Jeff Rosenblum - Exponential: Transform Your Brand by Empowering Instead of Interrupting

Praise for
EXPONENTIAL
and Jeff Rosenblum

Jeffs Exponential is a must-read for disruptive marketers who want to make an impact and break barriers. Jeff shares invaluable lessons for his readers about the importance of establishing a strong brand and why the safe business decision isnt always the right one.

Brian Halligan, cofounder and CEO of HubSpot

This book is an absolute home run! Through laugh-out-loud personal anecdotes and a rich history with some of the worlds largest brands, Mr. Rosenblum delivers one fascinating insight after another. Anyone with a growth mindset should read this book.

Joe Mason, CMO of Allianz Partners

Everything has changed. Brands need to adapt. This book will make you laugh and cryand gives you an action plan to modernize your marketing.

Catherine Captain, CMO, GE Digital

Jeff has a keen understanding of the power of brands and the role they play in our everyday lives. Exponential provides an insightful look at how brands are built by empowering the end-user to come along on the journey. Its a fast-paced read from an avid storyteller who has never been afraid to take the road less traveled.

Lisa Checchio, EVP and CMO at Wyndham Hotels & Resorts

Its astounding to me how many brands cling to obsolete methodologies, practices, and habits. In his irreverent, take-no-prisoners style, Jeff Rosenblum takes us on a journey designed to incinerate conventional business thinking. Just like he did in his prior book, Friction, he forced me to look inward at my own marketing beliefs and step away from my safe place. I cant thank him enough.

Kerry Graeber, VP, Division Manager, Motorcycle/ATV Sales & Marketing, Suzuki Motor USA

With compelling insight and clarity, Exponential delivers the road map for how to avoid the safe path that leads to irrelevance, and instead fully embrace the risks that enable companies to build an authentic place in consumers lives. Jeff Rosenblums incisive truth-telling is required reading for forward-leaning companies that have the courage to earn their customers attention and loyalty through radical transparency and empowerment.

Mark Jamison, Global Head of Product Innovation & Design, Visa Inc.

Every customer interaction is an opportunity to grow or diminish brand equity. In Exponential, Jeff does what he does best in laying out a practical, personal, and holistic approach to modern brand building and the organizational alchemy necessary to pull it off.

Chris Crayner, Chief Digital Officer of NBCUniversal Parks & Resorts

Jeff Rosenblum is a pioneer in the industry. This book presents a bold new look at how brands should redefine their relationships with customers by empowering them.

George Newman, Associate Professor of Management and Marketing at Yale

With an authentic and raw voice, Jeff hits at the challenges and paths to success in front of advertisers and brand builders in our new reality. Everyone will take away important truths about connecting with consumers and building a sustainable brand.

Jordan Dewitt, Vice President, Creative, Capital One

I cant think of a single time that I didnt leave a conversation with Jeff Rosenblum mentally exploding with ideas and follow-ups from his way of seeing the world. He is totally unique, one of the most creative minds I know and I learn from him every time we interact. This book is all of Jeff and then some.

Trevor Price, founder and CEO of Oxeon Holdings, founder and General Partner, Town Hall Ventures

In the engaging style that defines him, Jeff Rosenblum lays out some timeless truths about the marketing discipline that analytic rigor and creative insight are key ingredients but brands that outperform first and foremost remain true and authentic to their reason for being.

Jarvis Bowers, VP of Marketing at Pearson

Exponential should be required reading for every marketing leader. The old ways of advertising are out. Jeff gives us a well-written and much-needed road map to harness the purpose of brands, truly connect with consumers, and drive exponential growth for companies.

Steve Hartman, Investor, Advisor, and former Chief Marketing Officer of Eddie Bauer

In a masterclass in marketing, and a warning to businesses unwilling to change, Jeff Rosenblum makes an evidence-based case for a clear brand purpose grounded in consumer empowerment. What a great read and lesson!

Brand Barrett, Director, Brand Agency Relations at Capital One

Jeff is not only a great writer with wisdom to share, but he is very handsome. I know that doesnt translate well to a written medium, but if you picture him as you read, it enhances the experience.

Joel Stein, author of Man Made and In Defense of Elitism

Ive been working with this maniac for over two decades and have loved almost every minute of it. This book captures the lessons weve learned the hard way and provides some great actionable advice.

Jordan Berg, Founding Partner of Questus

I thought my son was a complete knucklehead who couldnt construct a sentence, but this book is legitimately good. He said if I write a recommendation, hell buy me lunch. So, get this book.

Neil Rosenblum, authors father and market research teacher

Copyright 2022 by Jeff Rosenblum. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-1-26-426815-3
MHID: 1-26-426815-7

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