profit, local or state, national or internationalseems to be an important part of the terrain in managing any organization in today's world. Libraries are no exception. Even a casual reading of the library press reveals the increased pressure to raise private dollars for library activities that were once thought to be either the responsibility of direct tax dollars, as in the case of public libraries, or indirect tax dollars, as in the case of public institutions of higher education. Even private college and university librarians often thought that student fees provided the dollars necessary to accomplish their mission. Suffice it to say that a new day has arrived and fundraising is now a part of the administration of virtually any library. The cases described in this book illustrate the growing trend to seek alternative ways to raise needed resources for the nation's libraries.
History
Libraries in early American colleges were supported by private gifts, and they were generally not open to the public. Another common type of early library was owned by a private citizen but made available for public use. According to Kaser (1980), probably no
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more than a dozen of such privately owned but publicly used libraries were in existence in 1762. Social or association libraries, however, were quite popular in colonial America. "Benjamin Franklin's launching of a subscription library in Philadelphia in 1731 served as a model for many other libraries in Europe and North America" (Burlingame 1994). Operating a library for profit, based primarily on receiving fees for borrowing books, is first credited to William Rind, who in 1762 opened a 150-book circulating library in Annapolis, Maryland (Kaser 1980).
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