Zhexembayeva - Overfished Ocean Strategy: Powering Up Innovation for a Resource-Deprived World

Amid the sea of dry sustainability books, Overfished Ocean Strategy is a forceful tide of cutting-edge business stories and essential facts brought vividly to life. Zhexembayeva writes with passion and experience about radical business strategies for a smarter, not just greener, world. She engages our senses and emotions to deliver the broad brushstrokes of what it will take to succeed in the future in business. A brilliant and refreshingly fast-paced read!

Chris Laszlo, Associate Professor of Organizational Behavior, Case Western Reserve University, and coauthor of Embedded Sustainability

Overfished Ocean Strategy delivers five simple principles for transforming business, not just through the next generation of sustainability but through truly smart innovation. All those who want to create new market space while creating deeper meaning for themselves and customers need to read this book.

Soren Kaplan, author of Leapfrogging and speaker, consultant, and entrepreneur

To bring three billion new middle-class consumers into the global economy will require a revolution in resource productivity in everything from farms to fisheries to factories. Zhexembayevas groundbreaking book provides a road map for turning resource scarcitythe overfished oceaninto a competitive advantage. She shows how forward-looking businesses are already doing this and explains how any business can do the same.

Joel Makower, Executive Editor, GreenBiz Group, Inc., and author of Strategies for the Green Economy

This is the best sustainability business book of the decade, no question, because it is truly a business bookits not about sustainability as an add-on but the future of a sensational business model innovation. If you want to lead in the circular economy, inspire new sources of value, and consistently create uncontested market space, place this book at the core of your breakthrough performance agenda. This is what Ive been looking for for a long timethats exactly what I think you are going to say when you read this stunning and special book.

David L. Cooperrider, Fairmount Minerals Professor and Faculty Chair, Fowler Center for Sustainable Value, Weatherhead School of Management, Case Western Reserve University

If you are looking for a recipe against sustainability fatigue, this book is definitely an eye-opener. Dr. Nadya Zhexembayeva makes a clear analysis of the need for a real radical, disruptive innovative approach to cope with resource scarcity. She does not aim to offer quick fixes, but she does recommend a strong thinking framework. Her business examples are intriguing and hopeful. She definitely offers the sustainability debate a new meaning and businesses the appetite to consider new business models. Refreshing!

Wilfried Grommen, Chief Technologist, Hewlett-Packard

A resource-depleting world such as the one we currently live in entails a radical shift toward new governing principles, innovative ideas, and creative mindsets. It means taking a step back from the traditional linear economy, where everything is consumed and subsequently wasted, and finding the disruptive innovation (as the author skillfully names it) that transforms the line into a circle. This book provides the set of rules that will guide you in taking this leap of faith, while telling the inspiring stories of the ones who have already done so. As CEO of an oil and gas company that has placed resourcefulness as the stepping-stone of its strategy, I strongly recommend this book as an absolute must-read for any business professional ready to embark on this challenging but rewarding journey.

Mariana Gheorghe, CEO, OMV Petrom, and one of Fortune magazines Most Powerful Women: The International Power 50

This book gives us five clear principles for business strategies that make sense, bring hope, and stand a good chance of success. This is a book in the new paradigm: beyond the weighty responsibilities of sustainability, here we have practical guidance and clear examples of opportunity enough for every entrepreneur and corporate reformer. This is the strategy text for now!

Jonathan Gosling, Professor of Leadership Studies, University of Exeter Business School, and coauthor of Nelsons Way

What would happen if a smart researcher and businesswoman wrote a book on the broken state of our global economy and how to set it right? In the best case, the outcome would resemble the artful storytelling and crisp advice Nadya Zhexembayeva delivers us in Overfished Ocean Strategy. We need every person inside business and out to read Nadyas book today. The good news: in doing so, readers will not only learn key principles for enabling a flourishing future but enjoy the process along the way. Kudos to Nadya for this fresh addition to the short list of truly hopeful and helpful guidebooks to the 21st century!

KoAnn Vikoren Skrzyniarz, founder and CEO, Sustainable Brands

When the question is not if but when, our responses in past decades have been more like the oceans waves rather than tsunamis. Today, at the edge of the tipping point, businesses, shareholders, and governments need nothing less than the Hitchhikers Guide to the New Reality. Some of the guidance we need is revealed here in this book. Nadya Zhexembayeva provides exquisite navigation through fundamental questions of meaning and of real needs, through the search beyond the boundaries of risk and of opportunities, and toward radical change. Enjoy the journey and hope to see you in the New Reality.

Andreja Kodrin, founder and President, Challenge:Future

OVERFISHED OCEAN STRATEGY

NADYA ZHEXEMBAYEVA

POWERING UP INNOVATION FOR
A RESOURCE-DEPRIVED WORLD

Copyright 2014 by Nadya Zhexembayeva

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed Attention: Permissions Coordinator, at the address below.

Ordering information for print editions
Quantity sales. Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the Special Sales Department at the Berrett-Koehler address above.
Individual sales. Berrett-Koehler publications are available through most bookstores. They can also be ordered directly from Berrett-Koehler: Tel: (800) 929-2929; Fax: (802) 864-7626; www.bkconnection.com
Orders for college textbook/course adoption use. Please contact Berrett-Koehler: Tel: (800) 929-2929; Fax: (802) 864-7626.
Orders by U.S. trade bookstores and wholesalers