Janice A. Radway - A feeling for books: the Book-of-the-Month Club, literary taste, and middle-class desire
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A feeling for books: the Book-of-the-Month Club, literary taste, and middle-class desire
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Janice Radway suggests that the varied collection of books recommended by the Book-of-the-Month Club over the years has been instrumental in formulating middlebrow literary taste in America and in defining the desires of the middle class. Here is her passionate exploration of reading, literary professionals, and the character of culture.
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A Feeling for Books : The Book-of-the-Month Club, Literary Taste, and Middle-class Desire
author
:
Radway, Janice A.
publisher
:
University of North Carolina Press
isbn10 | asin
:
0807823570
print isbn13
:
9780807823576
ebook isbn13
:
9780807863978
language
:
English
subject
Book-of-the-Month Club--History, Books and reading--United States--History--19th century, Books and reading--United States--History--20th century, Popular culture--United States--History--19th century, Popular culture--United States--History--20th century
publication date
:
1997
lcc
:
Z1003.2.R33 1997eb
ddc
:
028/.9/0973
subject
:
Book-of-the-Month Club--History, Books and reading--United States--History--19th century, Books and reading--United States--History--20th century, Popular culture--United States--History--19th century, Popular culture--United States--History--20th century
Page iii
A Feeling for Books
The Book-of-the-Month Club, Literary Taste, and Middle-class Desire
Janice A. Radway
The University of North Carolina Press Chapel Hill and London
Page iv
1997 The University of North Carolina Press All rights reserved Manufactured in the United States of America Set in Janson by Tseng Information Systems
The paper in this book meets the guidelines for permanence and durability of the Committee on Production Guidelines for Book Longevity of the Council on Library Resources.
Library of Congress Cataloging-in-Publication Data Radway, Janice A., 1949 A feeling for books: the Book-of-the-Month Club, literary taste, and middle-class desire / by Janice A. Radway. p. cm. Includes bibliographical references and index. ISBN 0-8078-2357-0 (cloth: alk. paper) I. Book-of-the-Month Club History. 2. Books and reading United States History 19th century. 3. Books and reading United States History 20th century. 4. Popular culture United States History 19th century. 5. Popular culture United States History 20th century. I. Title. Z1003.2.R33 1997 028'.9'0973 DC21 96-52037 CIP Portions of this work appeared earlier, in somewhat different form, as "The Book-of-the-Month Club and the General Reader: On the Uses of Serious Fiction," Critical Inquiry (Spring 1988): 516-38; "The Scandal of the Middlebrow: The Book-of-the-Month Club, Class Fracture, and Cultural Authority," The South Atlantic Quarterly 89 (Fall 1990): 703-36; and "On the Gender of the Middlebrow Consumer and the Threat of the Culturally Fraudulent Female," The South Atlantic Quarterly 93 (Fall 1994): 871-93, and are reprinted here with permission.
01 00 99 98 97 5 4 3 2 1
Page v
For my teachers and my students and especially in memory of Russel B. Nye
Page vi
CONTENTS
Acknowledgments
ix
Introduction
1
Part I. In the Service of the General Reader
Chapter 1. A Certain Book Club Culture
21
Chapter 2. A Business with a Mission
49
Chapter 3. The Intelligent Generalist and the Uses of Reading
88
Part II. On the History of the Middlebrow
Chapter 4. The Struggle over the Book, 1870-1920
127
Chapter 5. A Modern Selling Machine for Books: Harry Scherman and the Origins of the Book-of-the-Month Club
154
Chapter 6. Automated Book Distribution and the Negative Option: Agency and Choice in a Standardized World
187
Chapter 7. The Scandal of the Middlebrow: The Professional-Managerial Class and the Exercise of Authority in the Literary Field
221
Page vii
Chapter 8. Reading for a New Class: The Judges, the Practical Logic of Book Selection, and the Question of Middlebrow Style
261
Part III. Books for Professionals
Chapter 9. A Library of Books for the Aspiring Professional: Some Effects of Middlebrow Reading
305
Afterword
352
Notes
361
Sources Cited
397
Index
411
A section of illustrations follows p.
186
Page ix
ACKNOWLEDGMENTS
Scholarly research and writing produce many pleasures, not the least of them a rich network of relationships and friendships and a deep sense of indebtedness to the many who have offered assistance, commentary, and encouragement along the way. When you live with a project as long as I have with this one, those networks grow ever larger and the debts pile up because, inevitably, you ask all those around you to live with your project, too. I want to thank my family, my students, my friends, my colleagues, and the many others who have generously expressed interest in my research on reading and on the Book-of-the-Month Club. It was their curiosity, advice, and support that sustained me throughout the last twelve years, especially when I couldn't imagine that the work would ever end.
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