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Joan Shelley Rubin - The Making of Middlebrow Culture

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The proliferation of book clubs, reading groups, outline volumes, and new forms of book reviewing in the first half of the twentieth century influenced the tastes and pastimes of millions of Americans. Joan Rubin here provides the first comprehensive analysis of this phenomenon, the rise of American middlebrow culture, and the values encompassed by it.Rubin centers her discussion on five important expressions of the middlebrow: the founding of the Book-of-the-Month Club; the beginnings of great books programs; the creation of the New York Herald Tribunes book-review section; the popularity of such works as Will Durants The Story of Philosophy; and the emergence of literary radio programs. She also investigates the lives and expectations of the individuals who shaped these middlebrow institutionssuch figures as Stuart Pratt Sherman, Irita Van Doren, Henry Seidel Canby, Dorothy Canfield Fisher, John Erskine, William Lyon Phelps, Alexander Woollcott, and Clifton Fadiman.Moreover, as she pursues the significance of these cultural intermediaries who connected elites and the masses by interpreting ideas to the public, Rubin forces a reconsideration of the boundary between high culture and popular sensibility.

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The Making of Middlebrow Culture Joan Shelley Rubin The University of - photo 1
The Making of Middlebrow Culture
Joan Shelley Rubin
The University of North Carolina Press
Chapel Hill & London

title:The Making of Middlebrow Culture
author:Rubin, Joan Shelley.
publisher:University of North Carolina Press
isbn10 | asin:0807820105
print isbn13:9780807820100
ebook isbn13:9780807864265
language:English
subjectBooks and reading--United States--History--20th century, Literature--Appreciation--United States--History--20th century, Art appreciation--United States--History--20th century, Popular culture--United States--History--20th century, Middle class--United St
publication date:1992
lcc:Z1003.2.R83 1991eb
ddc:028/.9/0973
subject:Books and reading--United States--History--20th century, Literature--Appreciation--United States--History--20th century, Art appreciation--United States--History--20th century, Popular culture--United States--History--20th century, Middle class--United St
Page iv
1992 The University of North Carolina Press All rights reserved
The paper in this book meets the guidelines for permanence and durability of the Committee on Production Guidelines for Book Longevity of the Council on Library Resources.
Manufactured in the United States of America
96 95 94 93 92
5 4 3 2
Permission to reproduce quoted matter can be found on pages 415-16 of this book
Library of Congress Cataloging-in-Publication Data
Rubin, Joan Shelley, 1947-
The making of middlebrow culture / by Joan Shelley Rubin.
p.Picture 2cm.
Includes bibliographical references and index.
ISBN 0-8078-2010-5 (alk. paper).
ISBN 0-8078-4354-7 (pbk.: alk. paper)
1. Books and readingUnited StatesHistory20th century. 2. LiteratureAppreciationUnited StatesHistory20th century. 3. Art appreciationUnited StatesHistory20th century. 4. United StatesPopular cultureHistory20th century. 5. Middle classesUnited StatesHistory20th century. 6. Self-cultureHistory20th century.
I. Title.
Z1003.2.R83Picture 31991Picture 4Picture 5Picture 69122241
028'.9'0973dc20Picture 7Picture 8Picture 9CIP
An earlier version of part of chapter 3 appeared in the Journal of American History 71 (March 1985): 782-806. Essays based on some of the material in chapter 6 were published in American Quarterly 35 (Winter 1983): 499-517, and in Mass Media between the Wars, edited by Catherine L. Covert and John D. Stevens, pp. 3-19. 1984 by Syracuse University Press.
For Tai, with love
Page vii
CONTENTS
Acknowledgments
ix
Introduction
xi
Chapter 1. Self, Culture, and Self-Culture in America
1
Picture 10
Chapter 2. The "Higher Journalism" Realigned
Stuart Pratt Sherman, Irita Van Doren, and Books
34
Picture 11
Chapter 3. Why Do You Disappoint Yourself?
The Early History of the Book-of-the-Month Club
93
Picture 12
Chapter 4.Classics and Commercials
John Erskine and "Great Books"
148
Picture 13
Chapter 5. Merchant of Light
Will Durant and the Vogue of the "Outline"
209
Picture 14
Chapter 6. Information, Please!
Book Programs on Commercial Radio
266
Notes
331
Bibliography
373
Index
405
Permissions
415
A section of illustrations can be found following page 198.
(moved to the end of the book.)

Page ix
ACKNOWLEDGMENTS
The making of this book has its own history, stretching over more than a decade. Three people deserve special mention because they believed in the project from the beginning. Like the "steady sellers" he has described as fixtures of the Puritans' world of print, David D. Hall's advice and encouragement have been important to me year in and year out. Early in my work, several conversations with the late Warren Susman convinced me to continue exploring what then felt like an unmanageable subject. Finally, as always, David Brion Davis's generosity and interest have been invaluable and sustaining.
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