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John Berry McFerrin - Caldwell and company: a southern financial empire

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title Caldwell and Company A Southern Financial Empire author - photo 1

title:Caldwell and Company : A Southern Financial Empire
author:McFerrin, John Berry.
publisher:Vanderbilt University Press
isbn10 | asin:
print isbn13:9780826511485
ebook isbn13:9780585102672
language:English
subjectCaldwell and company.
publication date:1969
lcc:HG2463.C25M3 1969eb
ddc:332.1/065
subject:Caldwell and company.
Caldwell and Company
A Southern Financial Empire
By John Berry McFerrin
Picture 2
Vanderbilt University Press
Page iv
Copyright 1939 University of North Carolina Press
Copyright renewed 1967 by John Berry McFerrin
Introduction copyright 1969
John Berry McFerrin
Reissued in 1969 by
Vanderbilt University Press
Standard Book Number 8265-1148-1
Library of Congress Catalogue
Card Number 75-100905
Reprinted 1984
McNaughton & Gunn, Inc.
Ann Arbor, Michigan
Page v
To the memory of
my Mother and Father
Page vii
Introduction
The thirty years since the publication of this bookeven more, the forty years since Caldwell and Company reached the pinnacle of its powerhave included some of the most momentous events in this country's history. Everyone recognizes this, and it is unnecessary to document or elaborate on this statement. Among the more pervasive developments, undoubtedly, has been the change in economic conditions and in economic magnitudes. The failure today of a firm controlling a half billion or so dollars of assets would be significant. It is unlikely, however, that such an event would shakeperhaps "paralyze" is a better wordan entire state, much less an entire region. Generally prosperous conditions would help absorb the shock, and a half billion dollars is now about two days' spending by the military. By present standards, therefore, the Caldwell episode may appear insignificant.
I am convinced that it was not insignificant when it occurred nor when I was first writing about it. I am persuaded, if not convinced, that it is important now. I believe this is true, not merely because of its being a unique event in the business and economic history of the South, but also because important lessons may be learned from this tragedy. I think these lessons are applicable to the present and are likely to be applicable to the future, given the frailty of human beings.
There has been an almost complete turnover of business leadership since the heyday of Rogers Caldwell. These new leaders have largely been spared the scourge of a real depression, and one may hope that they and their successors will continue to be. I have sufficient confidence in the effectiveness of economic controls to think this will be the case for a good many years. Other types of catastrophes seem more likely to overtake us. Yet some knowledge of what occurred during this period before comprehensive Federal regulation of the securities industry by the Securities and Exchange Commission, the separation of commercial and investment banking, and the dominance of the commercial banking system by federal agencies may serve to make these present curbs on freedom of enterprise more palatable. More important, such knowledge should produce a more willing acceptance of the proposition that, despite many individual exceptions, business must be conducted on the basis of mutual trust. Failure to do so is not always as calamitous as the Caldwell debacle, but a dramatic case such as this may help emphasize the importance of this view.
Page viii
If a subtitle were being selected for this book now, it would probably be "A Pioneer Conglomerate." In a very real sense, this is what Caldwell and Company was. The term "conglomerate" is more appropriate than the more restrictive term ''congeneric," which is now frequently applied to financial organizations. If Caldwell and Company had limited its acquisitions to banks and insurance companies and its activities to investment banking and the establishment of an investment company, it could properly be placed in the latter category. I would argue, however, that the acquisition of control of a professional baseball team, to say nothing of newspapers and a wide range of industrial enterprises, clearly justifies calling it a conglomerate. Its chief difference from present-day conglomerates is that most of these, at least the more visible ones, are publicly held. Caldwell and Company was not. Six months before its demise, as the text spells out, it merged by a stock swap with a publicly-held corporation, BancoKentucky Company. Caldwell and Company had expected to sell a part of this stock to raise money. Had this been successful, there would have been even this final characteristic of the present-day conglomerate. The similarities do not end with the diversity of types of controlled companies. The shifting of funds from one company to another, the use of the new acquisition to make the whole look better, the apparent hope, if not conviction, that the upward movement of stock prices would offset any overoptimistic outlay made for an acquired company, all of which were so destructively characteristic of the operations of Caldwell and Company, are not without parallel in the modern conglomerate. In this sense at least, Caldwell and Company was thirty-five years ahead of its time. It may be that the managers of some of the present-day conglomerates will be aided by some knowledge of a pioneer in their field.
The development and crash of Caldwell and Company happened long enough ago to make it enticing to attempt to evaluate its long-run impact on the region it purported to serve. "We Bank on the South" was not without its implications. I do not believe that my over-all assessment has particularly changed during the passage of these years. The firm unquestionably aided, during its years of operation, in attracting capital to the region. Some of the capital goods, both private and public, financed by the company are still in use. It is impossible to say how much and by what rate economic development would have been delayed had these improvements not occurred when they did. Clearly the surge of new real capital into the South during and in the years following World War II was not materially influenced by the presence or absence of capital attracted by Caldwell and Company. Viewed in this way, the longer-run
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