Brian Reich - The Imagination Gap: Stop Thinking the Way You Should and Start Making Extraordinary Things Happen

THE IMAGINATION GAP

We are going to need to use our imagination to solve the biggest problems facing our world. We know imagination is one of the most powerful tools we have. Kids use it. Many adults have lost it. This book will help all of us to recapture, use and apply our imagination the best way we can.

Aria Finger, CEO, DoSomething.org

Imagination is one of the greatest gifts we have - the ability to look at something one way and see it completely differently. And yet somehow in the transition to adulthood we often stop using our imagination. This book offers the encouragement and support we need to harness our collective imagination again and use it to change the world.

Rebecca Wainess, Director, Corporate Citizenship at Kenneth Cole Productions

We have more access to information than in any time in human history. Its tempting to look at all that information to model solutions for the future. In The Imagination Gap, Brian Reich challenges that, while we can learn from the past, we must IMAGINE new solutions for the future, we must take risks and find comfort in the fear of the unknown. This book will reprogram your mind to imagine and dream big again.

Ash Greyson, Founder & Chief Evangelist at Ribbow Media

Imagination is the next big thing, and Brian Reich has given imagination the attention it deserves. He explains why imagination is a critical to our success, in business, education, politics, media, and every other sector, and what it will take to harness our imagination as never before. Ignore this conversation at your own peril.

Malcolm Netburn, Chairman & CEO, CDS Global (a Hearst Company)

As kids, we are encouraged to have a big imagination. As we get older, we're told not to let our imagination get the best of us. In his new book, The Imagination Gap, Brian Reich challenges that notion by reminding us that we need our imagination to make sense of the world, and deal with the challenges we encounter. The stakes are too high to not use our imagination. Reich shows us when and how to unleash our imagination, encourages us all to dream bigger, and challenges us to use the power of imagination to change the world.

Kari Saratovsky, Principal, Third Plateau Social Impact Strategies

Every day, corporations, social entrepreneurs and nonprofits are doing innovative work to improve the lives of communities around the globe. In doing so, they are utilizing their imaginations and amplification powers to help create the kind of future we all want and deserve. We can all be part of this important work and we can do so by using and applying our own. Brian Reich has given imagination the attention it deserves and provides a well-thought out roadmap to help each of us harness our imagination as never before.

Susan McPherson - serial connector, cause marketer, angel investor, and corporate responsibility expert (also founder and CEO of McPherson Strategies)

Brian Reich shatters the construct that imagination is merely a creative thinking exercise by reimagining imagination itself for what it truly is: The most powerful tool at our disposal to address the challenges facing our society. In a deeply intellectual and accessible way, Reich explains why imagination is critical to our success -- in business, education, politics, and media and what it will take to help us all unlock the power of our imagination and change the world.

Darren Grubb, Former Deputy Chief of Staff, U.S. Department of Commerce

No one in the social change sector is better equipped than Brian Reich to offer advice about how think differently about problems we face today. He gives us a method to explore new, big, ambitious ideas, develop new models and the techniques for stretching our imagination.

Beth Kanter, The Happy Healthy Nonprofit: Strategies for Impact without Burnot

The only way we will be able to truly advance the social causes and missions needed for our communities is to think differently about the challenges and solutions. Doing so can be incredibly intimidating. I hope Imagination Gap becomes a resource for community leaders of all kinds.

Amy Sample Ward, Executive Director of NTEN

THE IMAGINATION GAP

BY

BRIAN REICH

Private Management Consultant, USA

United Kingdom North America Japan
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Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2017

Copyright 2017 Emerald Publishing Limited

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British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-78714-207-7 (Print)

ISBN: 978-1-78714-206-0 (Online)

ISBN: 978-1-78714-306-7 (Epub)