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Michael Lombardi - Gridiron Genius

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Former NFL general manager and three-time Super Bowl winner Michael Lombardi reveals what makes football organizations tick at the championship level. From personnel to practice to game-day decisions that win titles, Lombardi shares what he learned working with coaching legends Bill Walsh of the 49ers, Al Davis of the Raiders, and Bill Belichick of the Patriots, among others, during his three decades in football.

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Copyright 2018 by RFK LLC Foreword copyright 2018 by Bill Belichick All rights - photo 1
Copyright 2018 by RFK LLC Foreword copyright 2018 by Bill Belichick All rights - photo 2

Copyright 2018 by RFK LLC

Foreword copyright 2018 by Bill Belichick

All rights reserved.

Published in the United States by Crown Archetype, an imprint of the Crown Publishing Group, a division of Penguin Random House LLC, New York.

crownpublishing.com

Crown Archetype and colophon is a registered trademark of Penguin Random House LLC.

Library of Congress Cataloging-in-Publication Data

Names: Lombardi, Michael, 1959 author.

Title: Gridiron genius : a master class in winning championships and building dynasties in the NFL / Michael Lombardi.

Description: First edition. | New York : Crown Archetype, 2018.

Identifiers: LCCN 2018012339 | ISBN 9780525573814 (hardback) | ISBN 9780525573838 (ebk)

Subjects: LCSH: National Football LeagueManagement. | BISAC: SPORTS & RECREATION / Football. | BIOGRAPHY & AUTOBIOGRAPHY / Sports. | SPORTS & RECREATION / Coaching / Football.

Classification: LCC GV955.5.N35 L66 2018 | DDC 796.332/64dc23

LC record available at https://lccn.loc.gov/2018012339

ISBN9780525573814

Ebook ISBN9780525573838

Cover design by Elena Giavaldi

Cover photograph: Boston Globe/Getty Images

v5.3.2

ep

For Millie,

My Summer Wind, without whom nothing else matters.

CONTENTS
FOREWORD BY
BILL BELICHICK

A lot of people write books about football. But only a few of them have Mike Lombardis credentials.

In 1991, when I became the head coach of the Cleveland Browns, one of the first things that I addressed was our scouting system, and for that I turned to Mike Lombardi. Mike and I worked together on building a grading scale and value system for college scouting that would be consistent with our pro scale. Mike directed Dom Anile, our director of college scouting, and Jim Schwartz, a college scouting assistant, to refine, cross-check, and re-cross-check that system until they had created something that still works today.

Mike was brilliant. The value system and scouting manual he developed were unique, because each players skill evaluation incorporated the priorities of our coaches (including Nick Saban, defense; Ozzie Newsome, offense; Scott OBrien, special teams; Pat Hill and Kirk Ferentz, offensive line; and Jim Bates, defensive line). In each of the next three years, Mike and I read through literally every player in the NFL, as well as every player on our draft board, to make sure he was valued properly and might fit into our schemes. Our grades, which were closely monitored by Jim Schwartz, deviated from other systems, which graded players as starters and backups. Mike and Jim categorized nonstarters into roles, and three-down players were valued more highly than first- and second-down starters. Also, special teams players had real value in this system. It was and is no coincidence that our special teams units in Cleveland and New England have consistently ranked near the top of the league.

A decade later, when I became the head coach of the Patriots, I replaced the existing personnel system with the one Mike developed. Ernie Adams and Scott Pioli made some adjustments to it that reflected the changes in the NFL, in personnel and schemes, over the previous 10 years. But Mikes system never lost its usefulness. I have had the great fortune to have an outstanding staff of coaches and personnel people throughout my coaching career. Many have moved to other programs, in the NCAA as well as the NFL, and took the fundamentals of Mikes system with them. The roots of that system have been replanted so many times that it is all over the game today.

Another of Mikes many strengths is his ability to dig up undervalued players. He was relentless in the pursuit of talent. In Cleveland, we had an outstanding offensive line made up of players that Mike had identified in collegeTony Jones, Wally Williams, Orlando Brownlong before they became some of the highest-paid players at their position. Mike also signed defensive tackle Bob Dahl, with the idea of converting him to the offense. He was soon starting at guard.

In 2014, I hired Mike to assist me in New England. His knowledge and experience proved again to be invaluable, as he helped me, Nick Caserio, and our staff assemble our Super Bowl XLIX championship team. His recommendation to sign running back Dion Lewis and his successful pursuit of free agent center David Andrews are just two examples of his many contributions to that team.

Mike is one of the smartest people I have worked with. He has a thorough understanding not only of personnel but of coaching, team building, and the salary cap, too. His work ethic, attention to detail, and near-photographic memory made him both valuable and versatile to me at the two organizations at which we worked together. This is my chance to thank him for his contributions.

BILL BELICHICK

INTRODUCTION
JUMPING THE ROUTE

Something just did not look right.

BILL BELICHICK

With 26 seconds left in Super Bowl XLIX, the Seattle Seahawks had the ball at the 1-yard line with three chances to advance the 36 inches Pete Carrolls team needed to defeat Bill Belichicks New England Patriots. Although the rest of the world believed the game was all but over, I knew the truth.

Belichick had the Seahawks right where he wanted them.

I had rejoined Belichicks staff about a year earlier, in February 2014. It was the culmination of three decades of my bearing witness to a handful of brilliant, driven men as they revolutionized Americas real national pastime. My education began in 1984, when I was lucky enough to join Bill Walshs staff as a scouting assistant at the beginning of the San Francisco 49ers dynasty, and I have been taking notes ever since.

After four years with Walsh, for whom I worked my way up to an area scout position, I moved on to Cleveland. By the time I left nine years later, I was the Browns director of pro personnel. But more important, along the way I swapped one legendary mentor for another as Belichick arrived in 1991 to begin honing his head coaching skills. Then it was on to Oakland, where I spent a decade with the National Football Leagues last true maverick, Al Davis, as a senior assistant, the kind of vague title Davis handed out when he didnt want anyone to know what exactly was going on behind the curtain in Raiderland. After a return to Cleveland, this time to be general manager, I found myself back with Belichick, this time in New England. My title with the Patriotscoaching assistantdid not begin to define my role. I was there to prepare the team for the college draft and free agency and to contribute to game planning. It was a mix of scouting and coaching, with a little organizational health maintenance thrown in.

By then, Belichick had been ensconced in New England for 14 years and was gaining traction as the greatest coach everof any sport, in any era. I was thrilled to be back in the fold.

And then I showed up for my first day of work.

It was a miserable winter day in Foxborough and an equally miserable setting. The predawn staff meeting convened in a tiny, windowless subterranean bunker that was serving as Belichicks office while the stadium was being remodeled. Each time the famous coach brought up his teams horrendous goal-line defensethe one that gave up 13 touchdowns and 2 field goals in 15 goal-to-go situations the previous seasonhis mood increasingly matched his surroundings: dark, cold, and ominous. All the men in the room were terrified, myself included, but to be completely honest, I was also curious to watch the master at work again. The problem that had his full attention was one of modern footballs most challenging: how to evolve the goal-line defense in an era of spread passing attacks.

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