Pete Schulberg - Radio advertising: the authoritative handbook
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A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radios history and technology, then explains such matters as ratings, creat
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Radio Advertising : The Authoritative Handbook 2Nd Ed.
author
:
Schulberg, Pete.; Schulberg, Bob.
publisher
:
NTC Contemporary
isbn10 | asin
:
0844231185
print isbn13
:
9780844231181
ebook isbn13
:
9780071397896
language
:
English
subject
Radio advertising.
publication date
:
1989
lcc
:
HF6146.R3S22 1996eb
ddc
:
659.14/2
subject
:
Radio advertising.
Page i
Second Edition Radio Advertising
The Authoritative Handbook
Pete Schulberg
First edition by Bob Schulberg
Printed on recyclable paper
NTC Business Books a division of NTC Publishing Group Lincolnwood, Illinois USA
Page ii
Dedicated to My Mother and Father
Library of Congress Cataloging-in-Publication Data
Schulberg, Pete. Radio advertising : the authoritative handbook / Pete Schulberg. 2nd ed. p. cm. Rev. ed. of: Radio advertising / Bob Schulberg. c1989. Includes bibliographical references and index. ISBN 0-8442-3118-5 1. Radio advertising. I. Schulberg, Bob. Radio advertising. II. Title. HF6146.R3S22 1995 659.142dc2095-11301 CIP
Published by NTC Business Books, a division of NTC Publishing Group. 1996 by NTC Publishing Group, 4255 West Touhy Avenue, Lincolnwood (Chicago), Illinois 60646-1975 U.S.A. All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of NTC Publishing Group. Manufactured in the United States of America.
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