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Lisa Duggan - Mean Girl: Ayn Rand and the Culture of Greed

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Lisa Duggan Mean Girl: Ayn Rand and the Culture of Greed
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Astute.New York TimesAyn Rands complicated notoriety as popular writer, leader of a political and philosophical cult, reviled intellectual, and ostentatious public figure endured beyond her death in 1982. In the twenty-first century, she has been resurrected as a serious reference point for mainstream figures, especially those on the political right from Paul Ryan to Donald Trump. Mean Girl follows Rands trail through the twentieth century from the Russian Revolution to the Cold War and traces her posthumous appeal and the influence of her novels via her cruel, surly, sexy heroes. Outlining the impact of Rands philosophy of selfishness, Mean Girl illuminates the Randian shape of our neoliberal, contemporary culture of greed and the dilemmas we face in our political present. Lisa Duggan gets it exactly right . . . when she writes that Rands particular gift was not for philosophical elaboration, but for stark condensation and aphorism. She deployed this gift to create a moral economy of inequality to infuse her softly pornographic romance fiction with the political eros that would captivate a mass readership. Times Higher EducationProvides an explanation for our current cultural and political moment. . . . Duggans book sums up Rands life and philosophy in under ninety pages. Masha Gessen, The New YorkerLisa Duggan does a deep dive into Ayn Rand so that we dont have to. Instead, we can read Duggans impassioned, insightful, sometimes terrifying, sometimes humorous account of Rands philosophy and influence. Calls to understand and reject the allure of cruelty rarely feel as lucid and timely. Maggie Nelson, author of The Argonauts The self-described man worshipper Ayn Rand titillated generations of strivers with her gospel of free-reign capitalism as the apex of human achievement. As that fiction yields ever more wreckage and despair, Mean Girl provides urgent insight into how Rand converted readers to her credo of self-flattery, pious greed, contempt for those in need, and obliviousness to history. Exalted are the profit-driven for they will inherit the earth? How could anyone come to embrace smug indifference to the suffering of others as worthy of admiration? Read this luminous account to find out. Nancy MacLean, author of Democracy in Chains: The Deep History of the Radical Rights Stealth Plan for America Lisa Duggans wry and wise Mean Girl is the Ayn Rand primer weve been waiting for, an inquiry into how a narcissistic cult became a national creed. Duggans short history neatly reveals the deep affinities between Randianism and Trumpism, and will, if we are lucky, serve as a requiem for both. Greg Grandin, author of The End of the Myth: From the Frontier to the Border Wall in the Mind of America Mean Girl offers an eye-opening panoramic view of the rise of the open-air theater of cruelty that takes Ayn Rand as its muse. The whole package of power-love associated with Rand throughout the twentieth and twenty-first centuriesbiography, economics, cultural politics, white masculinity, authoritarianism, sexual violencecomes vividly to life here in Lisa Duggans beautiful, stunning rendering.Lauren Berlant, coauthor of Sex, or the Unbearable Sometimes, in the right hands, a single figure can help make sense of an era. The right hands are Lisa Duggans, and the single, rather unlikely, figure is Ayn Rand, who is ready for her close-up. An individualist who built a cult, a critic of the masses whose career depended on their media, an Objectivist who marketed her philosophy via novels soaked in sex and sentimentality, Rand aggrandized greed as a virtue and was the unapologetic purveyor of what Duggan brilliantly calls optimistic cruelty. This short, accessible, and powerful book charts the rise of affective neoliberalism through the lens of a life. Buy it for anyone who has ever been lured by The Fountainhead or who needs help shrugging off Atlas Shrugged. Bonnie Honig, author of Public Things: Democracy in Disrepair With Mean Girl, Lisa Duggan offers readers a history of how greed and capitalist accumulation were made cool and sexy. In a historical moment in which billionaires have been refashioned into super-beings, Duggans history of this libertarian matriarch provides a necessary and eye-opening intervention. Roderick Ferguson, author of One-Dimensional Queer Reading Lisa Duggans Mean Girl is an exercise in emotional upheaval. One minute I was laughing out loud, the next crying into my tea, and then finally feeling confident that human beings cannot allow the suffocation of Ayn Rands thinking to get to us. It is a terrific book only partly about Rand, because it is really an intellectual history of neoliberalismand its toxic outcomes. Vijay Prashad, Director, Tricontinental: Institute for Social ResearchLisa Duggan is a historian, journalist, activist, and Professor of Social and Cultural Analysis at New York University. She is the author of The Twilight of Equality? Neoliberalism, Cultural Politics, and the Attack on Democracy.

