Blair Warren - The One Sentence Persuasion Course: 27 Words to Make the World Do Your Bidding

A Book of Crooked Wisdom

The One Sentence Persuasion Course

27 Words to Make the World Do Your Bidding

Revised and Expanded

Blair Warren

Ebook 1st Edition November 2012
Copyright 2012 Blair Warren
All Rights Reserved

Note: The author and publisher made every effort and then some to make sure the information in this book was correct at the time of publication. The author and publisher do not assume and hereby disclaim any liability to any party, partier, or person, for any loss, damage, disruption or dental discomfort caused by any errors or omissions, whether theyre the result of negligence, accident, improper tire pressure, or any other cause.

The world has changed, and not necessarily for the better. Surrounded by chaos, confusion, and fear, most of us are wondering how were going to survive, not only as individuals, but also as a world. I wish I had an answer, but I dont. I dont even know if there is an answer. But I do know this: those who are most likely to survive in todays world of mass corruption, deceit and delusion, are those who learn to see, truly see, for themselves, acknowledge the reality of what they see, and strive to live as if the things they know to be true are true. Easier said than done. Even if one does manage to wake up, the allure of our cultural trances, coupled with a never-ending deluge of distractions, virtually guarantees we will not stay awake for long.
So, whatever can be done must be done in those brief moments in which we find ourselves awake. And for me, that means taking whatever wisdom makes itself known to me and capturing it, to the best of my ability, so that I might return to it during darker times and use it to pull myself up, dust myself off, and not only survive, but perhaps, even succeed.
I call this wisdom Crooked Wisdom, not because it is unethical, but because it is uncommon. And it is uncommon because it often goes against everything we have been taught, everything we have been led to believe. I do not claim the ideas you will find in my Books of Crooked Wisdom are all universally true. But I do claim they have been invaluable to me and I believe some of them might prove invaluable to you.

One cannot not influence. It is, therefore, absurd to ask how influence and manipulation can be avoided, and we are left with the inescapable responsibility of deciding for ourselves how this basic law of human communication may be obeyed in the most humane, ethical, and effective manner.
Dr. Paul Watzlawick. ~ The Language of Change

I released the original version of The One Sentence Persuasion Course as a free download back in 2005. Despite the fact that I barely promoted it, the original version was download thousands of times. And to date, it is, by far, the most popular material Ive ever created. And this, quite frankly, shocked me.
When I sat back and read the report myself for the first time, I was certain it was destined for obscurity. When I saw my ideas in print, they seemed far too simplistic to be of much use or interest to anyone else. Boy, was I wrong.
I heard from one man in his 70s who asked permission to teach these ideas to the entire congregation of his church. I heard from others who said it had answered lifelong questions about why we do the things we do. Others told me it had completely changed the way they thought about persuasion and influence. I even heard from one young lady who said it was the sexiest thing shed ever read. Im not sure exactly what that meant, but Ill take it as a compliment.
In the midst of all this, some people wanted more. They wanted more examples, more strategies...more One Sentence Persuasion. Still, for years I resisted the idea of expanding the original because I felt Id already made my point.
But within the last few years Ive gained some additional insights and have made some new distinctions that I think add to the original material. So, in the spirit of progress - and Capitalism - Ive put together this updated and expanded version of the One Sentence Persuasion Course. While it isnt free like the original, hopefully itll be worth far more than the few bucks itll cost you to download it.

In a moment, Im going to present the original One Sentence Persuasion Course in its entirety. While Ive made a few updates to the original text, it is pretty much as it was when I first released it. And, this is on purpose.
You see, in a very real way I have always thought of this material as a performance, something that shouldnt be altered too much lest it lose its original power. So again, the course material will be presented in much the way it was originally. Afterwards, I will expand on the material, answer a few common questions Ive received about it, and then Ill share with you a two-word persuasion strategy that just might blow your mind.
But first, heres the original One Sentence Persuasion Course.

Warning: Do not skip ahead to discover what the one sentence is. Doing so will only diminish its impact. The sentence will be revealed soon enough, so take your time and read all the way through. It will be worth the wait. I promise.

One Sentence Persuasion?

Is it possible to capture and communicate anything of value about persuasion in a single sentence? It is. And Im about to prove it. But first, let me tell you why Ive gone to this extreme.
Studying persuasion and influence is one of my deepest passions and has consumed an embarrassingly large about of my time and energy for over a decade. I have family and friends who say my pursuit borders on obsession. They are wrong. It crossed the line long ago.
I know of no subject more fascinating, more empowering, more profitable and, unfortunately, more confusing. This confusion is more than unfortunate. It is also largely unnecessary.
Given the pace of todays world, it has never been easier to be powerfully persuasive. Never. It doesnt require good looks, a silver tongue, or infallible logic. It doesnt require confidence, charisma, or a magnetic personality. It is a simple matter when one cuts through all the smoke. Its cutting though the smoke thats the hard part.
In fact, if you have yet to develop your persuasive powers to the level you want, it likely has nothing to do with you. Given the shell game of strategies and misinformation available it is a wonder we are able to still understand each other, much less persuade each other.
If this barrage of techno-jargon has left you more confused than empowered, take a deep breath and relax. Were about to take aim at this confusion, blow away the smoke, and make things as simple as possible. In fact, well nail it down to a single sentence. Just 27 words. And with these words, we can work miracles.
But first, we must clear away some smoke.

Setup

Before we venture into our material on persuasion, lets take a quick peek at the field of magic, for the two share a common core.
Try this sometime:
Visit a magic shop in your city and spend a half an hour or so watching the owner demonstrate some tricks. Pick the one that baffles you the most, and buy it. Then go out to your car and open up the instructions (if youre like me, you wont be able to wait until you get home) and discover how the trick works. If you will do this, I can predict with 99.9% accuracy what will happen.
You will be disappointed.
The secrets behind many magic tricks, even some of those that seem like miracles, are often so mundane, that one cannot help but feel disappointed upon their discovery. Now, for another prediction, your next thought will be this: