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Carolyn Cunningham - Social Networking and Impression Management: Self-Presentation in the Digital Age

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Social Networking and Impression Management: Self-Presentation in the Digital Age, edited by Carolyn Cunningham, offers critical inquiry into how identity is constructed, deconstructed, performed, and perceived on social networking sites (SNSs), such as Facebook, and LinkedIn. The presentation of identity is key to success or failure in the Information Age, especially because SNSs are becoming the dominant form of communication among Internet users. The architecture of SNSs provide opportunities to ask questions such as who am I; what matters to me; and, how do I want others to perceive me? Original research studies in this collection utilize both quantitative and qualitative methods to study a range of issues related to identity management on SNSs including authenticity, professional uses of SNSs, LGBTQ identities, and psychological and cultural impacts. Together, the contributors to this volume draw on current research in the field and offer new theoretical frameworks and research methods to further the conversation on impression management and SNSs, making this text essential for both students and scholars of social media.

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About the Contributors

Nicholas Brody is a PhD student at the Department of Communication Studies at the University of Texas at Austin. His research examines the interplay of mediated communication, technology, and personal relationships.

Carolyn Cunningham (PhD, University of Texas at Austin) is an assistant professor in the Masters Program in Communication and Leadership Studies at Gonzaga University. She researches the social impacts of new technologies, with a specific focus on gender and youth. She has authored several book chapters and her work has appeared in New Media and Society.

Daniel C. Davis (PhD, University of Southern California) studies human communication and how social cues facilitate social categorization as a means of reducing human energy outlay. He is a faculty member at Illinois State Universitys School of Communication.

Bruce E. Drushel is associate professor of media studies in the Department of Communication at Miami University. His work has appeared in Journal of Homosexuality , Journal of Media Economics , European Financial Review , and FemSpec , and in the recent volumes LGBT Identity and New Media , LGBT Transnational Identity in Media , Collected Essays on Popular Culture , and Language, Symbols and the Media .

Sara Green-Hamann (MA, University of Maine) is working on her PhD at the University of Maine. Her research interests include computer-mediated communication, health communication, public relations, and online social support. She has presented conference papers and published a recent article on communication in Second Life social support groups in the Journal of Computer-Mediated Communication .

Jeffrey A. Hall (PhD, University of Southern California) is assistant professor of communication studies at the University of Kansas. His research addresses how individuals gender and self-identities influence their personal relationships in various contexts. Look for his recent publications in Human Communication Research , Journal of Social and Personal Relationships , Sex Roles , and New Media and Society .

Amber Johnson (PhD, The Pennsylvania State University) is an assistant professor of languages and communication at Prairie View A&M University. Her research trajectory merges qualitative and rhetorical research design in the areas of sexuality, social media, and performance. Her focus is on narratives of sexuality and intersections of race, class, geography, education, and beauty.

Benjamin K. Johnson is a doctoral student at the School of Communication, the Ohio State University. His research interests include selective exposure and media choice, along with impression management and social comparison in social media settings. He earned his MA in telecommunication, information studies, and media at Michigan State University.

Jeffrey H. Kuznekoff (PhD, Ohio University) is a graduate of the School of Communication Studies at Ohio University. His research addresses how new technology influences communication.

Corey Jay Liberman (PhD, Rutgers University) is assistant professor of communication arts at Marymount Manhattan College. His research interests include the effects of organizational identification on work processes and job satisfaction, organizational and societal communication networks, and social influence in interpersonal relationships.

Margeaux B. Lippman (MA, Pepperdine University) studies rhetorical elements of popular culture, persuasion, and feminist movements. She is currently a doctoral student at the University of Washington in rhetoric and critical/cultural studies.

Bree McEwan (PhD, Arizona State University) is assistant professor at Western Illinois University. Dr. McEwans research work focuses on the development of social relationships and social communication skills both on- and offline.

Jennifer J. Mease (PhD, University of North Carolina at Chapel Hill) is a consultant at the Center for Intentional Leadership. Dr. Meases academic work has focused on the influence of race and organizations on the construction and communication of identity.

