Lily Cole - Who Cares Wins: Reasons for Optimism in a Changing World
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Who Cares Wins
Lily Cole, through her personal experience, interviews with fascinating people, and a critical insight into our planets problems helps us understand the power of the individual and makes us fall in love with nature again. Without relentless, morbid doom mongering, Lily gives us so many reasons to be optimistic. She shows we can all make a difference, and together we can save our beautiful Earth.
MARK MASLIN, professor at University College London and author of The Human Planet: How We Created the Anthropocene
Too bad we cant clear up the environment as fast as Lily Cole can. She brilliantly explains why were in this mess and what we can do about it.
RUBY WAX, author of How to Be Human
A welcome and thorough overview of some of the many aspects of the crisis that humanity is now facing, alongside the visionary possibilities for change at our fingertips. If we dont act, it isnt for lack of good ideas.
DR. GAIL BRADBROOK, co-founder of Extinction Rebellion
A great read, fundamentally important subject elegantly explored through a personal perspective. I relished the optimism!
STEVE TRENT, co-founder of the Environmental Justice Foundation
Lilys commitment to a better future for fashion is legendary, and her first-hand experience of an exploitative and unethical industry has made her involvement both more poignant and pertinent. How wonderful to absorb her thoughts and knowledge on everything else, from food to fuels, politics and biodynamic farming. This book is a great insight into her mind, and into our world.
ORSOLA DE CASTRO, founder and creative director of Fashion Revolution
Who Cares Wins should be the mantra of every citizen around the world: every revolution has been made by people who cared. The sustainability of ethical movement is about caringfor the planet and for the peopleand Lily is a shining example of a person who always deeply cares and whose mind never rests until there is a solution. There are people who have visions and there are people who act on visions. Lily does both, and this book is a true testament to that.
LIVIA FIRTH, creative director of Eco-Age, a brand consultancy that helps businesses create, implement, and communicate bespoke sustainability solutions
FIRST PUBLISHED IN THE UNITED STATES OF AMERICA IN 2020 BY
Rizzoli Ex Libris, an imprint of Rizzoli International Publications, Inc.
300 Park Avenue South
New York, NY 10010
www.rizzoliusa.com
Original edition first published by Penguin Books Ltd, London
Text copyright Lily Cole 2020
The author has asserted her moral rights
For Rizzoli International Publications
PUBLISHER : Charles Miers
EDITORS : Klaus Kirschbaum and Jennifer Duardo
DESIGN : Kayleigh Jankowski
COPY EDITOR : Gloria Nantz
MANAGING EDITOR : Lynn Scrabis
PRODUCTION : Colin Hough-Trapp
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without prior consent of the publishers.
ISBN -13: 978-0-8478-6932-9
LIBRARY OF CONGRESS CATALOG CONTROL NUMBER : 2020936287
2020 2021 2022 2023 / 10 9 8 7 6 5 4 3 2 1
Ebook ISBN9780847870202
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Rizzoli International Publications is committed to a sustainable future for our business, our readers and our planet. This book is made from Forest Stewardship Council certified paper.
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For Wylde and wilderness
PART ONE The Power of Money
Can we shop our way out of crisis?
Chapter One Diamonds on Your Souls:
Materials, fashion and the price of what we wear
Chapter Two A Planetary Diet:
Meat, farming and the food of the future
Chapter Three Resurrection:
Plastic, waste and its afterlife
PART TWO Magic Tech Bullets
Will technology save the day?
Chapter Four Rainbows and Unicorns:
Smartphones, digital and the cost of free
Chapter Five Fossils of the Future:
Energy, quantum and parallel realities
Chapter Six A Spacefaring Species:
Travel and the paradox of adventure
Chapter Seven Playing God or Re-Wilding:
Geo-engineering and the miracles of nature
PART THREE Citizens, Not Consumers
What does it mean to be a citizen?
Chapter Eight Power and Privilege:
Protest, law and learning from our children
Chapter Nine A Pacifists War:
Net zero, carbon pricing and upgrading capitalism
Chapter Ten The Art of Listening:
Direct democracy, solutions news and dreaming big
PART FOUR The Roots
Are the real solutions inside us?
Chapter Eleven Who Cares Wins?
Community, the gift economy, and choosing kindness
Chapter Twelve Modern Fairy Tales:
Slow growth, UBI and simplicity
Chapter Thirteen Walking Together:
Patriarchy, ownership and deep change
Chapter Fourteen Falling in Love (Again):
Nature, mental health and coming home
In the slim gap between my signing off the final text of this book affirming Reasons for Optimism in Our Changing World, and ink hitting the pages, our world changed, irrevocably. Or rather, the human world changed: the elemental world was changing a little less than usual. Who knew our machine could stop?
The coronavirus (Covid-19) pandemic has offered a shock to the global psychology unlike anything experienced in modern times. A collective arrest in the rehab of our homes, to explore the prisons or palaces of our minds. Whilst we huddle together (six feet apart if privileged enough to social distance) in fear, confusion, love, and hope, many voices are quickly proclaiming this is the wake-up call the world desperately needed. The pattern interruption, the stillness: a chance to reflect on our habits.
What will come next? When industries wake from their slumber, travel bans are lifted, when we can dance with strangers again what will we have learned? Will we have made enough of a shift in how we think, consume and live, to do things differently to avert another crisis?
Disasters have always brought with them pivots along our historical path. The charged beauty of this moment is that almost anything is possible: both Orwellian and utopian narratives haunt us. Whilst Naomi Klein has analyzed how the shock of disasters has been misused to instate authoritarian regimes, conversely crises have often led to very progressive changes: many national health services working hard today were a result of the 1918 flu epidemic; the First World War helped emancipate women; the Second led to the founding of the United Nations and modern welfare states.
Etymology: corna (Latin) garland worn on the head as a mark of honor or emblem of majesty, halo around a celestial body; the name given to a group of microscopic viruses, fringed by spikes, thought to have passed to humans because of our unbalanced interactions with animals and wild spaces.
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