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Adriana Gascoigne - Tech Boss Lady: How to Start-up, Disrupt, and Thrive as a Female Founder

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Tech Boss Lady: How to Start-up, Disrupt, and Thrive as a Female Founder: summary, description and annotation

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The founder of Girls in Tech offers first-hand accounts of the realities of startup life, with the very best advice from top women entrepreneursYou know startups are hard, but what is it like to fail, or have a falling out with your co-founder, or to go through hundreds of pitches in an effort get funded? In Tech Boss Lady, Adriana Gascoigne dives into the gritty, raw side of startups. She shares her own story - of defying Silicon Valleys boys club and founding the largest organization for female entrepreneurs in the world - as well as candid true tales from more than 20 leading women in tech. The result: a no-nonsense guide for the entrepreneur, intrapreneur and Tech Boss Lady within each of us.Gascoigne goes behind the scenes of some of Silicon Valleys hottest brands to discuss topics like failure, funding, growth hacking, and what its like to be a first-time CEO. Rising entrepreneurs will find inspiration and actionable advice, and experienced tech employees will appreciate Gascoignes refreshingly real take on Silicon Valley: the good, the bad, the ugly, and ultimately-the hopeful.

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Copyright 2019 by Adriana Gascoigne Cover design by XXX Cover image Credit - photo 1

Copyright 2019 by Adriana Gascoigne

Cover design by XXX

Cover image [Credit here]

Cover copyright 2019 Hachette Book Group, Inc.

Hachette Book Group supports the right to free expression and the value of copyright. The purpose of copyright is to encourage writers and artists to produce the creative works that enrich our culture.

The scanning, uploading, and distribution of this book without permission is a theft of the authors intellectual property. If you would like permission to use material from the book (other than for review purposes), please contact permissions@hbgusa.com. Thank you for your support of the authors rights.

Seal Press

Hachette Book Group

1290 Avenue of the Americas, New York, NY 10104

www.sealpress.com

@sealpress

First Edition: June 2019

Published by Seal Press, an imprint of Perseus Books, LLC, a subsidiary of Hachette Book Group, Inc. The Seal Press name and logo is a trademark of the Hachette Book Group.

The publisher is not responsible for websites (or their content) that are not owned by the publisher.

Library of Congress Cataloging-in-Publication Data

Names: Gascoigne, Adriana, author.

Title: Tech boss lady : how to start-up, disrupt, and thrive as a female founder / Adriana Gascoigne.

Description: First Edition. | New York : Seal Press, [2019] | Includes bibliographical references and index.

Identifiers: LCCN 2018051369| ISBN 9781580058285 (hardcover) | ISBN 9781580058308 (ebook)

Subjects: LCSH: Businesswomen. | Women-owned business enterprises. | New business enterprises. | Leadership in women.

Classification: LCC HD6072.5 .G37 2019 | DDC 658.1/1082--dc23

LC record available at https://lccn.loc.gov/2018051369

ISBNs: 978-1-58005-828-5 (hardcover), 978-1-58005-830-8 (ebook)

E3-20190424-JV-NF-ORI

Adriana shares her valuable learnings about the world of Silicon Valley startups with the next generation of founders. This book is a how-to guide for leaping into the world of tech entrepreneurship, with tips on how to navigate leadership, partnerships, fundraising, innovation, stress, failure, and more.

Jonathan Abrams, Managing Partner of Founders Den and Founder of Friendster

In Tech Boss Lady, Adriana brings her authentic and powerful voice together with those of other women trying to make an impact in the technology sector. The lessons learned and bon mots of advice will be greatly appreciated by any womanor girlnavigating careers in start-ups and technology companies.

Fran Maier, Founder & CEO BabyQuip

This is the story of usthe makers and hackers and dreamers who built Silicon Valley. Its a survival manual for the girls who lead, who challenge authority, who are made to feel less than even while they are changing the world. I so love that Adriana wrote this, I so love her story, and I so love her voice. And, just like back in 2007 when we *needed* Adriana to start Girls in Tech, we also *needed* her to write this book. Because as women who lead, who invent, and who strive, we will only get by with a little help from our girlfriends.

