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Cheryl Kimball - Design and Launch an Online Gift Business in a Week

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Book:
Design and Launch an Online Gift Business in a Week
Author:
Cheryl Kimball
Publisher:
Entrepreneur Press
Genre:
Books / Home and family
Year:
2009
Rating:
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Are you creative? Interested in taking your favorite hobby or inventive attitude to a new, more profitable level? Would you like to work from the comfort home, making money around the clock? Thanks to todays turnkey technology, in just a few clicks and a few days you can build a virtual gift store selling your favorite items to millions! Choose from todays hottest online gift businesses, including food, pets, hobbies, home goods, and holiday items, or debut and sell your signature goodies. In just one week, break into the billion-dollar gift industry, create a fully-functioning website, tap into millions of eager online shoppers, and more! Design an attractive, multi-functional website using inexpensive, turnkey solutions that require no programming knowledge Tap into the newest gift trends, and choose your specialty and services Use easy, automated solutions that work 24/7 to accept orders and handle payments Skillfully manage inventory, order fulfillment, customer service, and all other operations Create repeat shoppers with online deals and promotions Drive traffic using search engine optimization, social marketing, and other online marketing techniques

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Table of Contents

Other Titles in the Click Start Series

Design and Launch an Online Boutique Business in a Week

Design and Launch an Online E-Commerce Business in a Week

Design and Launch an Online Networking Business in a Week

Design and Launch an Online Travel Business in a Week

Design and Launch an Online Web Design Business in a Week

Preface

The internet, the proliferation of online selling, and the willingness of consumers to buy online has changed the small business world as we have known it. Almost anyone can be a part of this exciting business approachand that includes you. If you have been thinking about having your own business, an online gift business might be just the thing.

The gift business combines fun and business. You can spin off a hobby you love. Or you can come up with something completely different that you think you might like to explore.

After you figure out what kind of gift business you are going to head into, you need to start the hard and important work of figuring out where you are going to find your potential customers. Everything else is important, but this will be the most important work of all. Just as you concentrate on your location and then drive traffic to your brick-and-mortar store, so, too, you do the same with your internet business.

Starting a business of any kind these days is almost synonymous with having an online business. You need to have an online presence no matter what you are selling. This book will help you build this presence both quickly and effectively.

Chapter 1

Before Day 1: Your Gift BusinessThe Big Picture

Although online selling is different in many ways from brick-and-mortar selling, starting a business is starting a business no matter what the ultimate sales outlet. So the first thing you need to do before making any specific business decisions is look at the big picture of owning and running a business. This is the general thinking and researching that any business owner must do before taking the plunge. Theres no point in even getting to the specifics if you dont consider the big picture first.

Business Ownership

Business ownership is not for everyone. If you lose sleep at night over the smallest of things, you probably arent a candidate for owning your own business. It can drown you even when things are working out just fine. Some other characteristics of successful business ownership include

the ability to delegate. Good business owners know that they cant do everything themselves. They also tend to be a tad controlling and want everything done their way, which makes it hard to delegate. Learn how to be a person who lets people do your thing, their way. As long as the end result is what you want, what does it matter how it got there?

organizational skills. Being disorganized can be the fastest route to disaster. Keep things in order and create a system where you can find things. Keep up with bookkeeping and accounting so that you can make financial decisions at any given moment. Good organization allows you to maintain a high level of inventory control, which is only good for the bottom line.

people skills. Business owners need many layers of people skills. Needless to say, if you have employees, your people skills need to be topnotch or you need to hire someone whose ability to manage employees is above average. But beyond employees, you need to deal with customers, suppliers, shippers, landlordsall people! Learn how to be diplomatic while getting what you want. Also learn to view the other perspective so you can always understand what the real issue is and have a jump on solving it.

CLICKTIP

If you do not have a relatively up-to-date desktop computer, you should plan to get one that you dedicate to your online gift business. It should have as much long-term memory as you can afford. Get one with a large-screen monitor and an ergnomic keyboard. Likewise, trick out your office with an ergonomic desktop and chair, and great lighting. Have plenty of open desk space to spread out on to do comparison research. You will spend a lot of time at this computer, so make your work space extremely comfortable!

Business Planning

Every business needs a plan. Once you decide you want to go into business for yourself, be prepared to put together a plan that outlines almost every detail of your business. Include startup information, personal information about what makes you a good person for this kind of business, financial information including projections about the future income of the business, as well as procedural details. Also look at where your business will be in one, two, three, five, and ten years, letting anyone reading it (including yourself!) realize that you are in control of all aspects of your business.

Creating a Business Plan

You may think that since you plan to start a relatively low-key online business you dont need to take the time and effort required to create a business plan. And you would be wrong. A business plan provides you with many advantages:

It is a great way to think through the details of your business.

It is almost a must if you plan to get any outside funding, now or in the future.

It provides a road map for your business that you can look back on when you feel things are getting a little lost.

It is a great guide for expanding your business down the road.

Books and websites with sample business plans abound, and you should look at a few before you dig into your own. Dont be intimidated, and think you cant pull this together. If you arent a writer, find a friend or freelance writer who can help you. If you arent good at math, look for an accountant who will help you pull together the appropriate financials. It is definitely worth it.

Besides books and websites with general information, there are also many business plan templates available to make it easy to plug in your information. The templates will guide you to cover the areas that are expected in a business plan. Also, look to resources like the Small Business Administration and the retired executive program, SCORE. They have lots of useful information on this important part of your businesss development.

Whatever route you take, consider the business plan your key to understanding every nook and cranny of your business. The following outlines the main topics your business plan should cover. Also take a look at the Business Plan Checklist on page 17.

An Overview

A business plan should start with a general overview of the business you plan to start. Talk about the online gift business you envision and why you chose this business type. Talk about the niche you plan to fill. The overview should provide enough information for the rest of the business plan to make sense.

Business Logistics

So your main logistical decision is that you are opening an online gift business. Is this an offshoot of a brick-and-mortar storefront? Or strictly online? Outline this information and comment on your choices in this section. Explain your decisions and why you think this is going to work based on what you know about the gift business climate.

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