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Headworth - Social media recruitment : how to successfully integrate social media into recruitment strategy

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Headworth Social media recruitment : how to successfully integrate social media into recruitment strategy
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As the landscape of recruiting changes, different methods are needed to reach talent, and social media is a key channel. However, many HR and recruiting professionals are not equipped with the expertise to create a social media recruiting strategy. In a series of easy to follow chapters and manageable steps, this book covers the essentials from the beginning to the end of the process, including: how to implement a social media strategy; the crossover between HR, recruitment and marketing; measuring ROI; HR policies and procedures needed; big data and HR; using technology in recruiting, such as video interviewing; social media as an internal collaboration and communication tool across companies; how social media will impact recruiting and HR in the future. -- Read more...

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Praise for social media recruitment

This well-written definitive guide to social media recruitment is an essential resource for integrating social media into recruitment strategies and processes. The books comprehensive and practical approach, with compelling case studies, provides a strategic framework and a clear road map, all in an insightful and engaging way.

Heather Travis, Director, Asia Pacific, Armstrong Craven, and Chairman, Executive Research Association (ERA)

With social recruiting, there is no one silver bullet or strategy. Social Media Recruitment is one of the most comprehensive sources for all things social media recruiting to date.

Jessica Miller-Merrell, Founder of Blogging4Jobs

This book is a must-read for recruiters, entrepreneurs, leaders and managers. Why? Because it helps them overcome the fear and doubts they have regarding using social media for recruitment and is a great, veracious guide to successfully doing that.

Ren Bolier, Co-Founder, OnRecruit

Andy is the social media and recruitment expert that the experts in the industry seek out to read and listen to. His advice is spot on and supported by years of diverse consulting experience. After seven years in the social media recruitment arena, youd think Id know it all. Andys book is chock-full of case studies that are inspiring for my firm and clients. For years Ive made Andys a blog a weekly must-read. His book surpasses his blog, with detailed case studies and examples of how to use social media properly to recruit.

Kelly Dingee, Director, Strategic Recruiting at Staffing Advisors

Andys blog has been a must-read for me over the last several years. His clear writing style helps recruiters sharpen their social media skills. With this book I hope recruiters, who are still not social media savvy, will build their skills and be relevant in a changing business world.

Gautam Ghosh, Director, Talent Branding, Flipkart.com, and Blogger at http://gauteg.blogspot.com

To me, Andy Headworth is the worlds pre-eminent authority in the area of social recruiting. His blogs on the ongoing process of using social media to recruit are always spot on and serve as a text book for best practices in social recruiting. I learn something valuable in every post, every blog, and every comment.

Brenda Burch, Chief Retail Talent Sourcer, Bjork Enterprises Ltd

Any recruiting leader wanting to up their game in social recruiting will want to read this from cover to cover.

Tony Restell, Founder, Social-Hire.com

The definitive guide to social media recruitment. Packed with practical advice and examples, this book makes a compelling case for social recruiting for even the most hardened social media sceptic. A must-read for those new to social recruiting, but with plenty of great content for those who are already social too.

Gemma Reucroft, HR Director, Tunstall Group

Having worked in Recruitment/Talent Acquisition for 20 odd years, the current environment is exciting, fast paced, quickly evolving and for many scary. Andy gets this, and this book is really going to help you. The vital importance of snaring good people is critical to business success. This book will give you the edge to get great people inside your walls.

Hassanah Rudd, Australia Recruitment Manager, Fletcher Building

A brilliant business book for anyone looking to successfully integrate social media in their recruitment strategy. Andys knowledge of recruitment strategy, candidate attraction and content marketing strategy, as well as social media technologies, is unsurpassed and he delivers that knowledge in an interesting and meaningful way.

Louise Triance, MD, UK Recruiter

Its not often that you find a resource that not only outlines the current recruitment landscape in a meaningful way, but also gives practical steps for Talent Acquisition leaders to take to improve their results. Andy Headworth accomplishes this. Understanding the critical skill shortages in organizations is a key factor in any recruitment strategy being effective. Andy tackles this with ease and includes case studies to back up all aspects of social media use for recruitment success. Whether youre starting your strategy from the ground up, or you already have a strategy in place, Andys tips and examples provide direction for leaders on all parts of the spectrum.

Trish McFarlane, CEO and Co-Founder, HRevolutionize LLP

Note on the Ebook Edition For an optimal reading experience please view - photo 1

Note on the Ebook Edition

For an optimal reading experience, please view largetables and figures in landscape mode.

This ebook published in 2015 by

Kogan Page Limited

2nd Floor, 45 Gee Street

London EC1V 3RS

United Kingdom

www.koganpage.com

Andy Headworth, 2015

E-ISBN978 0 7494 7371 6

Contents

Andy Headworth has been in the recruitment industry for 25 years, and is still as passionate about recruiting as he was when he first started as a young consultant. He is the founder of Sirona Consulting ( http://sironaconsulting.com ) a specialist consultancy that helps companies to understand and integrate social media into their recruitment strategies and processes. He is an innovative problem solver who always manages to get you thinking differently about how to solve your recruitment challenges.

Andys knowledge and expertise has allowed him to successfully deliver projects, workshops and keynote speaking assignments across the UK, Europe, the Middle East, Canada, the United States and Asia-Pacific. In 2013 he was named by The Huffington Post in Top 100 Most Social HR Leaders on Twitter and 50 Most Popular Recruiting Influencers on Twitter by ERE/LeadTail. He also authors an award-winning blog ( http://sironaconsulting.com/blog ) and recently made a film for the BBC providing social media recruiting guidance. This is Andys second book, having previously written Smart Social Media Recruitment Strategies (2011).

Away from work he enjoys travelling and exploring new countries and cultures, spending time with his wife and children and closely following the fortunes of Liverpool FC.

I t is funny how time mellows your thinking. After writing my first book three years ago, I said I would never write another book again. I learnt much from that experience and writing this second book has been more enjoyable. Thank you to Katy Hamilton at Kogan Page for reaching out to me with the idea for this book initially, I am glad you did.

Writing this book would not have been possible without the support and understanding of Sara, Bethany, Kelly, Joseph, mum and dad during the long hours and lost weekends spent researching and writing. Thank you.

There are a number of people who have been very helpful and without whom many of the examples and stories would have gone untold. So in no particular order I would like to thank the following people for their help, assistance, referrals and content they have provided that have allowed me to write the book I wanted to write: Tim Barry, Dave Martin, Mark Rice, Paul Powell, Marc Mapes, Matt Alder, Andr Hellstrm, Paul Jacobs, Peter Gold, Mark Sumner, Chris Russell, Steve Ward, Natasha Collopy, the team at Social Samosa, Shahid Wazed, Amybeth Quinn, Katharine Robinson, Kelly Dingee, Sarang Brahme, Jim Stroud, Oscar Mager, Shannon Pritchett, Martin Lee, Jonathan Campbell, Brett Minchington, Brenda Rigney, Gerry Crispin, Mark Sawyer, Clair Bush, Matthew Ferree, Terry Starr, Pete Kazanjy and Neil Morrison.

Maybe it wont be another three years until the next book.

S ocial media in the workplace can be scary and confusing for many people within human resources (HR) and recruitment, mainly due to a lack of knowledge and understanding of how it works. As you will see in this book, social media has now become mainstream in our everyday life, with thousands of social networks available to everyone across the world. Now, in 2015, it is at the point where there is probably a social network for every facet of our lives. We check them the moment we wake up, via our mobile devices, and we are never far away from all the messages, updates and tweets until we go to bed we have all become slaves to the digital world around us.

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