Bahaaeddin Alareeni - The Importance of New Technologies and Entrepreneurship in Business Development: In The Context of Economic Diversity in Developing Countries: The Impact of New Technologies and Entrepreneurship on

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The present business environment has been tumultuous due to the emerging new challenges resulting from innovative development and disruptive technology. Consumer demands for innovative products and services have urged business fraternity to be responsive and resilience in combating those new requirements.

The Fourth Industrial Revolution is characterized by the combination of physical and digital technologies, such as analytics, artificial intelligence, cognitive computing, machine learnings and the Internet of things (IoT). This would certainly impact the companys' business direction, the future industries, the customers, the employees and the society at large. The advancing technologies are bringing about social changes and economic development. As such, organizations are required to adapt to the new environment and strengthen their strategies despite the risk and uncertainty in the environment. New business integration strategies must be leveraged to ensure companies continue to sustain.

To anticipate the rapid change, education is set forth to be more innovative in offering the future ready curriculum. As such, education organizations and scholars are expected to be malleable and creative in designing new curriculum that embrace new technologies, integrating strong entrepreneurship values, fostering positive values and socio-emotional skills throughout the curriculum in order to produce quality and competent future human capitals that are ready to serve the future industries.

In is a privilege for the Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, to co-publish this book in promoting the excellent and cutting-edge research by scholars from around the globe. I trust, this book would benefit many parties and be able to aspire everyone in developing buoyant strategies that gives positive impact and consciousness to sustain in any endeavor.