Craig Martelle - Become a Successful Indie Author: Work Toward Your Writing Dream
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This is a motivational guide based on my two and a half million published words (mostly with Amazon) to help you see past the hurdles that are keeping you from climbing the mountain of success. Nothing is overwhelming once its been explained. If you are smart enough to write a book, you are smart enough to do everything else needed to make your indie author business a success.
Craig, thanks to the book, I went from kicking around vague concepts for my first series to knowing exactly how to proceed with it, and because of that I know itll be far more successful than it would have been if I hadnt read this.
This was insightful and motivating, Im inspired and wiser for it. Thank you, Craig.
Over the years, Ive read many How To Books, Self Help Biographies, and Industry Books. Become a Successful Indie Author is one of the best. It reads like a novel, teaches specifics like a field manual, and shines light on pathways through the dark jungle of self-publishing.
Clocking in at nearly 50,000 words, this guide has something for every budding author as well as those who have already published, but for whom success remains elusive. In this business there is only one hard and fast rule - you must find readers willing to pay for your stories. It starts with the first sentence. You have to write a gripping story that people want to read, wrap a cover around the book, and then do the marketing. Theres no doubt that you can do it. Let me show you how.
Craig Martelle: author's other books
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By Craig Martelle
Copyright 2018 Craig Martelle
All rights reserved.
Editing services provided by Mia Darien miadarien.com
Cover by James Osiris Baldwin - http://jamesosiris.com/
Formatting (both eBook and paperback) by James Osiris Baldwin
Illustrations done in Canva.
This is a book on writing books. If that wasn't your desire in buying this eBook, then please return it within seven days for a full refund from Amazon.
1. Writing your book aka, telling the story
- Great first line, first paragraph, first page
- Testing a Minimum Viable Product
- Preparing to Write
- Writing the Story
- Getting Feedback
- Discipline
- Finish It
- Detail tracking (story dictionary)
2. Creating your Brand (your persona)
- What is your brand?
- Building Your Email List
- Newsletter
- Other ways to have people follow you
- Selling Books at a Convention
- Pen Name
3. The business-side of being an author
- Defining Success
- Where does the data come from?
- Expenses and Revenue
- Organizing your business so you have a place to put that revenue and deduct those expenses
- Tracking Data
- Organizing your business is about managing risk
- SWOT Analysis of Your Business
- Sphere of Control - Sphere of Influence
- Representative Business Structure by Joe Solari
- Managing Your Taxes
- Taxes
- Copyright & Keeping Your Books Safe
4. Publishing on Amazon
- Launch Checklist
- Cover Art
- Title
- Keywords
- Blurb
- Categories
- Age & Grade
- Digital Rights Management
- Upload your eBook
- Other Upload Issues
- Launch Pricing
- Resources for going wide (on all platforms, versus Amazon exclusive)
- Release Schedule
- Serials and an 18-Day Release Schedule
5. Building a following
- Biggest Bang for the Buck
- Snippets, Blogs, and Social Media Oh my!
- How do you build a following?
- Newsletter Cross Promotion
- New Release Notification
- Getting Feedback
- Trolls
6. Writing the next book
- Keeping Your Goals Alive
- Writing a new story (the power of a backlist)
- Improving Your Word Count
- Social Proof
- Staying Motivated (without Alienating your family)
- Hitting the Wall
- The Value of Time
7. Marketing
- Return on Investment
- Margin
- Amazon Ads
- Facebook Ads
- BookBub Ads
8. Random Stuff, Other Words and Definitions
- Author Rank
- Collaborating
- Bestseller Lists
- Conventions & Professional Organizations
- Random Rants
Bibliography
Appendix A Acronyms Used in this Book
Appendix B Synonyms for Said, Yell, & Move
Appendix C Notes on Conference Planning
Author Notes
A long time ago, I was a computer programmer. In the late 90s there were a set of books (I want) to say were called 1001 Tips for .
I loved these books! Why? Because they were laid out in such a way that I could quickly find out if my questions were answered inside the books themselves. Mind you, this was before the internet when you could just Google an answer.
The books, unfortunately, didnt make it much longer once the Internet became common place and I really regret that.
Not that I regret not having a huge book of paper, but rather I regret losing them because the layout was so important to my early work success and I can point to those books, those questions, and the answers.
Did I have a printing problem? Go to chapter 10 on Printing. A GUI question? That was chapter 3 and so on.
It didnt matter that ten minutes before, I didnt know how to handle the printing problem. What mattered was I knew how to find out the answer and how to get the answer fast.
All of the information inside of the book can be found out there somewhere. However, it is Craigs experience in bringing together the right information, organized in the right way, with personal clarity and examples from his experience that makes this book worth picking up.
Whether you are a new Indie Publisher or have published a few books, there is good information inside these pages.
Items we all forget, from time to time.
Mistakes made you will want to skip, so learn from those of us who have made them in the first place.
Ive been blessed to have benefited from Craigs business acumen (which he spent decades learning) inside my company LMBPN Publishing for free.
(Because I can be a cheap bastard like that. All I owe him is a beer, and since we see each other so infrequently, he rarely remembers and even if he does, a few beers is WAY cheaper than his consulting rate so I come out ahead anyway.)
Take a few minutes to review the questions he answers in the front of this book. See if any of them look like a question you already have, or believe you might want to know. If you, like me, appreciate someone collating the knowledge and save you time and energy looking it up then next time you see him, buy him a beer for me, would you?
It will take another beer off the tab I owe him.
Ad Aeternitatem,
Michael Anderle
Step 1: Imagine a Venn diagram, with two circles. One circle is the things that people like to read. The other circle is the things you like to write. Where they overlap? Write that.
Step 2: When picking your genre, be prepared to write at LEAST six books in that specific sub-genre before moving on. If you move on that early, move to a closely related genre. For example, writing six space opera books and moving to military SF is fine. Moving from SO to epic fantasy is likely going to damage your brand and slow your growth. There are tons of exceptions to this, authors who have crossed genres and killed it anyway. They did that in spite of the cross-genre work. You maximize your success by building a brand within a single type of book. Expand later, after you have a dozen or more books out.
Step 3: Write a great story that people want to read. To do this, you need a deep understanding of plot structureor you need to get very lucky. Study structure and form. Understand the Hero's Journey. Read McKee and "Save the Cat" and Libbie Hawker and every other major type of plotting and structure tool. Study them, especially the renowned ones that have stood the test of time. YES, even if you are a "pantser." In fact, it's even MORE crucial that pantsers grok plot and structure, since they're flying by the seat of their pants and need an intuitive understanding of those things.
Step 4: Get a great, GENRE-SPECIFIC cover for the book. The primary thing every cover must do is tell any prospective reader precisely what sort of book this is. Ideally, it should look a lot like bestselling books in your sub-sub-sub-genre. You want a cover that tells the readers immediately what they are getting, with no questions or doubts.
Step 5: Publish. Then market. Your job as publisher is to first put out a top quality product: well-edited, however you make that happen, with a great cover and good blurb. Then it's to get eyes on that product. That's all the book is, once you upload it. It is a product that you must show to potential consumers to get them to buy it. Facebook ads, AMS ads, Twitter ads, Adsense, and anything else you can think of. Drive readers to that book page in enough numbers, with good enough targeting, and you will move copies.
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