Timothy W. Morris (BA, Marist College) is currently working with both audio and video editing, making short films/vlogs/montages, and helping to produce electronic music.

Koos C. M. Nuijten holds an MA in remedial education and a PhD in communication science. He contributed to this study while he was a senior lecturer and head of research at the International Center for Experimental and Media Effects Research (NHTV International University of Applied Sciences, Breda, The Netherlands). Currently, Nuijten performs as advisor for a PSB childrens media project.

Jorge Pea (PhD, Cornell University) is assistant professor at the Department of Communication Studies at the University of Texas at Austin. His research focuses on cognitive, affective, and behavioral processes involved in online collaboration and play.

Natalie Pennington (MA, Kansas State University) is a PhD student at the University of Kansas in communication studies. Her work focuses on new media and interpersonal communication. Look for her work on grief communication and social media published in Death Studies , and in a forthcoming book chapter in Mediating and Remediating Death .

Judith E. Rosenbaum (PhD, Radboud University) is assistant professor at the Department of English, Modern Languages and Mass Communication, Albany State University. She has published in Communications: The European Journal of Communication Research, Communication Yearbook , as well as various edited volumes.

John C. Sherblom (PhD, University of Maine) is professor of communication and journalism at the University of Maine and past of editor of The Journal of Business Communication and of Communication Research Reports . He has published refereed journal articles and book chapters on the use and influence of communication technology and a book on Small Group and Team Communication .

Peter A. Stepman (MA, University of Southern California) is currently lecturer at the Academy for Digital Entertainment, Breda University of Applied Sciences, The Netherlands. Stepmans research interests lie in looking at the entertainment side of social networks and computer mediated communication across a variety of device platforms.

Binod Sundararajan is assistant professor of management in the School of Business Administration at Dalhousie University, Halifax, Canada. His research is anchored in organizational and computer-mediated communication and social network analysis, and he researches their applications in immigrant entrepreneurship, teaching, collaborative work, learning, and historical networks.

Malavika Sundararajan is assistant professor of entrepreneurship in the School of Business at North Carolina Central University. In addition to research work in innovation, social, and immigrant entrepreneurship, her focus has been in the cognitive-emotional characteristics of entrepreneurs and its impact on local and global new venture success.

Catalina L. Toma (PhD, Cornell University) is assistant professor in the communication science department at the University of Wisconsin-Madison. Her work examines the psychological impact of communication technologies on relational processes. Her work has been published in the Journal of Communication and Communication Research.

Jessica A. Tougas (MA, Marquette University) studies health communication and currently works as a research analyst for Aurora Health Care in Milwaukee, Wisconsin. She conducts product development and market research for the organization. She received her Masters degree from Marquette University and also holds a Bachelors degree from Marist College.

Acknowledgments

Putting together this edited collection was a rewarding process, one that I could not have accomplished without the help of several people. First, I would like to thank Lenore Lautigar and Johnnie Simpson from Lexington Books for their support of the project. Thanks to the authors for their important contributions to the field. My colleagues in the Masters Program in Communication and Leadership Studies at Gonzaga University provided an encouraging environment that helped me complete this undertaking. I want to especially acknowledge Kathy Gustafson for her willingness to assist in finding resources and offering advice about logistics. She is a talented woman whom I admire greatly. Heather Wallace, my graduate research assistant, was instrumental in formatting the book. It was a pleasure working with her, especially because of her attention to detail and creative problem-solving. Despite helping twins complete drivers ed. classes and an injury during a climb up Mt. Adams, she worked hard to ensure the book was completed. Thanks to Thersa Carpine for helping with the index. I am grateful to members of my writing group, especially Rebecca Stephanis, Rebecca Marquis, Elizabeth Goldstein, Anastasia Wendlinder, and Lisa Davis who always provide such thoughtful suggestions on my work. Heather Crandall is an extraordinary colleague who provided invaluable insight and thought about the framework and approach to the book. I learn so much from her sharp mind and quick wit and look forward to sharing more accomplishments with her. Finally, thanks to John, Jack, and Scarlett, who not only support my endeavors, but provide such a happy and lovingplace to come home to.

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