Garth Sundem - Brain Trust: 93 Top Scientists Reveal Lab-Tested Secrets to Surfing, Dating, Dieting, Gambling, Growing Man-Eating Plants, and More!
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Brain Trust: 93 Top Scientists Reveal Lab-Tested Secrets to Surfing, Dating, Dieting, Gambling, Growing Man-Eating Plants, and More!: summary, description and annotation
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How much better would your life be if you had an army of Nobel Laureates, MacArthur geniuses and National Medal of Science winners whispering tips in your ear about your body language, or how to resist that impulse purchase youll regret tomorrow, or when to sell your caror even helping you trick your spouse into doing the dishes?
With this mighty little tome, you can have the next best thing--because Brain Trust is packed with bite-sized scientific wisdom on our everyday challenges, hand-delivered to you direct from the galaxys biggest brains. Based entirely on interviews with an incredible lineup of luminaries from the fields of neuroscience, economics, anthropology, music, mathematics, and more, Brain Trust is full of cutting-edge science thatll help you see the real world betterand smarter.
Discover:
--what advanced math can teach you about getting all your chores done today
--how creating a future self can help you shop smarter at the grocery store
--what prairie voles can teach us about love
--how the science of happiness can help you trick lawyers into doing charity work
--the components of gullibility, and how they can help you scam-proof yourself
--the secrets to building your very own army of cyborg beetles
--how memetic information can help you exploit altruism for goodor evil
--why eating for eight hours can help you lose weight
--the behavioral economics behind selling your junk for big bucks on eBay
--how to get more plasure for less price
And much, much more.
Garth Sundem: author's other books
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ALSO BY GARTH SUNDEM
The Geeks Guide to World Domination
Brain Candy
Copyright 2012 by Garth Sundem
All rights reserved.
Published in the United States by Three Rivers Press, an imprint of the
Crown Publishing Group, a division of Random House, Inc., New York.
www.crownpublishing.com
Three Rivers Press and the Tugboat design are registered trademarks of Random House, Inc.
Library of Congress Cataloging-in-Publication Data
Sundem, Garth
Brain trust : 93 top scientists reveal lab-tested secrets to surfing, dating, dieting, gambling, growing man-eating plants, and more! / Garth Sundem.
p. cm.
Summary: Based entirely on original interviews with Nobel laureates,
MacArthur geniuses, National Science Medal winners, and other leading
scientists, Brain Trust delivers more than 100 proven, scientifically valid
tips guaranteed to make you more awesomeProvided by publisher.
1. ScienceMiscellanea. I. Title.
Q173.S947 2012
500dc23
2011022036
eISBN: 978-0-307-88614-9
Illustrations: Garth Sundem
Cover design: Kyle Kolker
Cover photographs: (shirt) Brand Pictures;
(scientists) Lambert/Archive Photos/Getty Images
v3.1
To the 130-ish brilliant scientists who took time from teaching, research, and their otherwise busy lives to tutor me in how to best live mine.
