Mike Veseth - Wine Wars II: The Global Battle for the Soul of Wine
Here you can read online Mike Veseth - Wine Wars II: The Global Battle for the Soul of Wine full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. year: 2022, publisher: Rowman & Littlefield Publishers, genre: Romance novel. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:
Romance novel
Science fiction
Adventure
Detective
Science
History
Home and family
Prose
Art
Politics
Computer
Non-fiction
Religion
Business
Children
Humor
Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.
![No cover](/templates/la/images/nocover.jpg)
- Book:Wine Wars II: The Global Battle for the Soul of Wine
- Author:
- Publisher:Rowman & Littlefield Publishers
- Genre:
- Year:2022
- Rating:5 / 5
- Favourites:Add to favourites
- Your mark:
Wine Wars II: The Global Battle for the Soul of Wine: summary, description and annotation
We offer to read an annotation, description, summary or preface (depends on what the author of the book "Wine Wars II: The Global Battle for the Soul of Wine" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.
Heres the inside scoop on the wine world.
Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. This is the battle for the future of wineand for its soul. The fight isnt just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Veseth masterfully brings all of these questions together in the only book on the wine business written for all lovers of wine.
Wine Wars II begins by exploring wine globalization, where readers follow Missionaries, Migrants, and Market Reforms to faraway New Zealand and learn how to unlock the secrets of their local retail Wine Wall by mastering the DaVino Code. Globalization brings a world of wine to our doorsteps. Commodification helps us make sense of the resulting embarrassment of riches, but at a cost. Readers must decide if they are Martians or Wagnerians, consider why They Always Buy the Ten Cent Wine, and then probe the puzzle of Outlaws, Prisoners, and the Great Escape.
Who stands in the way of the global wine markets assault on wines very soul? TheRevenge of the Terroirists! Resistance is not futile, because We Are All Terroirists Now, but that doesnt mean the future of wine is secure. A final section explores Wines Triple Crisis, environmental crisis plus economic crisis, plus identity crisis. Taken together these crises pose the most serious threat to wine as we know and love it. Each section of Wine Wars II ends with a suggested wine tasting that invites readers to experience the books ideas and arguments with all their senses by sampling a few carefully chosen wines.
Can the soul of wine survive and thrive in this unfriendly environment? Youll have to read Wine Wars II to find out!
Mike Veseth: author's other books
Who wrote Wine Wars II: The Global Battle for the Soul of Wine? Find out the surname, the name of the author of the book and a list of all author's works by series.