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Power Verbs for Managers and Executives
Hundreds of Verbs and Phrases to Communicate More Dynamically and Effectively
Michael Lawrence Faulkner
with Michelle Faulkner-Lunsford
Vice President, Publisher: Tim Moore
Associate Publisher and Director of Marketing: Amy Neidlinger
Executive Editor: Jeanne Glasser
Operations Specialist: Jodi Kemper
Marketing Manager: Megan Graue
Cover Designer: Chuti Prasertsith
Managing Editor: Kristy Hart
Project Editor: Elaine Wiley
Copy Editor: Karen Annett
Proofreader: Sarah Kearns
Senior Indexer: Cheryl Lenser
Senior Compositor: Gloria Schurick
Manufacturing Buyer: Dan Uhrig
2013 by Michael Lawrence Faulkner
Publishing as FT Press
Upper Saddle River, New Jersey 07458
FT Press offers excellent discounts on this book when ordered in quantity for bulk purchases or special sales. For more information, please contact U.S. Corporate and Government Sales, 1-800-382-3419, .
Company and product names mentioned herein are the trademarks or registered trademarks of their respective owners.
All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher.
Printed in the United States of America
First Printing June 2013
ISBN-10: 0-133-15880-2
ISBN-13: 978-0-0-133-15880-9
Pearson Education LTD.
Pearson Education Australia PTY, Limited.
Pearson Education Singapore, Pte. Ltd.
Pearson Education Asia, Ltd.
Pearson Education Canada, Ltd.
Pearson Educacin de Mexico, S.A. de C.V.
Pearson EducationJapan
Pearson Education Malaysia, Pte. Ltd.
Library of Congress Cataloging-in-Publication Data
Faulkner, Michael L.
Power verbs for managers and executives : hundreds of verbs and phrases to communicate more dynami
cally and effectively / Michael Lawrence Faulkner.
pages cm
ISBN 978-0-13-315880-9 (pbk. : alk. paper)
1. Communication in organizations. 2. Communication in management. 3. Business communication.
4. Interpersonal communication. I. Title.
HD30.3.F3843 2013
658.0014dc23
To all my colleagues at DeVry, Inc., DeVry University, and Keller Graduate School of Management who have willingly and unselfishly shared their experiences, backgrounds, knowledge, and understanding of the authentic concepts of leadership and management.
Contents
Foreword
Americans who have spent time in or near the center of power in the industrial, political, social, or academic sectors of society have developed an intrinsic sense of the pivotal importance of vocabulary to catalyze an idea and transform the thinking of an individual, engender a new sense of identity of a work group, transform the mission of a large business enterprise, or even stimulate a sense of purpose and destiny of an entire society.
Dr. Faulkners extensive experience base in the industrial and academic sectors uniquely positions him to offer a singularly insightful and valuable perspective on power verbs, sharing previously undisclosed usage techniques and powerful concatenations of verbs that have the weight to transform and empower new ideas and catalyze a renewed sense of purpose and commitment and potentially even transform the life of the user. Dr. Faulkner characterizes these power verbs as verbs that are emotionally edgy, powerfully positioned, with a kick, punch, and pizzazz.
Dr. Faulkner puts power verbs into a practical framework that focuses on the usage and dynamics of thoughtfully structured verbs that can generate real energy and power. It is an interesting, entertaining, and generally fun-to-read book with the serious potential to transform a persons career!
The motivation for this new book is centered only on the use of power verbs rather than developing a work on language skills. Dr. Faulkner compellingly develops the significance of language as having the power to shape the thinking of othersand he highlights the importance of what people really hear rather than the exactness of what is spoken. He sensitizes the reader about the power of words to do well or harmit all depends on the synthesis of power verbs and the dynamism of the speaker. Most impressively, Dr. Faulkner explains how specific characterizations of power verbs and the use of imagery can significantly alter the mind-set and mood of the listener.
This refreshing and novel approach to language is entertaining, interesting, and exceedingly practical for anyone wanting to expand his or her sense of contribution to nearly any aspect of human endeavor. It is a cant miss opportunity to be nourished in the reading of this important and novel body of work!
Eric J. Addeo, Ph.D., Chair: Networking and Communications Department, College of Engineering and Information Sciences, DeVry University
Acknowledgments
Many people assisted with this book in many ways. Much of this help was a family affair. My wife, Jo-Ann, lent her love, patience, support, and advice. My son, Kenny, provided ideas for format when I was at a dead end. My grandsons, Andrew and Alex, looked up some words, and my daughter, Michelle, did yeomans work, editing, writing content, working on style, and offering advice.
About the Author
Dr. Michael Lawrence Faulkner is the author of six books. He is a professor at the Keller Graduate School of Management at DeVry University. He is a former U.S. Marine, who spent 30 years in a variety of leadership and executive management positions with Fortune 500 firms and major nonprofit trade associations, as well as helping run the family business before beginning his second career in academics. Michael is a member of MENSA, a Rotary International Fellow, the Keller Master Teacher Award, and holds a Silver Certification by the Toastmasters International. In addition to his Ph.D., Michael has earned two masters degrees, one from NYU and an MBA from NYIT.
Michelle Faulkner-Lunsford is a 2001 graduate of Middle Tennessee State University where she majored in English and minored in Writing. Mrs. Lunsford spent 10+ years in the world of advertising and marketing as an Account Manager and Director of Marketing and New Business Development, managing multi-million dollar accounts from male enhancement medications to beer ads. In 2011, Michelle left the corporate world for the opportunity to raise her daughter.
Introduction
Words mean more than what is set down on paper. It takes the human voice to infuse them with shades of deeper meaning.