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ADDITIONAL PRAISE FOR MEAN GIRL

An individualist who built a cult, Ayn Rand aggrandized greed as a virtue and was the unapologetic purveyor of what Lisa Duggan brilliantly calls optimistic cruelty. This short, accessible, and powerful book charts the rise of affective neoliberalism through the lens of a life. Buy it for anyone who has ever been lured by The Fountainhead or who needs help shrugging off Atlas Shrugged .

Bonnie Honig, author of Public Things: Democracy in Disrepair

With Mean Girl, Duggan offers readers a history of how greed and capitalist accumulation were made cool and sexy. In a historical moment in which billionaires have been refashioned into super-beings, her history of this libertarian matriarch provides a necessary and eye-opening intervention.

Roderick Ferguson, author of One-Dimensional Queer

Reading Mean Girl is an exercise in emotional upheaval. One minute I was laughing out loud, the next crying into my tea, and then finally feeling confident that human beings cannot allow the suffocation of Ayn Rands thinking to get to us. It is a terrific book only partly about Rand, because it is really an intellectual history of neoliberalismand its toxic outcomes.

Vijay Prashad, Director, Tricontinental: Institute for Social Research

Mean Girl

The Publisher and the University of California Press Foundation gratefully acknowledge the generous support of Jamie Rosenthal Wolf, David Wolf, Rick Rosenthal, and Nancy Stephens / The Rosenthal Family Foundation.

AMERICAN STUDIES NOW: CRITICAL HISTORIES OF THE PRESENT

Edited by Lisa Duggan and Curtis Marez

Much of the most exciting contemporary work in American Studies refuses the distinction between politics and culture, focusing on historical cultures of power and protest, on the one hand, or the political meanings and consequences of cultural practices, on the other. American Studies Now offers concise, accessible, authoritative, e-first books on significant political debates, personalities, and popular cultural phenomena quickly, while such teachable moments are at the forefront of public consciousness.

We Demand: The University and Student Protests, by Roderick A. Ferguson

The Fifty-Year Rebellion: How the U.S. Political Crisis Began in Detroit, by Scott Kurashige

Trans*: A Quick and Quirky Account of Gender Variability, by Jack Halberstam

Boycott! The Academy and Justice for Palestine, by Sunaina Maira

Imagining the Future of Climate Change: World-Making through Science Fiction and Activism, by Shelley Streeby

Making All Black Lives Matter: Reimagining Freedom in the Twenty-First Century, by Barbara Ransby

Beyond the Pink Tide: Art and Political Undercurrents in the Americas, by Macarena Gmez-Barris

Mean Girl: Ayn Rand and the Culture of Greed, by Lisa Duggan

Mean Girl
Ayn Rand and the Culture of Greed

Lisa Duggan

Picture 1

UNIVERSITY OF CALIFORNIA PRESS

University of California Press, one of the most distinguished university presses in the United States, enriches lives around the world by advancing scholarship in the humanities, social sciences, and natural sciences. Its activities are supported by the UC Press Foundation and by philanthropic contributions from individuals and institutions. For more information, visit www.ucpress.edu.

University of California Press

Oakland, California

2019 by Lisa Duggan

Library of Congress Cataloging-in-Publication Data

Names: Duggan, Lisa, 1954 author.