Steven Pinker
COGNITIVE SCIENCE, HARVARD UNIVERSITY
Satchidananda Panda
REGULATORY BIOLOGY, SALK INSTITUTE
Michel Maharbiz
ELECTRICAL ENGINEERING, UNIVERSITY OF CALIFORNIA-BERKELEY
Robert Bjork
PSYCHOLOGY, UNIVERSITY OF CALIFORNIALOS ANGELES
David Givens
ANTHROPOLOGY, CENTER FOR NONVERBAL STUDIES
Sheena Iyengar
SOCIAL PSYCHOLOGY, COLUMBIA BUSINESS SCHOOL
Ian Stewart
MATHEMATICS, UNIVERSITY OF WARWICK
Wayne Winston
DECISION SCIENCE, INDIANA UNIVERSITY-BLOOMINGTON
Niro Sivanathan
ORGANIZATIONAL BEHAVIOR, LONDON BUSINESS SCHOOL
Paul Doherty
PHYSICS, THE EXPLORATORIUM
Gillian Ku
ORGANIZATIONAL BEHAVIOR, LONDON BUSINESS SCHOOL
David Strayer
COGNITIVE SCIENCE, UNIVERSITY OF UTAH
Diana Deutsch
AUDITORY PSYCHOLOGY, UNIVERSITY OF CALIFORNIASAN DIEGO
George Loewenstein
BEHAVIORAL ECONOMICS, CARNEGIE MELLON UNIVERSITY
Skip Garibaldi
MATHEMATICS, EMORY UNIVERSITY
Casey Morewedge
DECISION SCIENCE, CARNEGIE MELLON UNIVERSITY
Hugh Herr
BIOMECHATRONICS, MASSACHUSETTS INSTITUTE OF TECHNOLOGY
Mark Wilson
PSYCHOBIOLOGY, YERKES NATIONAL PRIMATE RESEARCH CENTER
Devin Pope
BEHAVIORAL SCIENCE, UNIVERSITY OF CHICAGO BOOTH SCHOOL OF BUSINESS
Sanford DeVoe
ORGANIZATIONAL BEHAVIOR, UNIVERSITY OF TORONTO ROTMAN SCHOOL OF MANAGEMENT
Paul Eastwick and Eli Finkel
SOCIAL PSYCHOLOGY, TEXAS A&M UNIVERSITY, NORTHWESTERN UNIVERSITY
John Fontanella
PHYSICS, UNITED STATES NAVAL ACADEMY
Lee Alan Dugatkin
BIOLOGY, UNIVERSITY OF LOUISVILLE
Charles Edmondson
PHYSICS, UNITED STATES NAVAL ACADEMY
Steve Strogatz
MATHEMATICS, CORNELL UNIVERSITY
Eli Berman
ECONOMICS, UNIVERSITY OF CALIFORNIASAN DIEGO
Yoky Matsuoka
BIOROBOTICS, UNIVERSITY OF WASHINGTON
Jason Katz-Brown
QUACKLE, GOOGLE
George Akerlof
ECONOMICS, UNIVERSITY OF CALIFORNIA-BERKELEY
Joseph Ecker
GENETICS, SALK INSTITUTE
Jearl Walker
PHYSICS, CLEVELAND STATE UNIVERSITY
Robert Provine
NEUROSCIENCE, UNIVERSITY OF MARYLANDBALTIMORE COUNTY
Jay Neitz
OPHTHALMOLOGY, UNIVERSITY OF WASHINGTON
Brenda Davy
NUTRITION, VIRGINIA POLYTECHNIC INSTITUTE
Ben Vollaard
CRIMINOLOGY, TILBURG UNIVERSITY
Julian Keenan
NEUROSCIENCE, MONTCLAIR STATE UNIVERSITY
Paul Ekman
PSYCHOLOGY, UNIVERSITY OF CALIFORNIASAN FRANCISCO
Louie Yang
ECOLOGY, UNIVERSITY OF CALIFORNIA-DAVIS
Brian Sauser
SYSTEMS MANAGEMENT, STEVENS INSTITUTE OF TECHNOLOGY
Roger Bohn
MANAGEMENT, UNIVERSITY OF CALIFORNIASAN DIEGO
Jennifer Whitson
MANAGEMENT, UNIVERSITY OF TEXAS MCCOMBS SCHOOL OF BUSINESS
Charles Franklin
POLITICAL SCIENCE, UNIVERSITY OF WISCONSIN-MADISON
Jonathan Schaeffer
COMPUTER SCIENCE, UNIVERSITY OF ALBERTA
Gordon Dahl
ECONOMICS, UNIVERSITY OF CALIFORNIASAN DIEGO
B. J. Fogg
PERSUASIVE TECHNOLOGY, STANFORD UNIVERSITY
Gerald Weissmann
MEDICINE, NYU SCHOOL OF MEDICINE
Stephen Greenspan
PSYCHOLOGY, UNIVERSITY OF CONNECTICUT
Brian Knutson
NEUROSCIENCE, STANFORD UNIVERSITY
Tim Hallett
SOCIAL PSYCHOLOGY, INDIANA UNIVERSITY-BLOOMINGTON
Eric Maskin
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