George Presbury Rowell - Forty Years an Advertising Agent 1865-1905

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Routledge Revivals

Forty Years an Advertising Agent 1865-1905

Forty Years an Advertising Agent 1865-1905

by

George Presbury Rowell

First published in 1985 by Garland Publishing, Inc.

This edition first published in 2018 by Routledge

2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN

and by Routledge

52 Vanderbilt Avenue, New York, NY 10017, USA

Routledge is an imprint of the Taylor & Francis Group, an informa business

1985 Taylor & Francis

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Publishers Note

The publisher has gone to great lengths to ensure the quality of this reprint but points out that some imperfections in the original copies may be apparent.

Disclaimer

The publisher has made every effort to trace copyright holders and welcomes correspondence from those they have been unable to contact.
A Library of Congress record exists under ISBN:

ISBN 13: 978-0-367-11151-9 (hbk)
ISBN 13: 978-0-429-02510-5 (ebk)

THE
HISTORY OF

ADVERTISING

40
MAJOR BOOKS
IN FACSIMILE

Edited by
HENRY ASSAEL
C. SAMUEL CRAIG
New York University

A
GARLAND
SERIES

FORTY YEARS AN

ADVERTISING
AGENT

18651905

GEORGE PRESBURY ROWELL

For a complete list of the titles in this series
see the final pages of this volume.

This facsimile has been made from a copy in
the Yale University Library.

Library of Congress Cataloging in Publication Data

Rowell, George Presbury.

Forty years an advertising agent.

(The History of advertising)

Reprint. Originally published: New York : Printers
Ink Pub. Co., 1906.

1. AdvertisingUnited States. 2. Advertising,
NewspaperUnited States. I. Title. II. Series.
HF5813.U6R5781985659.13284-46061
ISBN 0-8240-6755-X (alk. paper)

Design by Donna Montalbano

The volumes in this series are printed on
acid-free, 250-year-life paper.

Printed in the United States of America

FORTY YEARS AN ADVERTISING AGENT

FORTY YEARS AN ADVERTISING AGENT

1865-1905

BY

GEORGE PRESBURY ROWELL

FOUNDER OF THE ADVERTISING AGENCY OF GEO. P. ROWELL & CO.,
MARCH 5TH, 1865 RETIRED AUGUST 31ST, 1905.

FOUNDER OF ROWELLS AMERICAN NEWSPAPER DIRECTORY IN 1869, THE FIRST SERIOUS EFFORT EVER MADE TO ASCERTAIN AND MAKE KNOWN THE CIRCULATIONS OF NEWSPAPERS THAT COMPETE FOR ADVERTISING PATRONAGE.

FOUNDER OF PRINTERS INK IN 1888: A JOURNAL FOR ADVERTISERS, THE FIRST PERIODICAL EVER ESTABLISHED FOR THE SERIOUS DISCUSSION OF ADVERTISING AS A BUSINESS FORCE.

Entered according to Act of Congress, on December 2, 1905, by the
PRINTERS INK PUBLISHING COMPANY,
in the office of the Librarian of Congress at Washington.

Published January, 1906.

CONTENTS

The fifty-two chapters or papers that make up the contents of this volume were not begun with a thought of preserving them in any more permanent or accessible form than would be accomplished by their appearance in the columns of Printers Ink. When the first installment was given out the writer had not decided to attach his name. His feelings were expressed in a paragraph which preceded the initiatory installment and which read as follows:

A man, whose name will occur to many as one who for nearly half a century has been closely in touch with newspapers and advertising, has consented to tell the story of his experience in a series of papers to be published in Printers Ink. The first installment is here given; others will follow from week to week until it appears that readers fail to find in them very much of instruction or interest, or the writer tires of his self-imposed task, or the editor should conclude that a pressure of matter of more importance will forbid the further devotion of so much space to old stories and ancient history.

As the work progressed there were evidences that the papers were being read with interest, not only by men of the writers generation, but, in business houses where advertising formed a part of the conduct of affairs, it was made to appear that they had the attention of clerks and office boys, from among whom the advertising men of the future are likely to be recruited. On this account the writers interest in his work grew more pronounced, and eventually he thought it might be possible to continue the papers through the fifty-two numbers of Printers Ink that would make up the volume for the year 1905.

That ambition having been achieved, and the series completed, a review of the many comments and suggestions, made and sent in by correspondents, appeared to indicate an interest in the story greater than would be expected for material usually considered so dry and uninteresting. Extracts from some of the comments that led to the final decision to make a book out of the papers are here reproduced:

Advertising literature would have lost much if Mr. Rowell had not written these papers.

They bring so freshly to mind men who in a past generation left their mark and imprint on our historys page.

They set forth the inception, the development, and the growth of the art (or science) of advertising in a practical way that none of to-days theories can possibly do.

They bring back old times when the future looked bright and radiant.

They are the most interesting papers that have ever appeared in any publication devoted to advertising.

The papers are practical and inspiring; they are nothing short of an education to the beginner who would succeed.

The work has permanent value as a contribution to the history of American journalism, and particularly as a clear exposition of one of its comparatively little understood but most important phases.

My wife doesnt know much about advertising, but she shares the great interest I feel in these naively written reminiscences.

They are written in a style peculiar to the author and can hardly fail to attract attention.

They are too good to pass without emphasis and hearty approbation. Every newspaper man in the Union feels an interest in that familiar name which carries so much influence among advertisers.

There seems to be a charm about them that I have not been able precisely to analyze.

They are written in language most captivating and tell a story full of interest to every newspaper man.

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