Wendy M. Pfeiffer, CIO Nutanix

A practical guide to the fast-paced start up world from Silicon Valley to New York to 150 chapters across the globe! Adriana, has lived the lows and highs of entrepreneurship and shares the little known but important things she learned. For example, taking the plunge and pursuing your start up full time and not trying to moonlight for too longleads to lack of focus and possible burnout. This has been a fast-paced journey and is reflected in every page of this book. Every aspiring entrepreneur, girl or boy, should read this book!

Anu Shula, Serial Entrepreneur, Rubric, MyBuys, Tapjoy, RewardsPay, Botco.ai

If you are starting or thinking of starting a company you MUST read this book. Gascoigne gives an honest, firsthand view of managing stress, raising money, and coping with failure. Along with wisdom from twenty-two women leaders in tech, youll be well prepared to conquer the world!

Charlene Li, New York Times Bestselling Author and Founder of Altimeter, a Prophet company

Adriana Gascoignes very personal stories in her book Tech Boss Lady inspire the reader to be the authentic you as an entrepreneur and leader in a very dominated male tech world. I could not put the book down as I often saw myself in these stories. Thank you Adriana for writing a book that inspires both women and men to be better!

Monique J. Morrow, President The VETRI Foundation and President, Co Founder, The Humanized Internet

Somehow Gascoigne manages to deliver a broad range of insights into how to launch and run a business as well as bringing out your inner bad ass, all in such a down-to-earth, powerful, and highly entertaining way. Deeply inspirational and practical.

Danielle Feinberg, Pixar Animation Studios

There have been countless times when I have looked around a room and realized that I was the only person who looked like me. Tech Boss Lady is a practical guide for anyone who has ever been in the same situation and felt intimidated or unsure of what to do next. The honest guidance is not only actionable but refreshingI only wish Id had a book like this when I started my career.

Rathi Murthy, Chief Technology Officer, Gap Inc.

For Mom and Dad. For teaching me the ropes.

THIS START-UP BOOK wont be like the others.

I know what youre thinking: Real innovative, Adriana! Another start-up book! Or maybe its something like, Arent you supposed to be from Silicon Valley? Arent you supposed to do new things there? Or maybe its just: Im confused. You say youre Mexican, but you look Japanese. Which is it?

This book is written for first-time founders around the world. First-time founders of any business. Tech founders. She bosses, they bosses, and he bosses. Its for those of you who cant stand reporting to someone else because you know deep down inside that you should be that someone else. Its written for anyone who has ever dared to dream of the possibilities that lie just outside the margins of convention, the ones who itch to solve a problem and wont stop until theyve at least tried. Its written for all of you whose hearts beat to define your own fates.

This book is written for founders of all kinds, but dont get tripped up about the tech aspect. Frankly, youre kidding yourself if you dont consider yourself a tech founder. I dont care if youre in the business of fashion, pet-sitting, cosmetics, health care, lemonade stands, time machines, whatever. Were all tech boss people. Every business today relies on technology to scale.

Its also written for those of you who work in the start-up world as a non-founder and those of you who take charge in the corporate world. Start-up founding team members. Intrapreneurs. Tech workers. Just because youre not at the helm of the ship doesnt mean you dont affect its course. The advice shared in these pages belongs to you, too.

This book is meant to show the real side of start-ups; the gritty underbelly of start-ups that so many people dont understand until they experience it themselves as first-time founders. I want to discuss topics that make even the most veteran of founders uncomfortable, like failure, insecurity, and disappointment. I want to tell you what happens behind the shiny logos and before the launch events. I want you to understand the realities of what it takes to build something from scratch, forged from willpower, iron determination, and just enough ego to see it throughbecause its going to be harder than you believe, I promise.

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