Brian Kateman - The Reducetarian Solution: How the Surprisingly Simple Act of Reducing the Amount of Meat in Your Diet Can Transform Your Health and the Planet

Advance Praise for

THE REDUCETARIAN SOLUTION

This book offers us a path toward a more ecological, sustainable, humane, and compassionate world while improving our own health and well-being.

Deepak Chopra, author of Quantum Healing

Brian is a true visionarya courageous leader of wellness and compassion. His practical advice and delicious yet simple recipes in The Reducetarian Solution will inspire you to transform the way you live, love, and eat.

Kris Carr, wellness activist and New York Times best-selling author of Crazy Sexy Diet

Reducetarianism: 2 1 burgers saves as many cows as 1 0.

Steven Pinker, author of The Better Angels of Our Nature: Why Violence Has Declined

The Reducetarian Solution is a bold new blueprint for a healthier and more compassionate food system, one conscious consumers and businesses are increasingly adopting.

John Mackey, co-founder and co-CEO of Whole Foods Market

Full vegetarianism is a noble ideal, but many are intimidated by an illogical fear that it has to be a single major, all-or-nothing leap. Reducetarianism is a good, humane, environment-friendly, step-by-step approach to an idea whose time will finally come.

Richard Dawkins, author of The God Delusion, An Appetite for Wonder, and Brief Candle in the Dark

Moderation in everything means being a reducetarian in practice. By eating less meat, youll be doing your body, your planet, and your kids future a favor. And youll be proving once again that small steps can take us long distances.

Daniel H. Pink, author of Drive and A Whole New Mind

The Reducetarian Solution reveals a practical way to address the moral case for animal rights, sparing farm animals from suffering, and preserving the environment from destruction.

Noam Chomsky, author of Profit Over People: Neoliberalism & Global Order

The Reducetarian movement has the power to make us allall meaning ourselves, our children, and millions and millions of suffering animalshappier and healthier.

Susan Cain, New York Times best-selling author of Quiet: The Power of Introverts in a World That Cant Stop Talking

A balanced mood, energized body, and sharp brain are just a few of the many benefits of being a reducetarian.

Sonja Lyubomirsky, author of The How of Happiness

Reducetarianism reminds us that progress is achieved incrementally. The very idea empowers everyone to participate in saving the world.

Andrew Solomon, author of Far from the Tree: Parents, Children, and the Search for Identity

The Reducetarian Solution shines a spotlight on proven and time-tested tips that will help you master a delicious, healthy, and compassionate lifestyle. If you are interested in unleashing your own creativity in the kitchen, youll want to read this book!

Scott Barry Kaufman, author of Wired to Create: Unraveling the Mysteries of the Creative Mind

This life-changing book is all about the power you have, right now, to gain more physical, mental, social, and spiritual strengthby reducing one thing, one simple thing. If youre looking for a way to live life more fully, following the advice in this book is probably the single smartest strategy you could adopt.

Jane McGonigal, PhD, author of SuperBetter and Reality Is Broken

Here is a simple, smart, world-changing practice that does not require me to entirely give up pork tacos. Kudos, Brian Kateman!

Mary Roach, author of Gulp: Adventures on the Alimentary Canal

Its easy to operate on autopilot, making choices out of habit. Thank you Reducetarian movement for reminding us to eat with a little more deliberation.

David Eagleman, neuroscientist and author of The Brain

Many of us are troubled by the fact that, given current farming practices, our dietary choices impose continuous suffering on billions of nonhuman animals. However, there is an easy way to be less complicit in this misery: become a reducetarian and eat less meat.

Sam Harris, author of Waking Up: A Guide to Spirituality without Religion

The one thing that everybody agrees on is that vegetables are a boon to health. This book offers great ideas for how to eat more plants, feel great, and improve your health.

Tess Masters, author of The Blender Girl

There are some ideas that make such obvious sense that one wonders why they havent become universally adopted by now. Reducetarianism is one of them.

Lawrence Krauss, author of The Physics of Star Trek and A Universe from Nothing

The Reducetarian Solution is a game changer. It holds the key to a satisfying life and better world.

Barry Schwartz, author of The Paradox of Choice

Trying to be perfect can be paralyzing. But we have a natural capacity for goodness, and the insight behind the Reducetarian movement is that being just a little bit betteror even less terriblecan do wonders in lessening the suffering of helpless creatures.

Paul Bloom, author of Just Babies:The Origins of Good and Evil

The Reducetarian Solution blows the lid off of everything you thought you knew about meat.

Martha Rosenberg, author of Born with a Junk Food Deficiency: How Flaks, Quacks, and Hacks Pimp the Public Health

The Reducetarian Solution is a fresh and fascinating peek into how we change history through the surprising power of small acts that unite people in movements for social change.

Dacher Keltner, author of Born to Be Good: The Science of a Meaningful Life

Thanks to The Reducetarian Solution, it is now easier than ever to eat less meat and transform your life!

Chloe Coscarelli, author of Chloes Vegan Italian Kitchen

The Reducetarian Solution reminds us that theres a lot of deliciousness to be found outside the animal kingdom. If we can each eat just a little less meat than we do now, we can contribute to a tangible, positive change.

Dan Pashman, host of The Sporkful food podcast and Cooking Channels Youre Eating It Wrong

People will aggressively defend their choice of food because nothing speaks more strongly to peoples identity. The power of this book and the reduction principle is that it recognizes this and reinforces the positive social values of food by challenging the waste of thoughtless, meaningless overconsumption.

George Marshall, founder of Climate Outreach Information Network and author of Dont Even Think About It: Why Our Brains Are Wired to Ignore Climate Change

What we eat has a big impact on the planet. We all need to do our bit, and this book shows you how.

Mark Miodownik, author of Stuff Matters: Exploring the Marvelous Materials That Shape Our Man-Made World

Want to live a longer, healthier, and happier life? This book is for you.

Michael Greger, co-author of How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Diseases

The Reducetarian Solution serves as an important reminder that we are all part of one planet and must work together to achieve a sustainable, more equitable society.

Paul Ehrlich, author of The Population Bomb

A witty, informative, and engaging book, The Reducetarian Solution is overflowing with simple suggestions to transform the way we live and manage ourselves.

Gernot Wagner, coauthor of Climate Shock: The Economic Consequences of a Hotter Planet