Daniel Gardner - The Science of Fear: How the Culture of Fear Manipulates Your Brain
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An invaluable resource for anyone who aspires to think clearly (The Guardian) from the New York Times bestselling author of Superforecasting and Future Babble
From terror attacks to collapsing economies, from painkiller epidemics to mass gun violence and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Dan Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our gut reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better. Ultimately, The Science of Fear will make you brave.Excellent... Analyzes everything from the medias predilection for irrational scare stories to the cynical use of fear by politicians [A] cheery corrective to modern paranoia.The Economist An entertaining, often jolting account of why trivial risks terrify us, even as we engage in wildly dangerous activities with hardly a qualm.Kirkus (starred review) Elegantly weaves academic research and everyday experience, exposing the secrets of emotion and reason, and the essential roles they play on our lives. An excellent book.Dan Ariely, New York Times bestselling author of Predictably Irrational
From terror attacks to collapsing economies, from painkiller epidemics to mass gun violence and poisonous toys from China, our list of fears seems to be exploding. Yet we are the safest and healthiest humans in history. Why are we so worried?The Science of Fear is an introduction to the new brain science of risk, dissecting the fears that misguide and manipulate us every day. Award-winning journalist Dan Gardner demonstrates how irrational fear springs from the ways humans miscalculate risks based on our hunter-gatherer brains. With the exclusive cooperation of risk-science pioneer Paul Slovic and other leading experts, Gardner reveals how our gut reactions lead us astray. Understanding our irrational fears frees us from political and corporate manipulation, and makes our choices better. Ultimately, The Science of Fear will make you brave.Excellent... Analyzes everything from the medias predilection for irrational scare stories to the cynical use of fear by politicians [A] cheery corrective to modern paranoia.The Economist An entertaining, often jolting account of why trivial risks terrify us, even as we engage in wildly dangerous activities with hardly a qualm.Kirkus (starred review) Elegantly weaves academic research and everyday experience, exposing the secrets of emotion and reason, and the essential roles they play on our lives. An excellent book.Dan Ariely, New York Times bestselling author of Predictably Irrational
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Table of Contents
DUTTON
Published by Penguin Group (USA) Inc.
375 Hudson Street, New York, New York 10014, U.S.A.
Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada
(a division of Pearson Penguin Canada Inc.); Penguin Books Ltd, 80 Strand, London WC2R
0RL, England; Penguin Ireland, 25 St Stephens Green, Dublin 2, Ireland (a division of Penguin
Books Ltd); Penguin Group (Australia), 250 Camberwell Road, Camberwell, Victoria 3124,
Australia (a division of Pearson Australia Group Pty Ltd); Penguin Books India Pvt Ltd,
11 Community Centre, Panchsheel Park, New Delhi110 017, India; Penguin Group (NZ),
67 Apollo Drive, Rosedale, North Shore 0745, Auckland, New Zealand (a division of Pearson
New Zealand Ltd.); Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank,
Johannesburg 2196, South Africa
Published by Penguin Group (USA) Inc.
375 Hudson Street, New York, New York 10014, U.S.A.
Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario M4P 2Y3, Canada
(a division of Pearson Penguin Canada Inc.); Penguin Books Ltd, 80 Strand, London WC2R
0RL, England; Penguin Ireland, 25 St Stephens Green, Dublin 2, Ireland (a division of Penguin
Books Ltd); Penguin Group (Australia), 250 Camberwell Road, Camberwell, Victoria 3124,
Australia (a division of Pearson Australia Group Pty Ltd); Penguin Books India Pvt Ltd,
11 Community Centre, Panchsheel Park, New Delhi110 017, India; Penguin Group (NZ),
67 Apollo Drive, Rosedale, North Shore 0745, Auckland, New Zealand (a division of Pearson
New Zealand Ltd.); Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank,
Johannesburg 2196, South Africa
Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL, England
Published by Dutton, a member of Penguin Group (USA) Inc.
First printing, July 2008
Published by Dutton, a member of Penguin Group (USA) Inc.
First printing, July 2008
Copyright 2008 by Daniel Gardner
All rights reserved 
REGISTERED TRADEMARKMARCA REGISTRADA
1. Fear. I. Title.
Without limiting the rights under copyright reserved above, no part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior written permission of both the copyright owner and the above publisher of this book.
The scanning, uploading, and distribution of this book via the Internet or via any other means without the permission of the publisher is illegal and punishable by law. Please purchase only authorized electronic editions, and do not participate in or encourage electronic piracy of copyrighted materials. Your support of the authors rights is appreciated.
