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Lara White - Photography Business Secrets: The Savvy Photographers Guide to Sales, Marketing, and More

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Lara White Photography Business Secrets: The Savvy Photographers Guide to Sales, Marketing, and More
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Give your photography business an edge with these professional insights

There are already more than 150,000 professional photographers in the U.S., according to Department of Labor statistics, and thousands of serious amateurs are continually seeking to become established. Whether yours is a new or long-standing photography business, you have plenty of competition. Lara White has collected the best advice from her popular photography business website, Photomint.com, into this guide for your reference. She covers establishing your brand, defining policies, setting prices, creating a marketing plan, networking, and a great deal more.

  • Photography is a rapidly growing industry, placing both established and beginning photographers in tough competition for business
  • Author Lara White runs a popular website teaching successful business strategies to photographers; this book collects and organizes valuable information to help newcomers get started and existing businesses grow
  • Covers business fundamentals including establishing a brand, defining studio policies, setting pricing, creating a marketing plan, understanding your audience, networking, and effective social media marketing
  • Provides proven tips for building a successful photography business

Photography Business Secrets is packed with advice that can help your photography business succeed and thrive, even in todays economy.

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Photography

Business Secrets

The Savvy Photographers Guide

to Sales, Marketing, and More

Lara White


Photography Business Secrets Published by John Wiley Sons Inc - photo 3

Photography Business Secrets

Published by

John Wiley & Sons, Inc.

10475 Crosspoint Boulevard

Indianapolis, IN 46256

Copyright 2013 by John Wiley & Sons, Inc., Indianapolis, Indiana

Published simultaneously in Canada

ISBN: 978-1-1184-8840-9

Manufactured in the United States of America

10 9 8 7 6 5 4 3 2 1

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional person should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Web site is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Web site may provide or recommendations it may make. Further, readers should be aware that Internet Web sites listed in this work may have changed or disappeared between when this work was written and when it is read.

For general information on our other products and services or to obtain technical support, please contact our Customer Care Department within the U.S. at (877) 762-2974, outside the U.S. at (317) 572-3993 or fax (317) 572-4002.

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

Library of Congress Control Number: 2012956407

Trademarks: Wiley and the Wiley logo are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.

About the Author

Lara White is a wedding photographer educator speaker and author based in - photo 4

Lara White is a wedding photographer, educator, speaker, and author based in the San Francisco Bay Area, where she lives with her family. Prior to her career in photography, Lara spent many years in non-profit executive management, raising millions for literacy programs, victims of domestic violence, and other charitable projects for underserved populations.

She transferred many of the skills and practices that made her successful in the non-profit sector, helping her manage and grow a thriving wedding photography studio with a team of six.

Laras effortlessly evocative wedding photographs have been featured in dozens of top-flight magazines, media, and trade journals Professional Photographer, Rangefinder, Grace Ormond Wedding Style, The Photo Life, This Week in Photo, Digital Photography School, Business Insider, and scores more. But its her business savvy that got her there. And as passionate as she is about photography, shes even more passionate about helping photographers at every stage of the game make it in this demanding business.

Lara White is the founder of PhotoMint, an educational and business development resource for photographers. In just under a year, the PhotoMint community has grown to more than 9,000 readers. Please visit PhotoMint at photomint.com/photography-business-secrets to get your bonus materials that accompany this book.

Credits

Acquisitions Editor

Courtney Allen

Editorial Program Coordinator

Carol Kessel

Project Editor

Jennifer Bowles

Technical Editor

William Beem

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