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Rotimi Williams Olatunji - Dimensions of Advertising Theory and Practice in Africa

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Dimensions of Advertising Theory and Practice in Africa DIMENSIONS OF - photo 1
Dimensions of Advertising
Theory and Practice in Africa
DIMENSIONS OF ADVERTISING THEORY AND PRACTICE IN AFRICA
Edited by
Rotimi Williams Olatunji
& Beatrice A. Laninhun
Published by Amalion Publishing 2014 Amalion Publishing BP 5637 Dakar-Fann - photo 2
Published by Amalion Publishing 2014
Amalion Publishing
BP 5637 Dakar-Fann
Dakar CP 00004
Senegal
http://www.amalion.net
Copyright Rotimi Williams Olatunji and Beatrice A. Laninhun 2014
ISBN 978-2-35926-018-2 (paperback)
ISBN 978-2-35926-019-9 (ebook)
Cover designed by Will McCarty
Cover photograph by Baye Arona Ndiaye. Copyright Amalion Publishing.
All rights reserved. No part of this publication may be reproduced, transmitted, or stored in a retrieval system, in any form or by any means, without permission in writing from Amalion Publishing, nor be otherwise circulated in any form of binding, media or cover than that in which it is published.
CONTENTS
Julius Abioye Adeyemo is a lecturer in the Department of Public Relations and Advertising at the Adebola Adegunwa School of Communication, Lagos State University, Nigeria. He is also a doctoral student in the University of Ibadan, Nigeria.
Ganiyu Olalekan Akashoro is a lecturer in the Department of Public Relations and Advertising at the Adebola Adegunwa School of Communication, Lagos State University, Nigeria. He has authored and co-authored several journal articles and has contributed to chapters in books in different spheres of communication. His areas of specialisation are marketing communication, communication theory and media audience studies. He is currently a doctoral candidate in the Department of Mass Communication, University of Lagos, Nigeria.
Sunday Adekunle Akinjogbin teaches in the Department of Public Relations and Advertising, School of Communication, Lagos State University and a doctoral candidate at the University of Lagos, Nigeria.
Mariska Bertram is at the University of the Free State (UFS) in Bloemfontein, South Africa.
Olayinka Egbokhare lectures in the Department of Communication and Language Arts at the University of Ibadan, Nigeria. Her PhD thesis examined the socio-cultural influences of television commercials on consumers in southwestern Nigeria. Her current research interests include media effect, advertising message development, consumer behavior and advertising research.
Nnamdi Tobechukwu Ekeanyanwu is Senior Lecturer, Department of Mass Communication, Covenant University, Ota, Nigeria. He holds a PhD in International Communication and teaches courses in print journalism, public relations and advertising. He was formerly Director, International Office and Linkages of Covenant University. Dr. Ekeanyanwu is a Susi Scholar and a recipient of the US State Department-sponsored Fellowship for Scholars of Journalism and Media in 2011.
Assay Benjamin Enahoro teaches mass communication at Delta State Polytechnic, Ogwashi-Uku, Nigeria. Currently, he is a doctoral student of mass communication at Benue State University, Makurdi, Nigeria. He has published articles in scholarly journals and contributed chapters in several books. His research interests are in information and communication technology, international communication and comparative media studies, media, democracy and good governance, population communication, and public relations and advertising.
Sydney Friendly Kankuzi is a Lecturer in Media, Communication and Cultural Studies and former Head of Language and Communication Department at Chancellor College, University of Malawi. He holds a B.Ed (Teaching of English) from the University of Malawi, a BA Honours in Cultural and Media Studies from the University of Natal, and an MA in Cultural and Media Studies from the University of KwaZulu Natal in South Africa. Currently, he is reading for a Ph.D in Journalism Studies at the School of Media, Film and Journalism at the University of Ulster in Northern Ireland.
Olujimi Kayode is the head of the Department of Journalism at Adebola Ade-gunwa School of Communication, Lagos State University, Nigeria. He is a former director of the Nigeria Institute of Journalism and had served in various panels on the development ofjournalism education in Nigeria. His research papers have appeared in several international journals and books, and he is also a doctoral candidate in Department of Mass Communication, University of Lagos, Nigeria.
Shaibu Husseini is a performing artist, journalist, film critic and public relations practitioner and a post-graduate student in the Department of Mass Communication, University of Lagos. He writes for one of Nigerias flagship newspapers, The Guardian, and is an Associate Member of the Nigerian Institute of Public Relations (NIPR).
Beatrice Adeyinka Laninhun (PhD) is Senior Lecturer, and formerly, Acting Head, Department of Communication and Language Arts, University of Ibadan, Nigeria. Her research interests are in the areas of advertising, television broadcasting and development communication. She was also the National Treasurer, African Council for Communication Education, Nigeria Chapter and member, Advertising Practitioners Council of Nigeria (APCON) as well as the Nigerian Institute of Public Relations (NIPR). She has published extensively in learned journals, locally and internationally.
Jacinta Mwende Maweu is a lecturer in the School of Journalism and Media Studies, University of Nairobi, Kenya. She has two separate masters degrees in Philosophy and Mass Communication respectively. Currently Maweu is a PhD student at Rhodes University in South Africa. Her areas of specialisation are the political economy of the media and philosophy of mass communication.
Gilbert Motsaathebe is a senior lecturer in the Department of Journalism, Faculty of Informatics and Design at Cape Peninsula University of Technology in Cape Town. He is an accredited mentor and assessor in the area of television journalism, with seventeen years of media industry and teaching experience. He has taught at a number of institutions in South Africa and Japan. Prior to his teaching career, Motsaathebe worked as a television news producer and output editor for Bop TV, SABC and ETV in South Africa. He has published in the area of media, gender and development and is the author of The Ultimate You: How to be the best you can be in 30 days (2006).
Angelique van Niekerk has a PhD in Linguistics and an MA in Marketing Communication. She lectures in both the Afrikaans and Dutch Department (Linguistics) as well as the Communication Sciences Department (copy-writing) at the University of the Free State in Bloemfontein, South Africa. Her field of expertise is applied linguistics within the field of advertising copy-writing and has published on discourse-analytical approaches to intertextual advertisements, graphology in print advertising, interactive print advertisements vs. interaction in print advertisement and the use of controversy as an approach in South African advertising.
Chinenye Nwabueze (PhD) is a lecturer in the Department of Mass Communication, Faculty of Social Sciences, Anambra State University, Nigeria. He is currently the Deputy National Coordinating Secretary, African Council for Communication Education (ACCE), Nigeria. His areas of interest are media use, journalism and traditional communication.
Nelson Okorie is a lecturer in the Department of Mass Communication, Covenant University, Ota, Nigeria where he obtained his BSc. (Public Relations and Advertising); MSc. (Mass Communication); and PhD (Health Communication). He has published a number of papers in the area of development communication.
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