Cheryl Kimball - Start Your Own Self Publishing Business: Your Step-By-Step Guide to Success

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Table of Contents

Additional titles inEntrepreneursStartup Series

Start Your Own

Arts and Crafts Business
Automobile Detailing Business
Bar and Club
Bed and Breakfast
Blogging Business
Business on eBay
Car Wash
Child-Care Service
Cleaning Service
Clothing Store and More
Coaching Business
Coin-Operated Laundry
Construction and Contracting Business
Consulting Business
Day Spa and More
e-Business
Event Planning Business
Executive Recruiting Business
Fashion Accessories Business
Florist Shop and Other Floral Businesses
Food Truck Business
Freelance Writing Business and More
Freight Brokerage Business
Gift Basket Service
Grant-Writing Business
Graphic Design Business
Green Business
Hair Salon and Day Spa
Home Inspection Service
Import/Export Business
Information Marketing Business
Kid-Focused Business
Lawn Care or Landscaping Business
Mail Order Business
Medical Claims Billing Service
Net Services Business
Online Education Business
Personal Concierge Service
Personal Training Business
Pet Business and More
Pet-Sitting Business and More
Photography Business
Public Relations Business
Restaurant and More
Retail Business and More
Self-Publishing Business
Seminar Production Business
Senior Services Business
Travel Business and More
Tutoring and Test Prep Business
Vending Business
Wedding Consultant Business
Wholesale Distribution Business

Preface

Youve chosen this book for a very special reason: Youre planning on starting your own business as a self-publisher. Youll be treading ground that most people fantasize about but never actually do. You will be writing your own book and then seeing it through production and promotion to success on bookstore shelves.

Youre stepping into exhilaratingand frighteningterritory. Owning your own business of any kind means youre the boss; you make the rules and lay down the law. It also means you cannot let somebody else worry about making enough to cover expenses, and you cant pass that intimidating distributor or pesky printer on to a higher authority. You are the higher authority. Add to all these normal new-business anxieties the very natural fear of putting your writing projectyour creative heart and soulout in public where you risk failure and rejection. These are all valid concerns. But concern is not the same as cant, so dont worry. Instead, keep reading.

Youre probably contemplating becoming a self-publisher for one or more of the following reasons:

Youve been an author for years and have collected enough rejection slips from conventional publishers to pave the Florida Turnpike.

Youve written books that have been produced by conventional publishers, but now you want to take creative, editorial, and financial control of your own work.

You want to establish yourself as an authority in your fieldbe it medicine, law, golf, culinary arts, or whateverand you believe your own book on the subject will be a smart promotional tool. Maybe you even have your own successful practice, so you already know how to run a business.

You have a message thats important and can help people, and you believe your own book on the subject will be an effective tool for getting the word out.

You believe the self-publishing industry is booming, and youre eager to share in the excitement and willing to take a chance on success.

Which did you choose? It doesnt matter, because there is no wrong answer. Any of these responses is entirely correct so long as you realize they all involve a lot of learning and a lot of hard work. They can also involve a heck of a lot of fun, as well as a tremendous amount of personal and professional satisfaction.

Our goal in this book is to tell you everything you need to know to:

Decide whether self-publishing is the right business for you

Get your book written and your business started

Successfully promote your book

We have interviewed many people out there on the front lines of the industryall around the countryto learn the nitty-gritty, hands-on tasks, tips, and tricks to successful self-publishing. Weve set aside places for them to tell their own stories and give their own hard-won advicea sort of virtual round-table discussion group with you placed right in the thick of things. (For a listing of these successful business owners, see Appendix C at the back of this book.) Weve broken our chapters into manageable sections on every aspect of startup, production, and promotion. And weve left some space for your creativity to soar.

Weve packed our pages with helpful tips so that you can get up and running as quickly as possible, complete with contacts and sources in the Appendix to jump-start your research. So pour a giant mug of coffee, take a deep breath, turn down the phones, turn off the TV, set your brain to learning mode, and lets go!

Acknowledgments

To Jeretime to write a book!

My great appreciation goes to Rich Mintzer, freelance colleague who provides moral support and a helping hand when I need one, including with the interviews in this book, and Karen Billipp, Eliot House Productions, with whom it is always a pleasure to do a book project.

The Write Stuff

Self-publishing is a hot industry today and growing hotter all the time. New self-publishers as well as new services for self-publishers and authors are springing up all over the country. Writing stars like Stephen King to publishing powerhouses like Random House are rushing to join the new generation of self-publishers.

Despite the proliferation of movies, TV programs, and videos with which we find ourselves surrounded, Americans read booksa lot of books. According to a report from the National Endowment for the Arts (NEA), adult reading of literature (defined as novels, short stories, plays, and poetry) increased 7 percent from their previous study, the first time the reading rate has risen in the 25 years that the study has been conducted. Book consumers eagerly gobble up everything from nonfiction recipes for improving health, wealth, and spirituality to sci-fi. We are a nation hungry for information, says Marilyn Ross, an early proponent of self-publishing and co-founder of SPAN, the Small Publishers Association of North America. People have more leisure time with which they may choose to entertain, educate, or motivate themselves, explains Terry Nathan, executive director of Independent Book Publishers Association (IBPA). Also, people have developed niche interest areas and want to read all they can on a specific area. Schools have been stressing reading for some time now, not to mention the variety of products available for any age group to read and/or listen to.

An R.R. Bowker report on the state of publishing in 2010, however, shows a dramatically changing complexion of the book-buying marketone that could spell even greater demand for self-published work. With a decrease in brick-and-mortar bookstores comes an increase in online book salesa self-publisher with a print-on-demand or electronic book sold from an internet storefront is a significant part of the bookselling game in todays world.

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