Title: Mean girl : Ayn Rand and the culture of greed / Lisa Duggan.

Description: Oakland, California : University of California Press, [2019] | Includes bibliographical references. |

Identifiers: LCCN 2018051014 (print) | LCCN 2018054695 (ebook) | ISBN 9780520967793 (ebook and ePDF) | ISBN 9780520294769 (cloth : alk. paper) | ISBN 9780520294776 (pbk. : alk. paper)

Subjects: LCSH : Rand, AynCriticism and interpretation. | Rand, AynInfluence.

Classification: LCC PS 3535. A 547 (ebook) | LCC PS 3535. A 547 Z63 2019 (print) | DDC 813/.52dc23

LC record available at https://lccn.loc.gov/2018051014

Manufactured in the United States of America

26 25 24 23 22 21 20 19

10 9 8 7 6 5 4 3 2 1

CONTENTS
OVERVIEW

Ayn Rand is the original Mean Girl, an advocate of the kind of ruthless hierarchy at the center of the movie and Broadway musical Mean Girls. Her sense of life, though developed in the early twentieth century, meshes with the age of neoliberal capitalism.

Neoliberal Capitalism Structure of Feeling Cruel Optimism Optimistic Cruelty

Ayn Rands novels featured ruthless heroes (initially based on an actual serial killer) and relentlessly advocated capitalism and inequality. But they have also been read in excerpts in the manner of cult novels for their feminist and queer elements.

Moral Economy of Inequality Umberto Eco and Cult Novels Mary Gaitskills Two Girls Fat and Thin Ivo van Hoves The Fountainhead

The 1917 Russian revolution led by the Bolsheviks shaped Ayn Rands antisocialist views for the rest of her life. Her exposure to European and American movies in Petrograd provided a stock of racialized and gendered imperial images that predominated in her fiction. Her novel We the Living, set just after the revolution, is her most autobiographical writing.

European Civilization Imperial Russia The Mysterious Valley The Indian Tomb We the Living European Fascism

Ayn Rands experience as a scriptwriter in Hollywood in the 1920s shaped her first blockbuster novel, The Fountainhead. The procapitalist perspective she developed and expressed in her fiction was based on serious misunderstandings of the workings of commerce, industry, and finance. By the 1940s and 1950s she affiliated with vehement anticommunism as well as with libertarian capitalism.

Hollywood Cecil B. DeMille Marriage to Frank OConnor Night of January 16th The Individualist Manifesto Anthem The Fountainhead Isabel Paterson Wendell Wilkie House Un-American Activities Committee Militant Liberalism

The publication of Atlas Shrugged and the launching of Objectivism as a movement via the Nathaniel Branden Institute made Ayn Rand a well-known public figure during the 1960s. The novel celebrated the superiority of capitalists and invoked the racialized hierarchies of empire in a sex-saturated romance plot. She was admired by followers but also reviled as a cult leader, and her reputation suffered during the 1970s. Her Objectivist philosophy became one strand in a rising, fractious American right wing.

Atlas Shrugged Foundation for Economic Education Volker Fund Ludwig von Mises Friedrich Hayek William F. Buckley and the National Review Murray Rothbard Whittaker Chambers Barry Goldwater

Ayn Rand was a significant figure in the rise of libertarianism and neoliberalism during the 1970s. Libertarianism remained a fringe movement, but neoliberalism came to dominate states and global institutions by the 1980s. Rand was too purist to be a neoliberal, but she helped create the cultural context for everyday neoliberalismthe promotion of selfishness, greed, and inequality. After the 2008 crash, her star rose especially among tech magnates in Silicon Valley. She is admired by many members of the Trump cabinet and many politicians despite significant political differences.

Mont Pelerin Society Alan Greenspan Neoliberal Theater of Cruelty Silicon Valley Cato Institute Reason Magazine Donald Trump

PREFACE
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