Ali Bowes - The Professionalisation of Womens Sport

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Emerald Studies in Sport and Gender

Series Editor

Helen Jefferson Lenskyj, University of Toronto, Canada.

Editorial Board: Doug Booth, University of Otago, New Zealand; Jayne Caudwell, Bournemouth University, UK; Delia Douglas, University of British Columbia, Canada; Janice Forsyth, University of Western Ontario, Canada; Tara Magdalinski, Swinburne University of Technology, Australia; Jaime Schultz, Pennsylvania State University, USA; Heather Sykes, University of Toronto, Canada; Beccy Watson, Leeds Beckett University, UK.

Emerald Studies in Sport and Gender promotes research on two important and related areas within sport studies: women and gender. The concept of gender is included in the series title in order to problematize traditional binary thinking that classifies individuals as male or female, rather than looking at the full gender spectrum. In sport contexts, this is a particularly relevant and controversial issue, for example, in the case of transgender athletes and female athletes with hyperandrogenism. The concept of sport is interpreted broadly to include activities ranging from physical recreation to high-performance sport.

The interdisciplinary nature of the series will encompass social and cultural history and philosophy as well as sociological analyses of contemporary issues. Since any analysis of sport and gender has political implications and advocacy applications, learning from history is essential.

Previous Volumes

Running, Identity and Meaning: The Pursuit of Distinction Through Sport Neil Baxter

Gender, Athletes' Rights, and the Court of Arbitration for Sport Helen Lenskyj

Forthcoming Volumes

Sports Charity and Gendered Labour Catherine Palmer

Sport, Gender and Mega-Events Katherine Dashper

Gender Equity in UK Sport Leadership and Governance Philippa Velija and Lucy Piggott

Sport, Gender and Development: Intersections, Innovations and Future Trajectories Lyndsay Hayhurst, Holly Thorpe, Megan Chawansky

Women's Football in a Global, Professional Era Alex Culvin and Ali Bowes

The Professionalisation of Women's Sport: Issues and Debates

EDITED BY

ALI BOWES

Nottingham Trent University, UK

And

ALEX CULVIN

University of Salford, UK

United Kingdom North America Japan India Malaysia China

Emerald Publishing Limited

Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2021

Copyright 2021 Emerald Publishing Limited

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No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. Any opinions expressed in the chapters are those of the authors. Whilst Emerald makes every effort to ensure the quality and accuracy of its content, Emerald makes no representation implied or otherwise, as to the chapters' suitability and application and disclaims any warranties, express or implied, to their use.

British Library Cataloguing in Publication Data

A catalogue record for this book is available from the British Library

ISBN: 978-1-80043-197-3 (Print)

ISBN: 978-1-80043-196-6 (Online)

ISBN: 978-1-80043-198-0 (Epub)

Contents

Ali Bowes and Alex Culvin

Robert J. Lake

Hendrik Snyders

Nola Agha and David Berri

Stacey Leavitt and Carly Adams

Adam Rugg

Robbie Matz and Ali Bowes

Dunja Antunovic, Katie Taylor, Macauley Watt and Andrew D. Linden

Hannah Thompson-Radford and Michael Skey

Jaquelyn Osborne, Emma Kavanagh and Chelsea Litchfield

Suzanne Ryder, Fiona McLachlan and Brent McDonald

Hunter Fujak, Tracy Taylor, Clare Hanlon and Donna O'Connor

Keith D. Parry, Jessica Richards, Jo Batey and Aila Khan

Beth G. Clarkson, Ali Bowes, Lucy Lomax and Jessica Piasecki

Ali Bowes and Alex Culvin

List of Figures an Tables

Figure 9.1.	News Items from Pregnancy Announcement to End of First Tournament.
Table 2.1.	Prize Money for the Champion of Nine second Tier (ATP Masters/WTA Premier Mandatory and Premier 5) Tournaments in 2019.
Table 2.2.	Earnings Split between Prize Money and Endorsements of the 12 Highest-Earning Female Tennis Players in 2019.
Table 4.1.	Attendance for the First 23 Seasons of the ABL, WNBA, and NBA.
Table 4.2.	What Select WNBA Star Players Would Earn under the NBA's Salary Structure.
Table 4.3.	Salaries in Women's Basketball Leagues.
Table 9.1.	Pre-existing Athlete-motherhood Themes Found by Prior Research.
Table 12.1.	Reasons for Club Selection in Season 1
Table 12.2.	Player Perceptions of Club and League Performance by Season.
Table 13.1.	What Is the Likelihood That You Would Buy a Ticket for Women's Big Bash League Games if an Entry Fee Was Introduced?
Table 13.2.	Perceptions of a Reasonable Ticket Price for Women's Big Bash League and Big Bash League Games.
Table 13.3.	Do Participants Value Suburban Ground Matches as Much as Those at the Sydney Cricket Ground?
Table 13.4.	Factors Influencing the Decision to Attend Games.

About the Contributors

Dr Carly Adams is a Board of Governors Research Chair (Tier II) and Professor of Sport History in the Department of Kinesiology and Physical Education at the University of Lethbridge, Canada. As a social and cultural historian, her research explores community, identity, gender, and sport governance. Carly is the Editor of Sport History Review.

Dr Nola Agha is an Professor at the University of San Francisco. She studies inequitable redistributions of wealth, the structural forces that allow for inequities, and policies that can remedy them. This includes the public subsidisation of professional sport as well as gender inequities present in women's sport.

Dunja Antunovic, PhD, is an Assistant Professor of Sport Sociology at the School of Kinesiology at the University of Minnesota. She researches the relationship between sport, media and gender, with a focus on media representations of women's sport, gender issues in the sport industry, and consumption of women's sport.

Dr Jo Batey is a Senior Fellow in Knowledge Exchange (Sport and Exercise Psychology). She has been teaching at the University of Winchester since 1998. Her PhD examined the impact of expectancy effects on the feedback provided on student work.

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