An individualist who built a cult, Ayn Rand aggrandized greed as a virtue and was the unapologetic purveyor of what Lisa Duggan brilliantly calls optimistic cruelty. This short, accessible, and powerful book charts the rise of affective neoliberalism through the lens of a life. Buy it for anyone who has ever been lured by The Fountainhead or who needs help shrugging off Atlas Shrugged .
With Mean Girl, Duggan offers readers a history of how greed and capitalist accumulation were made cool and sexy. In a historical moment in which billionaires have been refashioned into super-beings, her history of this libertarian matriarch provides a necessary and eye-opening intervention.
Reading Mean Girl is an exercise in emotional upheaval. One minute I was laughing out loud, the next crying into my tea, and then finally feeling confident that human beings cannot allow the suffocation of Ayn Rands thinking to get to us. It is a terrific book only partly about Rand, because it is really an intellectual history of neoliberalismand its toxic outcomes.
The Publisher and the University of California Press Foundation gratefully acknowledge the generous support of Jamie Rosenthal Wolf, David Wolf, Rick Rosenthal, and Nancy Stephens / The Rosenthal Family Foundation.
AMERICAN STUDIES NOW: CRITICAL HISTORIES OF THE PRESENT
Edited by Lisa Duggan and Curtis Marez
Much of the most exciting contemporary work in American Studies refuses the distinction between politics and culture, focusing on historical cultures of power and protest, on the one hand, or the political meanings and consequences of cultural practices, on the other. American Studies Now offers concise, accessible, authoritative, e-first books on significant political debates, personalities, and popular cultural phenomena quickly, while such teachable moments are at the forefront of public consciousness.
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Making All Black Lives Matter: Reimagining Freedom in the Twenty-First Century, by Barbara Ransby
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Mean Girl: Ayn Rand and the Culture of Greed, by Lisa Duggan
Mean Girl
Ayn Rand and the Culture of Greed
Lisa Duggan
UNIVERSITY OF CALIFORNIA PRESS
University of California Press, one of the most distinguished university presses in the United States, enriches lives around the world by advancing scholarship in the humanities, social sciences, and natural sciences. Its activities are supported by the UC Press Foundation and by philanthropic contributions from individuals and institutions. For more information, visit www.ucpress.edu.
University of California Press
Oakland, California
2019 by Lisa Duggan
Library of Congress Cataloging-in-Publication Data
Names: Duggan, Lisa, 1954 author.
Title: Mean girl : Ayn Rand and the culture of greed / Lisa Duggan.
Description: Oakland, California : University of California Press, [2019] | Includes bibliographical references. |
Identifiers: LCCN 2018051014 (print) | LCCN 2018054695 (ebook) | ISBN 9780520967793 (ebook and ePDF) | ISBN 9780520294769 (cloth : alk. paper) | ISBN 9780520294776 (pbk. : alk. paper)
Subjects: LCSH : Rand, AynCriticism and interpretation. | Rand, AynInfluence.
Classification: LCC PS 3535. A 547 (ebook) | LCC PS 3535. A 547 Z63 2019 (print) | DDC 813/.52dc23
LC record available at https://lccn.loc.gov/2018051014
Manufactured in the United States of America
26 25 24 23 22 21 20 19
10 9 8 7 6 5 4 3 2 1
CONTENTS
OVERVIEW
Ayn Rand is the original Mean Girl, an advocate of the kind of ruthless hierarchy at the center of the movie and Broadway musical Mean Girls. Her sense of life, though developed in the early twentieth century, meshes with the age of neoliberal capitalism.
Neoliberal Capitalism Structure of Feeling Cruel Optimism Optimistic Cruelty
Ayn Rands novels featured ruthless heroes (initially based on an actual serial killer) and relentlessly advocated capitalism and inequality. But they have also been read in excerpts in the manner of cult novels for their feminist and queer elements.
Moral Economy of Inequality Umberto Eco and Cult Novels Mary Gaitskills Two Girls Fat and Thin Ivo van Hoves The Fountainhead
The 1917 Russian revolution led by the Bolsheviks shaped Ayn Rands antisocialist views for the rest of her life. Her exposure to European and American movies in Petrograd provided a stock of racialized and gendered imperial images that predominated in her fiction. Her novel We the Living, set just after the revolution, is her most autobiographical writing.
European Civilization Imperial Russia The Mysterious Valley The Indian Tomb We the Living European Fascism
Ayn Rands experience as a scriptwriter in Hollywood in the 1920s shaped her first blockbuster novel, The Fountainhead. The procapitalist perspective she developed and expressed in her fiction was based on serious misunderstandings of the workings of commerce, industry, and finance. By the 1940s and 1950s she affiliated with vehement anticommunism as well as with libertarian capitalism.
Hollywood Cecil B. DeMille Marriage to Frank OConnor Night of January 16th The Individualist Manifesto Anthem The Fountainhead Isabel Paterson Wendell Wilkie House Un-American Activities Committee Militant Liberalism
The publication of Atlas Shrugged and the launching of Objectivism as a movement via the Nathaniel Branden Institute made Ayn Rand a well-known public figure during the 1960s. The novel celebrated the superiority of capitalists and invoked the racialized hierarchies of empire in a sex-saturated romance plot. She was admired by followers but also reviled as a cult leader, and her reputation suffered during the 1970s. Her Objectivist philosophy became one strand in a rising, fractious American right wing.
Atlas Shrugged Foundation for Economic Education Volker Fund Ludwig von Mises Friedrich Hayek William F. Buckley and the National Review Murray Rothbard Whittaker Chambers Barry Goldwater
Ayn Rand was a significant figure in the rise of libertarianism and neoliberalism during the 1970s. Libertarianism remained a fringe movement, but neoliberalism came to dominate states and global institutions by the 1980s. Rand was too purist to be a neoliberal, but she helped create the cultural context for everyday neoliberalismthe promotion of selfishness, greed, and inequality. After the 2008 crash, her star rose especially among tech magnates in Silicon Valley. She is admired by many members of the Trump cabinet and many politicians despite significant political differences.
Mont Pelerin Society Alan Greenspan Neoliberal Theater of Cruelty Silicon Valley Cato Institute Reason Magazine Donald Trump
PREFACE