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John C. Bogle - Bogle on Mutual Funds: New Perspectives for the Intelligent Investor

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John C. Bogle Bogle on Mutual Funds: New Perspectives for the Intelligent Investor
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John C. Bogle, founder of The Vanguard Group of Investment Companies, is both a dynamic leader in the mutual fund industry and its most outspoken critic. Best known for his crusade against unfair treatment of mutual fund clients, Bogle has built a $100 billion mutual fund company on principles of candor, fairness, and low cost. Bogle on Mutual Funds is his straightforward assessment of the industry he knows so well, written for the investor who wants a true and unflinching portrayal. Bogle not only explains the basic principles of canny mutual fund investing, but also explores its subtle nuances and exposes the hype and fads that often lure investors into making unwise decisions. Rather than a quick route to wealth without risk, this conscientious guide offers strategies for developing a diversified portfolio that will weather the markets short-term variations. With painstaking care, Bogle warns the reader of the major pitfalls common to mutual fund investing. This is the book to read if you are serious about mutual funds. Encouraging investors to take into account their investment attitudes, their position in the life cycle of an investment program, and the behavior of the securities markets over the long run, Bogle on Mutual Funds provides a solid framework for establishing a long-term investment portfolio, one based on sensible selections from among the thousands of stock funds, bonds funds, and money market funds available in this burgeoning industry. Every intelligent investor should read what Jack Bogle has to say about mutual funds.

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INTRODUCING WILEY INVESTMENT CLASSICS There are certain books that have - photo 1
INTRODUCING WILEY INVESTMENT CLASSICS

There are certain books that have redefined the way we see the worlds of finance and investingbooks that deserve a place on every investors shelf. Wiley Investment Classics will introduce you to these memorable books, which are just as relevant and vital today as when they were first published. Open a Wiley Investment Classic and rediscover the proven strategies, market philosophies, and definitive techniques that continue to stand the test of time.

Books in the series include:

  • Only Yesterday: An Informal History of the 1920s by Frederick Lewis Allen
  • Lombard Street: A Description of the Money Market by Walter Bagehot
  • The Go-Go Years: The Drama and Crashing Finale of Wall Streets Bullish 60s by John Brooks
  • Fifty Years in Wall Street by Henry Clews
  • Value Averaging: The Safe and Easy Strategy for Higher Investment Returns by Michael E. Edleson
  • Common Stocks and Uncommon Profits and Other Writings by Philip A. Fisher
  • Paths to Wealth through Common Stocks by Philip A. Fisher
  • Extraordinary Popular Delusions and the Madness of Crowds by Charles Mackay and Confusion de Confusines by Joseph de la Vega by Martin S. Fridson, Ed.
  • Where the Money Grows and Anatomy of the Bubble by Garet Garrett
  • The Stock Market Barometer by William Peter Hamilton
  • Manias, Panics, and Crashes: A History of Financial Crises by Charles P. Kindleberger and Robert Aliber
  • Reminiscences of a Stock Operator by Edwin Lefvre
  • The Battle for Investment Survival by Gerald M. Loeb
  • A Fool and His Money: The Odyssey of an Average Investor by John Rothchild
  • The Common Sense of Money and Investments by Merryle Stanley Rukeyser
  • Where are the Customers Yachts? or A Good Hard Look at Wall Street by Fred Schwed, Jr.
  • The Alchemy of Finance by George Soros
  • The Aggressive Conservative Investor by Martin J. Whitman and Martin Shubik
  • Supermoney by Adam Smith
  • Bogle on Mutual Funds: New Perspectives for the Intelligent Investor by John C. Bogle
  • John Bogle on Investing: The First 50 Years by John C. Bogle
BOGLE ON MUTUAL FUNDS
New Perspectives for the Intelligent Investor

John C. Bogle

Bogle on Mutual Funds New Perspectives for the Intelligent Investor - image 2

Cover design: Wiley

Copyright 2015 by John C. Bogle. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
A Dell Trade Paperback edition was published by Dell Publishing 1994.
Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

ISBN: 978-1-119-08833-2 (Hardcover)
ISBN: 978-1-119-10956-3 (ePDF)
ISBN: 978-1-119-10957-0 (ePub)

Dedication

To my parents, for setting my values.

To my brothers, for their sacrifices.

To Eve, my beloved wife, for her devotion, patience, and support.

To my children, for their understanding and pride.


2015 Introduction to the Classic Edition of Bogle on Mutual Funds: New Perspectives for the Intelligent Investor
How Bogle on Mutual Funds Became a Classic
PERSISTENCE AND PUBLICATION

The very existence of Bogle on Mutual Funds: New Perspectives for the Intelligent Investor depended largely on some remarkable persistence, first by Amy Hollands, then senior editor for Irwin Professional Publishing (later part of McGraw-Hill Publishing). Amy stopped in at my Valley Forge office in November 1990 and told me that Irwin was eager to publish a book aimed at helping mutual fund investors achieve their financial goals. Based on her numerous high-level contacts around the financial community, she reported that almost every person with whom she discussed the need for a solid book on mutual funds had suggested that I should be the author.

Thanks Amy, but maybe later, I told her. For at that time I was quite overwhelmed with the task of building Vanguardthe fund complex that I had founded in 1974, beginning with some $1.4 billion of investor assetsand managing the explosive growth that would carry our assets to more than $100 billion by 1993. At that time, we had just begun to emerge as an industry leader, and cash flow from net investments by shareholders had been growing at an amazing 20% annual rate for a decade. I'd love to do it. And I know that I can do it, I told her, but right now I can't possibly find the time to write a book.

So, Amy came back a year later with the same plea. And then again a year after that. When she dropped by in the spring of 1992, however, my schedule had eased (a bit!). At the same time, the serious heart problems that I had been plagued with since 1960, alleviated by the care of my fabulous cardiologist Dr. Bernard Lown, began to return. While I'm generally not much of a worrier, I did begin to wonder about how much time I had remaining on this earth.

So, I told Amy, Maybe it's now or never. I'll write the book. I began the task on Labor Day 1992, seated at the desk in my den at our family retreat in the Adirondacks. I wrote the preface, and the outline of my work fell quickly into place:

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