Matt Fortnow - The NFT Handbook: How to Create, Sell and Buy Non-Fungible Tokens

1. Chapter 2
2. Chapter 3
3. Chapter 4
4. Chapter 6
5. Chapter 7
6. Chapter 8
7. Chapter 9

Matt Fortnow

QuHarrison Terry

Copyright 2022 by Matt Fortnow and QuHarrison Terry. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada and the United Kingdom.

978-1-119-83838-8
978-1-119-83869-2 (ebk.)
978-1-119-83839-5 (ebk.)

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In memory of George Cowdrey, Joe Shary, John Henderson, and Robert Washington

As someone who has founded, built, managed, and sold a successful Internet company, Matt Fortnow has been in the tech startup trenches. In 1996, he cofounded Commissioner.com, the Internets first fantasy sports service. Matt grew the company, which created fantasy sports games for the NFL, Major League Baseball, CBS SportsLine, and several others, as well as international games for soccer and cricket. In 1999, he and his partners sold the company to CBS SportsLine (currently CBS Sports), which still runs their products today.

Previously, as an entertainment lawyer, Matt coauthored the 7th Edition of This Business of Music, the bible of the music industry. Hes represented a variety of musical artists, songwriters, producers, and record companies; appeared as a regularly featured copyright expert on television; and lectured internationally. An honors graduate of Carnegie Mellon University and a Cum Laude graduate of the Benjamin N. Cardozo School of Law, where he edited and wrote for the Cardozo Law Review, Matt has also written several articles on music industry issues.

Since the sale of Commissioner.com, Matt has been consulting entrepreneurs and has been involved in various startups as an investor or advisor. Six years ago, he dove into the world of blockchain, doing business development for GameCredits (GAME). In 2018, he arranged a deal between GameCredits and FanDuel, the largest fantasy sports company, for contests throughout the FIFA World Cup. Matt is cofounder of Blockchain Guys, a premier blockchain and cryptocurrency consultancy. He has become increasingly enamored by digital art and nonfungible tokens since the original CryptoKitties, and he has created the official NFTs for iconic brands such as The Three Stooges. Matt recently discussed the future of NFTs on Marketing for the Now with Gary Vaynerchuk.

QuHarrison Terry is a growth marketer at Mark Cuban Companies, a Dallas, Texas, venture capital firm, where he advises and assists portfolio companies with their marketing strategies and objectives. Previously, he led marketing at Redox, focusing on lead acquisition, new user experience, events, and content marketing. In 2015, he cofounded 23VIVI, the worlds first digital art marketplace powered by the blockchain. In 2021, he sold an NFT of the Worldstar HipHop Chain for 121 ETH on OpenSea.

QuHarrison has been featured on CNN, Huffington Post, Xconomy, Cointelegraph, MobiHealth News, MedCity News, and many others. As a speaker and moderator, QuHarrison has presented at CES, SXSW, TEDx, Marquette University, and the Open Data Science Conference. QuHarrison is a fourtime recipient of LinkedIns Top Voices in Technology award.

David Hoelzer is the chief of operations for Enclave Forensics, Inc., in North America and a managing partner with Occulumen in the United Kingdom. In these roles, he oversees the daytoday operations of Enclaves managed security monitoring functions for both network monitoring and threat hunting. David is also the principal lead for the development groups at Enclave and Occulumen, overseeing the development of a variety of custom blockchainrelated technologies and covert communication technologies. He also leads Enclaves internal machine learning/AI research group. Outside of these primary roles, David serves as the dean of faculty for the SANS Technology Institute, and he has been a fellow with the SANS Institute since 2001.