Lynda Resnick - Rubies in the Orchard: How to Uncover the Hidden Gems in Your Business

Further acclaim for
Rubies in the Orchard

(Starred Review)

In a forest of dry marketing books, [Lynda] Resnick's animated debut stands out as its own hidden gem, filled with juicy real-life tales of marketing The author charms with her winning wit and a self-deprecating tone as she distills the secrets of her extraordinary career A must-read for anyone who aspires to Resnick's level of promotional genius, success, or commitment to environmental sustainability.

Publishers Weekly

Lynda Resnick is one of the great marketers of our timewho else, after all, could have rebranded and relaunched a food as troublesome as the pomegranate, a fruit formerly more trouble to eat than it was worth? Whether you're in the business of selling products or ideas, Rubies in the Orchard is full of indispensable advice. Even better, it manages to delight even as it instructs.

MICHAEL POLLAN, author of
The Omnivore's Dilemma and In Defense of Food

There are pearls of wisdom in Rubies in the Orchardwisdom that marketing genius Lynda Resnick has gained through long experience, hard work, and dealing with many challenges on the road to her outstanding success. In sharing her personal life story she gives us very useful tips about discovering real value in the world around us and making best use of it. An inspiring book and a good read!

DR. ANDREW WEIL, MD, author of
Healthy Aging and 8 Weeks to Optimum Health

An inspiring story and an enthralling treatise by one of America's most imaginative and energetic entrepreneurs Lynda Resnick, the POM Queen, shows each of us that it's possible to do well by doing good.

ROBERT F. KENNEDY JR., award-winning author
and president of Waterkeeper Alliance

Lynda Resnick understands popular culture, she reads it brilliantly and places her products in a context that uses popular energy to advance them.

DAVID GEFFEN, founder, Asylum and Geffen Records;
co-founder, DreamWorks SKG

Part marketing master class, part can't-put-it-down biography, Rubies in the Orchard is as refreshing as a cold bottle of FIJI Water on a hot day and as fortifying as a glass of POM juice. Read this witty and wise book to learn how to sell your brand but, whatever you do, read it. It sparkles as brightly as the gem in its title.

ARIANNA HUFFINGTON, editor in chief, The Huffington Post

Exactly the spirit we need to deal with the gloom and doom of Wall Street. I read it cover to cover without stopping. I felt emboldened.

FRANK GEHRY, architect

Rubies in the Orchard is the can't-put-it-down, remember-every-word, must-read book of our era! Read it, enjoy it and tell your friends everywhere to do the same!

KEVIN KLOSE, president, NPR

Irving Berlin said of Fred Astaire that he was the purest talent with whom he had ever worked. As to marketing and original creation, Lynda Resnick is the purest talent and her writing, irresistible.

DAVID G. BRADLEY, chairman, Atlantic Media Group

Lynda Resnick is one of America's great brand builders. Rubies in the Orchard is a strategic marketing primer wrapped in a witty narrative that celebrates the seller's honesty and the consumer's sense of value.

MICHAEL MILKEN, chairman, Milken Institute

If pomegranates are the rubies in the orchard, then this book is the diamond on the bookshelf. This book sparkles with Lynda Resnick's expertise in marketing and is flawless, a perfect gem on how to see the best in what is sometimes a rough stone.

RITA WILSON, actor, producer

Rubies in the Orchard talks about real experiences with products that are good for people, marketed in a conscientious way. Real-life stuff, involving balancing business and social concerns.

CRAIG NEWMARK, founder and CEO, Craigslist

Lynda Resnick has done Adam Smith one better: she has given the business world a much-needed face-lift and a sense of humor. Rubies in the Orchard is a twenty-first-century Wealth of Nations for every man and every woman who has ever dreamed of starting a business and marketing it effectively. Above all else, it is a charming memoir of one of the truly brilliant entrepreneurs of our time.

DR. HENRY LOUIS GATES, JR.,
Alphonse Fletcher University Professor, Harvard University

Lynda Resnick is a genius at marketing. In this wonderful new book, she reveals her potent secret: meeting the most powerful yet unmet human needs for integrity, quality, and sustainability as well as for love and community Rubies in the Orchard is the new bible of marketing.

DR. DEAN ORNISH, founder and president,
Preventive Medicine Research Institute

A must-read for anyone interested in selling or marketing. Lynda Resnick is a master marketer, and we can all learn from her.

LEONARD LAUDER, chairman of the board,
The Este Lauder Companies

A candid and sharp analysis of today's world of product marketing. Lynda Resnick has generously offered the truth behind her success, which is a refreshing combination of authenticity, value, and transparency in marketing.

ALICE WATERS, bestselling author,
founder, and co-owner, Chez Panisse

Everybody playing and toiling and wanting to achieve success with a brand in our difficult economy should read this book to understand right from wrong, good from bad, quality from junk.

MICHAEL EISNER, founder, Tornante Company, and former chairman
and CEO, The Walt Disney Company

Lynda Resnick humbly resists being called a marketing genius. Read her book at the risk of becoming one yourself.

NORMAN LEAR, award-winning television and film writer, director, and producer

This illuminating, captivating, and sassy book has it allmarketing savvy, life values, and a clear path to success no matter what your goal.

BARBARA GOLDSMITH, bestselling author and historian

Lynda Resnick is one dynamic, persuasive gal. She can talk anybody into anything, including getting me to write a blurb for this book. Now that's persuasive.

LARRY DAVID, star of HBO's Curb Your Enthusiasm

Lynda Resnick is a force of nature and a force for good. She is also a brilliant marketer. Rubies in the Orchard reveals the secret of her success effective marketing is not about fooling people but respecting them.

MICHAEL SANDEL, professor of government, Harvard University, and
author of Public Philosophy: Essays on Morality in Politics

With insight, elegance, and simplicity [Lynda Resnick] has become an icon in the world of marketing. We should be so lucky that a little of her magic might rub off on us all!

STEPHEN McPHERSON, president of ABC Entertainment

Lynda Resnick is to branding what Warren Buffett is to investing: a master of honesty, common sense, and belief that one can do well while doing good.

GLORIA STEINEM, bestselling author, feminist activist, and co-founder, Ms. and New York magazines

A fascinating and instructive guide into the world of a marketing genius, told with a beguiling frankness and good humor.

MICHAEL YORK, actor and author

The single best piece of writing I have read in years by an active and successful CEO. Stop everything you're doing right now and take a swig of this honest and useful book.