Learn2succeed.com Incorporated - Make Money Selling Your Digital Products Online: How to Create, Advertise and Market eBooks, Streaming Videos and Audio Books

Make Money Selling Your Digital Products Online: How to Create, Advertise and Market eBooks, Streaming Videos and Audio Books

This book is about selling and delivering your digital products over the Internet. Its not about selling physical products such as a TV set, a computer or a print book and then delivering them by truck, courier or the postal service. In other words, this book is about selling your digital products and then delivering them directly over the Internet to the purchaser.

First of all, it will take you on a tour of the creation process; how to create eBooks, videos and audio books which can be digitally downloaded to the purchaser, once payment has been made. Then, it will show you how to open your own Web site and start selling online.

Next, it will show you how to meet the challenge of satisfying the need for instant gratification. Once customers have paid, they want the product NOW...not next month when the snail mailman gets around to delivering it.

Its all fine and dandy to have your Web site up there with the other billion sites, but how are potential customers going to find it? So, this book will show ways to promote your Web site and improve your chances of being discovered through the process of Search Engine Optimization. It will also show you how to use metadata to help in the discoverability of your individual titles.

Find out how to make sales through resellers. Learn about pricing your digital products and the difference between the agency model and the wholesale model.

Finally, it will help you gaze into a digital crystal ball in an attempt to find out what the world will look like a hundred years from now and the immense social disruptions that may occur along the way.

This book will help to alert you to some of the challenges and opportunities which lie ahead. Most of all, it will show you how to make money selling your eBooks, streaming videos and audio books online.

ISBN: 978-1-55270-717-3

Written by:

Learn2succeed.com Incorporated

Published in Canada by:

Productive Publications, P.O. Box 7200

Station A, Toronto, ON. M5W 1X8

Phone: (416) 483-0634 Fax: (416) 322-7434

Canadian Web Site: www.ProductivePublications.ca

American Web Site: www.ProductivePublications.com

Front Cover Art:

Spider web adapted from copyright free clip art from Corel Gallery 200,000

Corel Corporation, 1600 Carling Ave. Ottawa

Copyright softcover version 2014 by Learn2succeed.com Incorporated

Copyright ePub version 2015 by Learn2succeed.com Incorporated

Library and Archives Canada Cataloguing in Publication

Make money selling your digital products online : how to create, advertise and market eBooks, streaming videos and audio books / by Learn2succeed.com, Incorporated.

Issued in print and electronic formats.

ISBN 978-1-55270-715-9 (pbk.).--ISBN 978-1-55270-716-6 (pdf).-

ISBN 978-1-55270-717-3 (epub)

1. Electronic commerce. 2. Selling. 3. Internet 4. Internet marketing. 5. Electronic books. 6. Streaming video. 7. Audiobooks I. Learn2succeed.com Inc., author

HF5548.32.M36 2014 658.8'72 C2014-904502-6

C2014-904503-4

All rights reserved. No part of this publication may be reproduced, stored in retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without written permission of the author.

Disclaimer

This book mentions the names of a number of publicly traded companies, software publishers as well as private businesses. These are provided only by way of example and are not a solicitation to make investments in them; purchase or sell such securities or to purchase the products they offer. Readers should consult a qualified financial advisor before making any investment or purchase decisions.

No representation is made with respect to the accuracy or completeness of the contents of this book and both the author and the publisher specifically disclaim any implied warranties of merchantability or fitness for any particular purpose and in no event shall either be liable for any loss of profit or any other commercial damage; including but not limited to special, incidental, consequential or other damages.

CONTENTS

INTRODUCTION

Stop the World - I Want to Catch Up!

Breathtaking Changes

How this Book Can Help You

Chapter 1

Creating Your eBooks

The Growth of eBook Reading Devices

Types of eBook Reading Devices

Vendor Affiliated eBook Readers

Readers Which are Independent of Print Book Resellers

Android eBook Reader Software for Smartphones

Android Tablet eBook Reader Apps

Desktops, Laptops, Netbooks and Ultralights

The Consumers Ultimate Choice of Many Readers

Methods of Accessing eBook Content

The Truly First eBook Reading Format

eBooks in PDF

ePub is Developing Into a Leader

What ePub Offers the Reader

What ePub Implies for the Self-Publisher

How do You Create an ePub Document?

Adobe inDesign to Create eBooks

Use Atlantis to Create ePub Versions

Using ePub Conversion Services

Must Pass Validation Test

Apples iBook

What is MOBI?

Amazon Kindles AZW Format

The KF8 Format

HTML 5 and Cascading Style Sheet 3 (CSS 3)

eReader

Multimedia eBooks

Use JPEG for Front Covers

How do You Handle Book Covers?

Cover Design Considerations for Thumbnail Images

What is Digital Rights Management (DRM)?

Territorial Rights

Piracy

How do You Institute DRM?

Get Your Ducks in Line!

Chapter 2

Creating Digital Video & Audio Products

Why Bandwidth is so Important

The Telcos Pipe

The Cablecos Pipe

Fibre Optic Cable

The Pipe from Space: Broad Bandwidth from Low Orbit Satellites

Cellular Broadband

The Pipe of Electric Utility Companies

Broadband as a Global Marketing Medium

Video Frame Rates?

Interlaced and Non-Interlaced (Progressive)

Aspect Ratio and Frame Sizes

The Importance of Your Camcorders Charge Couple Device (CCD)

Compression in the Digital Camcorder

Compression and Decompression for Digital Video

Industry Standards for Compression

Other Methods of Compression

The Importance of Flash for Delivering Streaming Video

Flash as a Software Package

Flash Lite

Other Video Formats

Editing Video Content

Converting Video Formats

Viewing Video using Flash Player or Silverlight

Apples QuickTime and the iPhone

Streaming Video

Progressive Download

Pre-recorded or Live

Who are the Major Players?

The Webby Awards

Recording Digital Sound

Audio File Formats

Tips for Creating Good Audio Content

Adobe SoundBooth

ACID

RecordNow Music Lab

Webinars and Meetings: Transmit in Real-time or Can Them

Chapter 3

It's Easy to Open Your Own Web Site

Create Your Own Web Site

Register Your Domain Name

Submit Your Domain Name to Search Engines

Web Hosting

Web Design Software

Chapter 4

Start Selling Online!

Sell Direct to Consumers

What is E-Commerce?

Your Shopping Cart

Your Checkout

Your Methods of Receiving Payment

Payment Gateways

Offer Alternative Ways for Your Customers to Order and Pay

How to Create Order Forms for Download from Your Web Site

International Transactions

Security of Transaction

Main Types of E-Commerce Software

The Plug-ins

Stand-Alone e-Commerce Software

Hosted e-Commerce Solutions