Mr Richard Roberts - Marketing strategies that deliver amazing results : how to sell more by doing less

Me ss a g e F r om R i c h a r d R ob er t s C E O O f D ar k a m M a r ket i ng Services

F ir s t o f f , I w o u l d like t o t h a n k y o u f o r d o w n lo a d i n g my book a n d I i n s t a n t l y u r g e y o u t o p ay a tt e n t io n a n d f o c u s i n o n the i n f or ma t i o n a n d v a l u e y o u r e a b o u t t o receive . I f y o u r e i n t h e p ro c e s s o f g e t t i n g t o k n o w h o w t h e und e rl y i n g p r i nc i p l es o f i n t e rn e t m a r k e t i n g w or k , t h i s book w i l l o p en y o u r e y es i n t e r ms o f t h e t h i n g s y o u r e a ll y s h o u l d f o cu s y o u r ef f o r t s o n a n d p r i o ri t i z e.

M y b ac k g ro un d i n r e l a t i o n t o m a r k e t i n g s t r e t ch es b ack n e a rl y y e a r s . I s t a r t ed o u t as a d o o r -to-door s a l esma n , s e l l i n g a c a b l e s e r v i c e i n t h e N ew Y o r k a r ea t h at w as i n d ir ect c o m p e t i t i o n w i t h one of the largest cable service provider and I then moved on to other marketing ventures . Fa s t- f o r w a r d a f ew y e a r s l a t e r . I t r a n s i t io ned i n t o t h e o n l i n e ma r k e t i n g s p ace a n d w as l uc k y e n o u g h t o g et i n e a r l y a n d s ee f ir s t h a n d h o w my e x p e r i e nc es as a s a l e s man w o u l d t r a n s l a t e o n l i n e.

L i tt l e d i d I k n o w , t h e s ame p r i n c i p l es t h at I h ad t o learn o n my o w n a f t er y e a r s o f s a l es e x p e r i e nc e d i d ac t u a ll y p ro v e b e n e f i c i al o n li n e , e x c e p t I f e l t l i k e I w as g i v en a lo t m or e roo m f o r e r r o r as w e l l as t h e a b i li t y t o s ee n e a r - i n s t a n t r e s u l t s . T h e r e a li t y o f o n li n e ma r k e t i n g i s t h at p ro s p ec t s i n g e n e r al d o n t r e s p o n d t h at d i ff e r e n t l y t o h o w t h ey u s ed to years a g o , h o w e v e r , t h e w ay i n w h i c h y o u ef f ec t i v e l y ma r k et a n d b r i n g v a l u e t o t h e f or e f r o n t i s an e v e r -ch a n g i n g p ro c e ss .

I v e li t e r a l l y s p e n t years o f my li f e r e a d i n g , s t ud y i n g , a n d s l a v i n g a w ay t o l e a r n h o w ef fi c i e n t ma r k e t i n g s t r a t e g i es a r e e x ec u t e d , a n d t h e r e s u l t s I k e e p s e e i n g t o t h i s d ay a r e ph e n o men a l . I r e a d e v e r y b o o k t h at s e e med a pp e a li n g , s p e n t t i me l e a r n i n g f ro m t h e m o s t s ucc e ss fu l ma r k e t e r s f ir s t h a n d, a n d e v e r y li tt l e tw e a k / t ac t i c y o u c an n ame i n r e l a t i o n t o I n t e rn et ma r k e t i n g; I v e p ro b a b l y d o n e tw i c e.

M y e x p e r i e nc e l ed me t o f or m a t e a m o f p e o p l e t h at I k n o w a r e g o - g e t t e r s b y n a t u r e a n d a r e e x p e r t s at t h e i r r e s p ec t i v e f i e l d s . As a t e a m, w e h a v e w e l l o v er y e a r s o f i nd i vi du al e x p e r i e nc e i n t h e o n l i n e m a r k e t i n g s p ace a n d a l l o f o u r t e a m me m b e r s e x c el at t h e i r r e s p ec t i v e a r e a s o f e x p e r t i s e.

Why You S hou l d Pa y Att e n t i on

T h e ma i n r e a s o n i s b eca u s e y o u c an li t e r a ll y cu t y e a r s o f f y o u r r e g u l ar l e a r n i n g c u r v e b y f o cu s i n g i n o n t h e m a r k e t i n g ch a nn e l s t h at w e r e p ro v en as ef f ec t i v e i n d i ff e r e n t ma r k e t s f o r u s a n d h u nd r e d s o f c li e n t s o f o u r s a l l o f w h i c h a r e f ool p r o o f t o g r a s p a n d t h e i r r e s p ec t i v e b e n ef i t s y o u l l f i n d o u t l i n ed i n t h i s g u i d e.

T he D ar k a m M a r ket i ng T e a m/ C omp a ny C u l t u r e

T h e ma i n t h i n g t o em ph a s i z e i s t h at w e r e a v e r y e x p e r i e nc ed t e a m o f ma r k e ti n g c o n s u l t a n t s w h o c a r e f u l l y d e v i s e ef fi c i e n t s t r at e g i es f o r n ew a n d e s t a b li s h ed bu s i n e ss e s . O u r ma i n g o al i s t o e n s u r e o u r c li e n t s s ee t h e i r d e s ir ed r e s u l t s met w h il e p ro vi d i n g t h e p l a t f or m f o r l o n g t e r m, e x p o n e n t i al gr o wt h .