Giorgia Aiello - Visual Communication: Understanding Images in Media Culture
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Visual Communication: Understanding Images in Media Culture: summary, description and annotation
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In todays digital media environment we are creating and consuming more images than ever before. From the importance of image in politics, to the ubiquity of the selfie across social media platforms, visual communication is increasingly central to our everyday mediated lives.It is more important than ever to examine the social and cultural implications of mediated images - but how can we really interrogate the work that images do? Visual Communication: Understanding Images in Media Culture provides a theoretical and empirical toolkit to do just that. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying a diverse range of methods to your own work. The book: Illustrates multiple perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis. Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption. Brings theory to life with a host of original case studies, from celebrity videos on YouTube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images. Shows you how to combine approaches and methods to best suit your own research questions and projects. An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.
Giorgia Aiello: author's other books
Who wrote Visual Communication: Understanding Images in Media Culture? Find out the surname, the name of the author of the book and a list of all author's works by series.
Giorgia Aiello
Lisa B. Y. Calvente (editor)
Nicole M. Fox
Sharrona Pearl
Emmanuel Alloa
Gunther Kress
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Visual Communication
This smart and engaging book introduces readers to some of the most pressing debates in visual communications studies. Effective in making often-opaque theories accessible, Aiello and Parry situate these debates in relation to a diverse toolkit of current research methods. Eighteen thickly-contextualized case studies skilfully illustrate the various steps students need to design their own projects.
Wendy Kozol, Oberlin College
How can we understand images in media culture? Writing with clarity, insight and flair, Aiello and Parry show us that while there is no simple answer, there are many good analytical paths to pursue, demonstrating their value across no less than eighteen case studies from political memes to photojournalism to Hollywood movie trailers and commercial imagery. Focusing on how visual communication is entangled with identities, politics and commodities, this book is not only an exemplary introduction to visual communication research: it is a significant and timely guide to the powers and properties of contemporary images.
Paul Frosh, Hebrew University of Jerusalem
Organised around the themes of identities, politics and commodification, this book offers multiple conceptual insights into how images are created, circulated, seen, sold, modified and destroyed. Its themes and arguments are grounded in a series of detailed and clearly written examples, which also explore the methodological implications of approaching images as forms of visual communication. All this adds up to a must-read for anyone interested in contemporary visual culture.
Gillian Rose, University of Oxford
Visual Communication
Understanding Images in Media Culture
- Giorgia Aiello
- Katy Parry
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- London
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Giorgia Aiello and Katy Parry 2020
First published 2020
Apart from any fair dealing for the purposes of research or private study, or criticism or review, as permitted under the Copyright, Designs and Patents Act, 1988, this publication may be reproduced, stored or transmitted in any form, or by any means, only with the prior permission in writing of the publishers, or in the case of reprographic reproduction, in accordance with the terms of licences issued by the Copyright Licensing Agency. Enquiries concerning reproduction outside those terms should be sent to the publishers.
Library of Congress Control Number: 2019940965
British Library Cataloguing in Publication data
A catalogue record for this book is available from the British Library
ISBN 978-1-4129-6223-0
ISBN 978-1-4129-6224-7 (pbk)
Editor: Michael Ainsley
Editorial assistant: Amber Turner-Flanders
Production editor: Imogen Roome
Copyeditor: Diana Chambers
Proofreader: Joanna North
Marketing manager: Lucia Sweet
Cover design: Francis Kenney
Typeset by: C&M Digitals (P) Ltd, Chennai, India
Printed in the UK
At SAGE we take sustainability seriously. Most of our products are printed in the UK using responsibly sourced papers and boards. When we print overseas we ensure sustainable papers are used as measured by the PREPS grading system. We undertake an annual audit to monitor our sustainability.
About the Authors
Giorgia Aiellois an Associate Professor in Media and Communication at the University of Leeds. Her research focuses on the politics and potentials of visual, multimodal and material communication. Giorgia is interested in how aesthetics shape and are shaped by political, economic and cultural agendas. Her work aims to uncover how identities are formed, how both difference and diversity are negotiated, and how inequalities are maintained or overcome through media and communication. She is a co-editor of Communicating the City: Meanings, Practices, Interactions (Peter Lang, 2017), with Matteo Tarantino and Kate Oakley, and the author of many journal articles, book chapters and short publications about branding, photography, data visualization, political imagery and cities.Katy Parryis an Associate Professor in Media and Communication at the University of Leeds. Her work focuses on visual politics and activism, images of war and representations of contemporary soldiering. She is a co-author of Political Culture and Media Genre: Beyond the News (Palgrave Macmillan, 2012) with Kay Richardson and John Corner, and a co-editor of Can the Media Serve Democracy? Essays in Honour of Jay G. Blumler (Palgrave Macmillan, 2015), with Stephen Coleman and Giles Moss. Her current research interests include the visual expressions of political solidarity shared in response to the murder of Jo Cox MP during the Brexit referendum campaign, and the representational politics of the war veteran in contemporary media.Acknowledgements
Like many academic book projects, this one has had a long gestation period. We are very grateful to Mila Steele who first commissioned the book for SAGE, and we are indebted to the editorial SAGE team, particularly Michael Ainsley and John Nightingale, for their patience and support throughout. We also thank the anonymous reviewers who provided very helpful advice on key draft chapters.
We are lucky to be surrounded with supportive colleagues in the School of Media and Communication at the University of Leeds, and have also benefited from insightful discussions with friends and colleagues from all over the world at various conferences and research events. There are too many to name here, but we would like to specifically acknowledge those who have supported and advised us as mentors over the last several years: Stephen Coleman, John Corner, Myria Georgiou, David Hesmondhalgh, Helen Kennedy, Nancy Thumim, Crispin Thurlow and Katrin Voltmer.
We are very grateful to the COMM2125 Visual Communication student classes of 201617 and 201718 at the University of Leeds who participated in our surveys and focus groups for the case studies in . We thank those who have granted us permission to reprint images, including Peter DiCampo for Everyday Africa, Getty Images, Reuters, Shutterstock and Jeanette Martin.
We would also like to acknowledge our own writing partnership, sustained with laughter, hugs, Marmite toast and Italian coffee. This is a co-authored book that brings together our shared fascination with all things visual, but inevitably we have taken the lead on writing chapters that chimed with our strengths and research interests: for Giorgia, this was .
Finally, we thank our families and partners, mainly for being there for us and for talking about subjects unrelated to visual communication when needed. Giorgia is thankful to her mother, Chiara, and her late father, Enzo, for their unconditional love and encouragement throughout her studies and career, even though both took her far away from home. She would like to extend a special thanks to her partner Chris Anderson, who read and commented on several draft chapters, was a great sport about the many evenings and weekends that were spent working on this book, and was and continues to be just generally brilliant. Katy thanks the marvellous Parry clan Mum (Jane) and Dad (Chris), Dave, Liza, Muka, Ria, Melissa, Joe, Ben, Wilco and Edwin for enduring her ardent views, usually expressed with the help of (too much) wine. She especially thanks her partner Paul for reading draft chapters, but really for everything, and Frank for the all-important dog walks. She feels very lucky to be part of such a loving, creative, anarchic family.
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