Wyatt Croasdell - America Branding in The Digital Age: How I Grew from Zero to One Million Followers in A Year with

America Branding in The Digital Age

How I Grew from Zero to One Million Followers in A Year with Social Media Marketing While Creating A Business Identity that is Contagious

Wyatt Croasdell

Copyright 2019 - All rights reserved.

The content contained within this book may not be reproduced, duplicated or transmitted without direct written permission from the author or the publisher.

Under no circumstances will any blame or legal responsibility be held against the publisher, or author, for any damages, reparation, or monetary loss due to the information contained within this book. Either directly or indirectly.

Legal Notice

This book is copyright protected. This book is only for personal use. You cannot amend, distribute, sell, use, quote or paraphrase any part, or the content within this book, without the consent of the author or publisher.

Disclaimer Notice

Please note the information contained within this document is for educational and entertainment purposes only. All effort has been executed to present accurate, up to date, and reliable, complete information. No warranties of any kind are declared or implied. Readers acknowledge that the author is not engaging in the rendering of legal, financial, medical or professional advice. The content within this book has been derived from various sources. Please consult a licensed professional before attempting any techniques outlined in this book.

By reading this document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, which are incurred as a result of the use of information contained within this document, including, but not limited to, errors, omissions, or inaccuracies.

Chapter 1:
The Importance of Personal Branding

P ersonal branding is about managing your name even if you dont own a business in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your blind date has Googled your name. Going to a job interview? Ditto.

Tim Ferriss

The term personal branding' is steadily becoming an integral part of society. There are lots of reasons for this change, and most of these reasons are beneficial to an individual. To fully grasp the concept of a personal brand, there are various aspects you need to consider. In this chapter, you will get a clear picture of what personal branding means and why you should create your personal brand now.

What Is A Brand?

If you perform a quick Google search to get the answer to this question, you will get so many results and it could become overwhelming. However, there are simple ways to define a brand to make it understandable to anyone.

A brand is a word or term associated to a company or individual that indicates the unique aspects of the services or products they offer to differentiate them from similar services or products that another company or individual is offering to the same consumer. How an individual picture your business is your brand.

Branding, on the other hand, can be defined as the process of creating a unique personality that your consumers can attribute to your business.

What Is A Personal Brand?

A personal brand is a form of identity that you create for yourself as an individual. It is the image you want the world to remember any time they see your name, product, or services. As an identity, it consists of the attitudes, conduct, words, and behaviors that your customers have come to expect anytime they get in contact with you or your business.

With so many individuals running similar businesses or offering the same services, a personal brand helps create a unique persona that differentiates you from the other businesses. A personal brand can be for your own private use or for professional reasons.

The growth of a personal brand can either be controlled or organic. A controlled method of growth involves taking strategic steps to develop the image you want your customers to have about you and your business. The organic growth of your personal brand doesn't include any strategic action and can sometimes be a very chaotic growth.

Personal branding is a process that has evolved over the years. Before the advent of the Internet, people had to make business cards to tell others about themselves. The media also played an essential role in making it possible for several individuals to become known around the world. Nowadays, all you need to build your brand is access to social media.

Why Do You Need A Personal Brand?

There are lots of reasons why you should create a personal brand today. Creating a personal brand is a way of exposing yourself to the limitless opportunities that are available. As a professional running a business or searching for a job, a personal brand can connect you to your next big client or introduce you to your potential employer.

Taking control of your personal branding ensures that the image that these individuals have of you is positive and not an image that can be detrimental to your career in the long run.

Through a personal brand, you can showcase your passion, strengths, and get people to believe in you as an individual. You can also establish yourself as an authority through the personal brand. If people get to know more about you, it becomes easier for them to believe in what you have to say. Building trust in todays world doesnt have to involve meeting up with an individual in person.

Clear indications of the power of personal branding are evident in how social media influencers effortlessly sway the decisions of their followers. It is also the same for celebrities that have built a fan base.

Why Is Personal Branding Your Key to Success?

If you want to be successful in whatever you do, having a personal brand is crucial. It is merely what you need to stand out in the large crowd. For any skill you develop, a personal brand can help you establish yourself as an expert.

According to recent statistics, a lot of companies are moving from traditional marketing methods to social media marketing strategies (Chen, 2019). This means that more people are listening to social influencers. Personal branding makes you an influence over your audience.

If you run a small business, a personal brand can be pivotal to the growth of the business. Unlike with a larger company, it is not easy to differentiate the owner of a small business from the business itself. Creating a personal relationship with your customers through your personal brand will make it easy to sell your products and services to these customers.

Laws of Branding

When branding yourself or a business, there are specific laws you must follow to ensure that you are doing it in the right way. Depending on how you go about your personal branding, you may ruin your image permanently. Below are the laws you should commit to memory when creating your brand.

Leadership

Leadership from a branding perspective is how you establish the expertise of your brand within an industry. Becoming a leader through your brand will involve becoming an authority through your knowledge, skill, and by earning the respect of other brands, as well as individuals.

Visibility

The most successful personal brands are those that can get in the view of the target audience regularly at different periods. Your visibility depends on how well you can network the brand. If no one hears about your brand, you won't be getting any potential customers to search for the brand.