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William Mougayar - The Business Blockchain: Promise, Practice, and Application of the Next Internet Technology

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William Mougayar The Business Blockchain: Promise, Practice, and Application of the Next Internet Technology
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The definitive pioneering blueprint covering the what, why and how of the blockchain.

Blockchains are new technology layers that rewire the Internet and threaten to side-step older legacy constructs and centrally served businesses. At its core, a blockchain injects trust into the network, cutting off some intermediaries from serving that function and creatively disrupting how they operate. Metaphorically, blockchains are the ultimate non-stop computers. Once launched, they never go down, and offer an incredible amount of resiliency, making them dependable and attractive for running a new generation of decentralized services and software applications.

The Business Blockchain charts new territory in advancing our understanding of the blockchain by unpacking its elements like no other before. William Mougayar anticipates a future that consists of thousands, if not millions of blockchains that will enable not only frictionless value exchange, but also a new flow of value, redefining roles, relationships, power and governance. In this book, Mougayar makes two other strategic assertions. First, the blockchain has polymorphic characteristics; its application will result in a multiplicity of effects. Second, we shouldnt ask ourselves what problems the blockchain solves, because that gives us a narrow view on its potential. Rather, we should imagine new opportunities, and tackle even more ambitious problems that cross organizational, regulatory and mental boundaries.

Drawing on 34 years of technology industry experience as an executive, analyst, consultant, entrepreneur, startup mentor, author, blogger, educator, thought leader and investor, William Mougayar describes a future that is influenced by fundamental shifts brought by blockchain technology as the catalyst for change. William Mougayar has been described as the most sophisticated blockchain business thinker. He is a blockchain industry insider whose work has already shaped and influenced the understanding of blockchain for people around the world, via his generous blogging and rigorous research insights. He is a direct participant in the crypto-technology market, working alongside startups, entrepreneurs, pioneers, leaders, innovators, creators, enterprise executives and practitioners; in addition to being an investor, advisor, and board member in some of the leading organizations in this space, such as the Ethereum Foundation, OpenBazaar and Coin Center.

Just as the Internet created new possibilities that we didnt foresee in its early years, the blockchain will give rise to new business models and ideas that may still be invisible. Following an engaging Foreword by Vitalik Buterin, this book is organized along these 7 chapters:

1. What is the Blockchain?

2. How Blockchain Trust Infiltrates

3. Obstacles, Challenges & Mental Blocks

4. Blockchain in Financial Services

5. Lighthouse Industries & New Intermediaries

6. Implementing Blockchain Technology

7. Decentralization as the Way Forward

The Business Blockchain is an invitation for technologists to better understand the business potential of the blockchain, and for business minded people to grasp the many facets of blockchain technology. This book teaches you how to think about the blockchain.

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THE BUSINESS BLOCKCHAIN

Promise, Practice, and Application of
the Next Internet Technology

WILLIAM MOUGAYAR

FOREWORD BY VITALIK BUTERIN

Cover and book design: THE FRONTISPIECE

Copyright 2016 by William Mougayar. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a cd or dvd that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com".

ISBN 978-1-119-30031-1 (cloth)
ISBN 978-1-119-30032-8 (ePDF)
ISBN 978-1-119-30033-5 (ePub)


For my parents, who
continue to be by my side.

To Maureen, with whom
everything is possible.

And to our beloved dog, Pasha,
the brave little Bichon Fris.
You filled my heart forever.

CONTENTS
Guide
Pages
FOREWORD

THIS DECADE IS AN INTERESTING time for the development of decentralized technologies. Although cryptographers, mathematicians and coders have been working on increasingly specific and advanced protocols in order to get stronger and stronger privacy and authenticity guarantees out of various systemsfrom electronic cash to voting to file transferprogress was slow for over 30 years. The innovation of the blockchainor, more generally, the innovation of public economic consensus by Satoshi Nakamoto in 2009proved to be the one missing piece of the puzzle that single-handedly gave the industry its next giant leap forward.

The political environment seemed to almost snap into place: the great financial crisis in 2008 spurred growing distrust in mainstream finance, including both corporations and the governments that are normally supposed to regulate them, and was the initial spark that drove many to seek out alternatives. Then Edward Snowden's revelations in 2013, highlighting how active the government was in realms citizens once believed private, were the icing on the cake. Even though blockchain technologies specifically have not seen mainstream adoption as a result, the underlying spirit of decentralization to a substantial degree has.

Applications ranging from Apple's phones to WhatsApp have started building in forms of encryption that are so strong that even the company writing the software and managing the servers cannot break it. For those who prefer corporations to government as their boogeyman of choice, the advent of sharing economy 1.0 is increasingly showing signs of failure to fulfill what many had originally seen to be its promise. Rather than simply cutting out entrenched and oligopolistic intermediaries, giants like Uber are simply replacing the middleman with themselves, and not always doing a better job of it.

Blockchains, and the umbrella of related technologies that I have collectively come to call crypto 2.0, provide an attractive fix. Rather than simply hoping that the parties we interact with behave honorably, we are building technological systems that inherently build the desired properties into the system, in such a way that they will keep functioning with the guarantees that we expect, even if many of the actors involved are corrupt.

All transactions under crypto 2.0 come with auditable trails of cryptographic proofs. Decentralized peer-to-peer networks can be used to reduce reliance on any single server; public key cryptography could create a notion of portable user-controlled identities. More advanced kinds of math, including ring signatures, homomorphic encryption, and zero-knowledge proofs, guarantee privacy, allowing users to put all of their data in the open in such a way that certain properties of it can be verified, and even computed on, without actually revealing any private details.

What is most surprising to early adopters of the technology, however, is just how rapidly institutional adoption has spread in the last two years. All the way from 2011 to 2013, the blockchain sceneor, realistically, what was then just the bitcoin scenewas very cryptoanarchist in spirit, with colorful and idealistic revolutionaries excited about fighting the power (or, more precisely, routing around the power). Today in 2016, however, the most exciting announcements all have to do with some collaboration announced with IBM or Microsoft, a research paper by the Bank of England, or a banking consortium announcing yet another round of new members.

What happened? In part, I would argue that the cryptoanarchists underestimated how flexible, technologically progressive, and even idealistic large corporations and banks can be. We often forget that corporations are made up of people, and people inside of corporations often have similar values and concerns to the kinds of regular people whom you might find at meetups. It might seem as though the trust machine, as The Economist calls it, is purely a replacement for centralized anchors of trust, both in finance and elsewhere, that rely on real-world reputation and regulatory oversight, but the reality is much more complex. In truth, institutions do not fully trust one another either, and centralized institutions in one industry are just as concerned about centralization in other industries as regular people are. Energy companies, which are involved in producing and selling electricity, are just as happy to sell to a decentralized market as they are to a centralized one, and they may even prefer the decentralized version if it takes a smaller cut.

Furthermore, many industries are decentralized already, to an extent that many people outside of these industries do not appreciate, but they are decentralized in an inefficient waya way that requires each company to maintain its own infrastructure around managing users, transactions, and data, and to reconcile with the systems of other companies every time it needs to interact. Consolidation around a single market leader would, in fact, make these industries more efficient. But neither the competitors of the likely leader nor antitrust regulators are willing to accept that outcome, leading to a stalemate. Until now. With the advent of decentralized databases that can technologically replicate the network effect gains of a single monopoly, everyone can join and align for their benefit, without actually creating a monopoly with all the negative consequences that it brings.

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