Ramon Vullings - Not Invented Here: Cross-Industry Innovation

Copyright 2015

Ramon Vullings & Marc Heleven

www.crossindustryinnovation.com

NOT INVENTED HERE

crossindustry innovation

ISBN 978-90-6369-379-4

First Edition

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without permission in writing from the copyright owners.

Every reasonable attempt has been made to identify owners of copyright. Any errors or omissions brought to the publishers attention will be corrected in subsequent editions.

All product names, logos and brands are property of their respective owners, and are in no way associated or affiliated with the book Not Invented Here.

Copy Editor: Sarina RuiterBouwhuis

Graphic Design: We Make Graphics,

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ISBN: 9781483549828

If you look only within your industry for best practices, youll find only what your competitors are already doing. To do better than competitors, you have to look beyond. In Not Invented Here Ramon and Marc masterfully unpack the process of borrowing and adapting ideas from outside your industry. A must-read for innovation-seeking managers.

Niraj DawarAuthor of TILT: Shifting Your Strategy from Products to Customers, Professor of Marketing at Ivey Business School, Canada

Taking business lessons from other sectors cross-industry innovation is something which is close to my heart. Ive done research on what businesses can learn from the creative industries, and recommend Not Invented Here as a cool visual guide to help you cross your own borders.

Jamie AndersonProfessor of Innovation Management at Antwerp Management School & Founding Partner, Connected Visions.

Go beyond multidisciplinary to interdisciplinary.

Tom KelleyAuthor of The Ten Faces of Innovation and General Manager of IDEO

By using practical examples, Ramon & Marc provide an excellent read on this highly interesting topic. Being active in different sectors myself, I can fully acknowledge the importance of cross-industry innovation, as I constantly encourage my employees to get inspiration from other industries.

Peter KuppensCEO of Maxxelli Group China

The only book on stealing which is legal! Copy, Adapt and Paste your way into new innovations for your industry.

Martin de RuiterManager Account Management, FloraHolland

Cross-industry innovation is critical, as other industries successes in impossible missions & challenges makes our industry rethink the innovation matrix and open new horizons.

Mel de VogueCFO & co-CEO of Tessenderlo Group

A really great & innovative book to inspire cross-industry innovation.
Helps to think outside the box with many illustrations.

Dr. Bernold BeckenbauerGlobal Innovation Manager, Linde Healthcare

Not invented here is spot on! It illustrates exactly what todays companies and leaders need to do: to look outside and learn from others. This book provides great examples and practical tips to get started.

Stan SteverinkDirector Leadership Development, Hay Group Benelux

Why read this book? Because Ramon and Marc succeed in presenting cross-industry innovationa truly complex matterin such an appetizing way: read and eat these pages like a cook book, with lots of inspiring recipes! Challenge your daily business menu: review the classical ingredients of your industry and remix them!

Natacha DagneaudCEO of Sissmo Market Research

Hang out with more people who dont do what you do.

Austin KleonAuthor of Steal Like An Artist

All inventions are important, because they make us/our products better and different from our competitors. However, if you completely start from scratch, you have to reinvent the wheel each time and in these cases you will never benefit from existing experiences. This would be a shame, as it shows that we are not open to accept other solutions or enlarge our vision/scope to see and think differently.

Jean-Marie RoiattiCorporate Innovation Services Director, Hager Group

You have the best chance of creating breakthroughs by combining ideas from different industries.

Frans JohanssonAuthor of The Medici Effect

I do not know anybody besides Ramon Vullings and Marc Heleven who can present, illustrate and explain issues around innovation both in such an excellent quality and in such an exciting way. This new book will fascinate you and amuse you as well. You will find very clear statements about cross-industry innovation, great illustrations and pictures you wont forget. Thinking outside of the box is crucial for pushing innovation. Not invented here does this in a very entertaining way.

Dr. Michael BrandkampManaging Director,
High-Tech Grnderfonds Management GmbH

What a relevant and pragmatic piece of work by Marc and Ramon: definitely worth your while. Innovation is stimulated when people look outside the box and break through existing boundaries of their own industry. In my area of work, this applies for innovative topics such as cloud computing, digital media, unified communications, social media and infrastructure-as-a service. Not Invented Here offers a wealth of experiences and useful practices to successfully deal with that. Whats more, when cross-industry thinking evolves into trans-sectoral behaviour and interests of individual sectors are actually transcended, true innovation will emerge!

Dick van SchooneveldTelecoms & Technology Executive

Contents

= TOOL

Looking for positive alternatives

A book like this does not emerge from a library; it has resulted from hundreds of conversations, innovation projects and experiments with clients over many years, across many industries.

Wethe authorsbelieve there are positive alternatives to many of the challenges we face. More elegant solutions already exist somewhere elsein another area, another industry, another sectoryet they are not recognised as a possibility. Hence the title of this book: Not Invented Here

Referring to the phenomenon of people blocking out ideas from the outside, it also indicates that there are beautiful alternatives everywhere just waiting to be introduced to your context.

This book aims to be a joyful guide, using inspiring stories, challenging thoughts and many practical tools. From cover to cover or at random: no matter how you dive in, insights are bound to arise.

We would like to invite you to this quest called cross-industry innovation, learning from other sectors, not just to think outside the boxbut even more importantlyto think outside of your industry. We hope to inspire and enable you by developing your match sensitivity to make even better connections.

Enjoy the journey!

Ramon & Marc