Bu Zhong - Social Media Communication: Trends and Theories
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Examines the social media mechanism and how it is transforming communication in an increasingly networked society
Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology.
Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook:
- Helps readers make the best use of social media tools in communication and business practices
- Introduces more than a dozen theories in the areas of communication, psychology, and sociology to highlight the theoretical frameworks researchers use in social media studies
- Identifies a variety of trends involving social media usage, including the app economy and patient care
- Addresses the relation between social media and important contemporary topics such as cultural diversity, privacy, and social change
- Presents 14 imperative social media topics, each with the power to change the ways you see and use social media
Social Media Communication: Trends and Theories is the perfect textbook for undergraduate and graduate courses in communication, business, journalism, business, and information science and technology. It is also an invaluable resource for researchers, educators, journalists, entrepreneurs, and professionals working in media management, advertising, public relations, and business marketing.
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- A
- addiction
- adherence
- adolescents
- ads
- adulthood
- adults
- affordances
- agenda-setting
- algorithms
- app economy
- Arab spring
- artificial intelligence
- Asia
- Asians
- authoritarian
- automation
- B
- Black Lives Matter movements
- blog
- bloggers
- brains
- branding
- brands
- Brexit
- broadband
- BuzzFeed
- C
- campaigning
- campaigns
- cancer
- capitalism
- China
- Chinese
- CNBC
- CNN
- cocaine
- cognitive dissonance
- cognitive theory
- collaboration
- collectivism
- collectivist
- communication technology
- Computer-mediated communication (CMC)
- Confucianism
- consumers
- Croatia
- crohns disease
- crowdfunding
- crowd-sourcing
- cultivation theory
- cultural differences
- cyberbullying
- cyber-troop
- D
- data analytics
- data science
- data scientists
- data security
- decision-making
- democracy
- dictatorship
- diffusion
- diffusion of ICT
- diffusion of innovations
- digitalization
- digitization
- disinformation
- dissonance theory
- diversity
- doctorpatient relationship
- E
- echo chambers
- e-commerce
- ecosystem
- efficiency
- e-government
- Egypt
- emails
- emotions
- empathy
- Europe
- evolution theory
- eye-tracking
- F
- Facebook algorithm
- Facekbook campaign
- fact-checking
- FOMO
- G
- gambling addiction
- gaming addiction
- gaming apps
- gaming disorder
- gatekeepers
- generation gap
- globalization
- gun control
- H
- habits
- health behaviors
- health belief
- health communication
- health literacy
- health misinformation
- hong kongs
- I
- individualism
- information age
- Information and communication technology (ICT)
- information cocoons
- information overload
- information processing
- information revolution
- information society
- information sources
- information support
- information systems
- information technology
- innovation theory
- Internet privacy concern (IPC)
- iPad
- Iran
- Iraq
- Irritable bowel syndrome (IBD)
- Israel
- J
- Japan
- job market
- job satisfaction
- job security
- journalists
- judgment and decision making (JDM)
- K
- knowledge civilization
- knowledge collaboration
- knowledge economy
- knowledge gap
- Korea
- L
- Latinos
- Lazarsfeld
- learning algorithms
- Libya
- M
- machine learning
- manipulation, computational
- mass communication
- mass communications
- mass media
- medical decision-making
- medical intervention
- mentality
- misinformation
- misinformation theory
- mobile apps
- mobile commerce
- mobile technology
- mood modification
- mood regulation
- motivation
- multitasking
- N
- nationalism
- Need for cognition (NFC)
- networked cultures
- networked publics
- news business
- news consumption
- news content
- news decision-making
- news industry
- news information
- news literacy
- news sources
- nonverbal cues
- nonverbal information
- NPR
- O
- obesity
- occupy central
- Occupy Wall Street
- optimization
- P
- pandemic
- patientphysician relationship
- patients trust
- pay-per-click
- peripheral group theory
- peripheral processing
- phubbing
- physicianpatient communication
- physician-patient relationship
- political advertising
- political campaigning
- political campaigns
- pornography
- privacy concerns
- privacy protection
- privacy risks
- problematic behaviors
- problematic Instagram use
- problematic internet use
- problematic smartphone usage
- problematic social media
- problematic use of
- proximity
- psychological distance
- publics
- Q
- quality communication
- R
- racists
- radio
- reciprocity
- recommendation systems
- Renaissance
- robotics
- robotization
- robots
- rumors
- Russia
- S
- salience
- selective exposure
- self-assurance
- self-awareness
- self-control
- self-efficacy
- self-esteem
- self-responsibility
- sexting
- smart devices
- smart homes
- smartphones
- smart wearable
- social capital
- social changes
- social endorsement
- social information
- social media
- social movements
- social network
- social networking
- social norms
- social psychology
- social responsibilities
- social support
- social surveillance
- stress
- students
- support communities
- support community
- support groups
- surveillance
- Syria
- T
- Taiwan
- target audiences
- target customers
- target markets
- tech companies
- technological determinism
- technological innovations
- tech trend
- teenagers
- telecommunications
- telephone
- television
- tracking
- Trump, Donald J.
- trust in doctors
- trust in news media
- Tumblr
- Tunisia
- Turkey
- U
- Uber
- Ukraine
- Umbrella Movement
- Umbrella Revolution
- uncertainty-accepting
- uncertainty avoidance
- uncertainty-avoiding
- uncertainty-reducing
- uncertainty reduction
- user-generated content
- V
- VCR
- virtual collaboration
- virtual community
- virtual reality
- W
- Watergate
- weaponized information
- weaponized misinformation
- weaponized narratives
- wearable devices
- well-being
- Y
- Yik Yak
- youth development
- YouTube
- Z
- Zappos
Why Study Social Media?
LEARNING GOALS
This chapter will help you understand:
- What is the power of social media?
- Are social media the culprit of causing social distrust?
- Why do we need to study social media?
- How are traditional and digital media technology adopted differently?
KEY CONCEPTS
The Us vs. Them mentality
Echo chamber
Digitization
Silo effect
Information cocoon
Digitalization
THEORY HIGHLIGHT
Construal Level Theory
Even though Joe Biden won the United States presidency in 2020, Democrats in the House of Representatives suffered serious defeats in the election, falling far short of expectations and setting off infighting amongst themselves. Immediately after Election Day, some Democratic House members pointed fingers at colleagues for losing seats in the House of Representatives. One of their key concerns was lack of appreciation of the importance of social media strategies in political campaigns. No one argued about whether to incorporate social media into campaign strategies or not. Rather, they debated the consequences of failing to let social media play an important role in the political activities.
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