While the author has made every effort to provide accurate telephone numbers and Internet addresses at the time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes that occur after publication. Further, the publisher does not have any control over and does not assume any responsibility for author or third-party Web sites or their content.
http://us.penguingroup.com
For Sandra
Fear is implanted in us as a preservative from evil; but its duty, like that of the other passions, is not to overbear reason, but to assist it.
SAMUEL JOHNSON
Prologue: 1,595
Anyone who saw it will never forget it. And almost everyone saw it. When the first jet darted out of that crisp blue September sky and crashed into the World Trade Center, only a single television cameraon the street filming city officials doing some mundane task now long forgottencaptured the image. But as the tower burned, alerts flashed through wires and airwaves. The worlds electronic eyes turned, opened, and waited. When the second plane streaked in, an immense audience perhaps hundreds of millionssaw the jet, the angry explosion, the gushing smoke, the glass and steel raining down like confetti in a parade. They saw it live. It was so clear, so intimate. It was like watching the whole awful spectacle through the living-room window.
Those who didnt see the attack live soon would. In the frantic hours and days that followed, the images were repeated over and over and over. They were everywhere. From London to Moscow and Tokyo. From the peaks of the Andes to the forests of Madagascar and the Australian desert. In every city, region, and village within reach of modern communications mediaalmost the entire planetpeople witnessed the tragedy. Never in the history of the species had there been such a communal experience.
Almost 3,000 people died. Hundreds of thousands lost family and friends. It was an enormous crime. And yet, the attacks of September 11 did not inflict personal loss on the overwhelming majority of Americans, much less the population of the world at large. On September 12, the rest of us had to go back to the daily routine of living. But things had changed. How could they not after what we had seen?
Some of the changes were small, or at least they seemed trivial next to what had happened. People stopped flying, for one. When commercial air travel resumed several days after the attacks, the planes taking off were almost empty.
A big reason was those images. They were so visceral. Sure, there are lots of flights every day and the chances of being on one that gets hijacked and slammed into an office tower may be tiny. But that didnt seem to matter. Airports were unnerving. Flying felt strange and dangerous.
We all got to know the victims families in the weeks and months after the attack. The media were filled with interviews, profiles, and terrible stories of loss, making the shocking event even more deeply personal. And there was so much talk of worse to come. Politicians, pundits, and experts talked about terrorism as if it were the Fifth Horseman of the Apocalypse. Death and destruction could come countless ways, we were warned: poison in town water supplies, planes crashing into nuclear reactors, genetically engineered smallpox virus unleashed in the subway, dirty bombs, suitcase nukes in the hold of some anonymous cargo ship.
Then came the news that several people had been killed by anthrax-infected mail. Anthrax. No one saw that coming. Months before, we were safe and prosperous. Suddenly, we were butterflies in a gale. Grim-faced politicians advised everyone to pay attention to color-coded terror alerts. Stock up on emergency supplies. Dont forget to buy duct tape so you can seal windows and doors against chemical or biological attacks. And while youre at it, pray to God almighty that we might see the next days dawn.
It was an unreal, frightening time, and it was predictable that people would flee the airports. Perhaps surprisingly, though, they didnt start digging backyard bomb shelters. Instead, most went to work and carried on living. They just didnt fly. They drove instead.
Politicians worried what the mass exodus of Americans from planes to cars would do to the airline industry, so a bailout was put together. But no one talked about the surge in car travel. Why would they? It was trivia. There were deadly threats to worry about.
But what no politician mentioned is that air travel is safer than driving. Dramatically saferso much so that the most dangerous part of a typical commercial flight is the drive to the airport.
The safety gap is so large, in fact, that planes would still be safer than cars even if the threat of terrorism were unimaginably worse than it actually is: An American professor calculated that even if terrorists were hijacking and crashing one passenger jet a week in the United States, a person who took one flight a month for a year would have only a 1-in-135,000 chance of being killed in a hijackinga trivial risk compared to the annual 1-in- 6,000 odds of being killed in a car crash.
Risk analysts knew all about this safety gap. And they understood what a large-scale shift from planes to cars would mean. Its simple mathematics. If one person gives up the relative safety of flying and drives instead, its not a big deal. He will almost certainly survive. But if millions of people take the same risk, it is just as likely that some of them will lose the gamble and their lives.
But car crashes arent like terrorist hijackings. They arent covered live on CNN. They arent discussed endlessly by pundits. They dont inspire Hollywood movies and television shows. They arent fodder for campaigning politicians. And so in the months following the September 11 attacks, as politicians and journalists worried endlessly about terrorism, anthrax, and dirty bombs, people who fled the airports to be safe from terrorism crashed and bled to death on Americas roads. And nobody noticed.
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