The
Five-Minute
Fix
200 Tips
for Improving Your Photography
and Growing Your Business
Dale Benfield
The Five-Minute Fix:
200 TIPS FOR IMPROVING YOUR PHOTOGRAPHY AND GROWING YOUR BUSINESS
Dale Benfield
Peachpit Press
www.peachpit.com
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Peachpit Press is a division of Pearson Education.
Copyright 2016 by Dale Benfield
Project Editor: Valerie Witte
Production Editor: Danielle Foster
Development and Copy Editor: Linda Laflamme
Proofreader: Patricia Pane
Composition: Danielle Foster
Indexer: Valerie Haynes Perry
Cover Image: Dale Benfield
Cover Design: Mimi Heft
Interior Design: Mimi Heft
Notice of Rights
All rights reserved. No part of this book may be reproduced or transmitted in any form by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of the publisher. For information on getting permission for reprints and excerpts, contact .
Notice of Liability
The information in this book is distributed on an As Is basis, without warranty. While every precaution has been taken in the preparation of the book, neither the author nor Peachpit shall have any liability to any person or entity with respect to any loss, damage, or injury caused or alleged to be caused directly or indirectly by the instructions contained in this book or by the computer software and hardware products described in it.
Trademarks
Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and Peachpit was aware of a trademark claim, the designations appear as requested by the owner of the trademark. All other product names and services identified throughout this book are used in editorial fashion only and for the benefit of such companies with no intention of infringement of the trademark. No such use, or the use of any trade name, is intended to convey endorsement or other affiliation with this book.
ISBN-13: 978-0-134-28966-3
ISBN-10: 0-134-28966-8
9 8 7 6 5 4 3 2 1
Printed and bound in the United States of America
If he had his way, Id never mention publicly how he influenced me.
Tough, Daddy-O, my editor says this is my book, and I can say whatever I want.
I love you, Pops. This ones for you.
A Little Thanks...
Its not often I undertake something as big as a book. I spent every morning for a year developing this book, sometimes questioning why Id taken on such a big project but always sure I wanted to help photographers. I want to thank my friends and family who put up with me during this year of writing. I appreciate your support and encouragement more than you know.
I have to thank Valerie Witte from Peachpit Press, who took a shot on me, believed in me and my content, and held my hand through writing my first book. Im really grateful for this experience, and for having such a kind and knowledgeable teammate.
Lastly, I have to thank my clients, who not only let me use their images, but who believe in Benfield Photography and continue to hire us and share our name with their friends and family.
Id love to dedicate this book to my daughters, Ellie and Cece, who have endured me writing publicly about them all of their lives. They are my biggest fans, add entertainment to my life, and love me more than words. I spend most of my life trying to be the dad and person they think I am.
Lastly, Id also love to dedicate this book to my dad. My dads main objective when I was growing up was not only to make sure I was provided for, but that I also learned independence and the value of hard work. He gave me a job at his photo lab and studio while I was in high school and college, and during my time there I processed thousands of rolls of film and printed more than a hundred thousand prints. Similar to a prep cook chopping onions and peeling potatoes all day, every day, I didnt realize he was grooming me to be my own man with my own unique vision with photography. It was my time working for my father that taught me there is no substitute for hard work and that nothing is more important in business than truly caring for your clients.
Introduction
Ive never thought of myself as a writer. The fact that I have a book is absurd to me. On the other hand, Ive always viewed myself as a teacher. Growing up, I attempted to teach my younger brother the ways of the world, how he should live life, and Spanish. As I transitioned from boy to adolescent to adult, teaching became more and more of a passion of mine. I taught high school journalism and English, and I taught photography in college. It had occurred to me that teaching was my calling for that time in my life, and I loved sharing knowledge with those who needed it. During my teaching years I also concentrated on growing my photography business on the side. When the demand for my photography clients reached the point where I was spreading myself too thin, I left teaching to pursue professional photography, which was a quick success.
I say a quick success, but thats not actually true. Youve probably heard the saying, It took me years to become an overnight success. As soon as I heard that, I said, Thats me! Laying a strong foundation over the course of seven or eight years of running a small side business was, for me, the perfect formula to turn Benfield Photography into the thriving business it is today.
Over the course of those years, I figured out hundreds of little thingsbuilding blocksthat collectively have contributed to the success of Benfield Photography. Ive tried to think of as many as I could and included them in this book.
Again, Ive never thought of myself as a writer, but Ive always wanted to teach. Ive always wanted to share knowledge, and Ive enjoyed giving back to the photography community that has been so helpful to me over the years. I hope that you take these little building blocks and not just read them, but apply them to your business and your photography. May you find success, too!
Downloading Bonus Materials
In addition to the 200 tips in the book, as an added value for you I have provided a few bonus items to help you along the way, including: downloadable actions to use for simple image adjustments, templates for making holiday cards with your images, and backgrounds for album design.
To access and download the bonus content:
Visit peachpit.com/register.
Log in with your Peachpit account, or if you dont have one, create an account.
Register using the books ISBN, 9780134289663. This title will then appear in the Registered Products area of your account, and you can click the Access Bonus Content link to be taken to the page where the PDF is available for easy download.
Download the files when youre ready to work, or log on and start downloading now so you can be ready to go when you need themjust make sure you remember where you put them!
Section I: Photography Tips
One. Camera Settings
When I purchase a new camera and rip open the package, the technical geek inside me wants to learn about every feature by going straight to the manual and diving in. The creative side of me, however, simply wants to dive into capturing amazing images. Sound familiar? This chapter will tell you what you need to know to satisfy both your technical and creative sides: simple explanations of the camera settings and features you need to create stunning images. Whether youre just starting out with your camera, already accomplished, or somewhere in between, youll find tips to help you.