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Joe Vitale - Theres a Customer Born Every Minute: P.T. Barnums Amazing 10 Rings of Power for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed!

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Theres a Customer Born Every Minute: P.T. Barnums Amazing 10 Rings of Power for Creating Fame, Fortune, and a Business Empire Today -- Guaranteed!
Author:
Joe Vitale / Jeffrey Gitomer
Publisher:
Wiley
Genre:
Books / Art
Year:
2006
Rating:
5 / 5
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Praise for THERES A CUSTOMER BORN EVERY MINUTE

Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery.
Alan Abel, media hoaxer, author, consultantand lecturer on Using Your Wits to Win

If youre going to excel in business, learning about a showman like Barnum and applying some of the lessons he taught can give you valuable insights. Joe Vitale has captured ten of these lessons (he calls them rings of power) and shows how you can apply them in a way that will open your eyes and stretch your imagination. Theres a lot of money-making and fun wisdom here.
Joseph Sugarman, Chairman, BluBlocker Corporation

Finally someone does it!!! Joe Vitale reveals the REAL P.T. Barnum! Vitale highlights the outrageously astute marketing of Barnum. Barnums driving belief certainly was that there IS a customer born every minute. You will glean a number of useful new marketing ideas that you can instantly use in your business. And you will learn about one of the savviest marketers of a time gone by. Fun, exciting, insightful, and packed with ideas! Genius!
Kevin Hogan, author of The Science of Influence and The Psychology of Persuasion

I love this book. If youd like to know the real story about one of the most fascinating characters in American history, told by a master storyteller (and the person who probably knows more about him than anyone else), read this book. Barnum is not the guy portrayed by the legend attached to his name. He is much, much more, and Vitale tells his story with the cant-put-it-down passion and excitement hes become so well known for.
Bill Harris, President, Centerpointe Research Institute

Joe Vitale: author's other books

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Table of Contents

Praise forTheres a Customer Born Every Minute

P.T. Barnum was quite an extraordinary human being, and this book is great. Its time someone wrote the truth about Barnum.

Evel Knievel

A fascinating look at one of the greatest and most misunderstood promotional geniuses of all time. Theres a Customer Born Every Minute is the next best thing to having P.T. Barnum himself personally reveal his money-making secrets to you.

David L. Deutsch, Advertising and Direct Mail Copywriter, author, Million Dollar Marketing Secrets

This book will hold you spellbound. It is electrifying! It illuminates every creative impulse of Barnum and his timeless marketing genius. Joe Vitale has captured the power of Barnums successes and has given us the tools to plug in! If you want to dramatically increase your ability to promote your business, then buy this book now!

Allen DAngelo, M.S., author, Explosive Marketing: 2000 Ways to Release Creative Marketing Power into Your Business to Quadruple Your Income

Joe Vitale presents a three-ring circus of wise and profit-producing ideas in Theres a Customer Born Every Minute. The book is as easy to read as it is enlightening. Its a must-read if you have even a vague interest in money.

Jay Conrad Levinson, author, Guerrilla Marketing series

P.T. Barnum became rich and famous because he understood people. This made doing business with them simple. This book reveals the great showmans business secrets, including his little-known negotiation skills.

Gerard Nierenberg, President, The Negotiation Institute, author, The Art of Negotiating and The Complete Negotiator

At a time when 43 percent of Americans cannot recall the name of the vice president of the United States (according to a 1994 Gallup Poll), Barnums name remains a household word. Joe Vitale quickly dispels ignorantly conceived myths and rumors, and reveals Barnum for what he truly was (and still is)a marketing titan whose genius must be reviewed and modeled after. Anyone who claims to be serious about business, marketing, and advertising needs to read, study, and keep a copy of this book handy.

Hector R. D. Baron, Marketing and Sales Strategies Consultant, Executive Project Coordinator of The Billionaire Power Summit in the Philippines

Its a Barnum and Bailey world, so its fitting that the best business book of the year is one about the most exciting and original businessman of them allP.T. Barnum. Unlocking years-old secrets, Joe Vitales fresh perspective on this legendary master is a joy to read, plus its packed with up-to-date insights for todays entrepreneurs. There really is a customer born every minute, and this book is the best way to learn how to win in the clown-eat-clown circus world of business today.

John Martin, CEO, Bold Creative Services

Definitely a mind-stretching read.

Lennie Grimaldi, Publicist, author of Chased and Only in Bridgeport

Wow! I really couldnt put this down! This magnificent new book reveals the inner workings of a historic, inventive, and persistently positive man. Joe Vitale has taken the classic wisdom of P.T. Barnum and made it accessible to us all. Amazing!

Ron Kaufman, President, Active Learning Sales Training, Singapore

This book fired up my imagination, blasted me past my limits, and launched a zillion ideas for outrageous personal and professional success. Its fun, fast-paced, inspiring, and packed with powerful ideas!

Rick Butts, President, The Safari Adventure Company

What could be more fun to read than the business secrets of P.T. Barnum?! This book is filled with practical information I can use right now, and information I want to pass on to my clients and anyone else who wants to further their stretch and achieve more happiness and success.

William Wittmann, M.Ed., LMP, Seattle

For Murray Rogow the worlds second greatest press agent PT Barnum was the - photo 2

For Murray Rogow,
the worlds second greatest press agent
(P.T. Barnum was the first)

I fully believe that if you faithfully follow my methods you cannot fail.

P.T. Barnum, 1891, five days before he died

P.T. Barnum. (Used by permission, The Barnum Museum, Bridgeport, Connecticut.)

The handwritten introduction on the previous page by PT Barnum comes from - photo 3

The handwritten introduction on the previous page by PT Barnum comes from - photo 4

The handwritten introduction (on the previous page) by P.T. Barnum comes from Dollars and Sense, one of the many reissues of the famous showmans autobiography. The first time I saw this handwriting in a copy of the book on display in the Barnum Museum in Bridgeport, Connecticut, I assumed Barnum had personally signed the book. Apparently thats what Barnum wanted people to think. Dr. A. H. Saxon, author of P.T. Barnum: The Legend and the Man, told me the handwritten introduction was printed in every copy of Dollars and Sense. It was probably a clever marketing strategy on Barnums part, knowing people would assume the book was a priceless autographed edition and more books would be sold. Hoping for the same thing, I include Barnums introduction in this book.

(From authors private collection)

Foreword

Why is Joe Vitale writing about P.T. Barnum? And how do you win as a result of it?

Theres a sucker born every minute is a quote often attributed to P.T. Barnum. Theres only one problem: Barnum never said it.

Barnum said lots of incredible things, and youre about to read them in a way that will make them applicable to your work because of one man: Joe Vitale, the P.T. Barnum of today.

Barnum was one of the most advanced thinkers of his time.

So is Joe Vitale.

Barnum was the consummate promoter.

So is Joe Vitale.

Barnum was a succinct and prolific writer.

So is Joe Vitale.

Barnum was a dynamic speaker.

So is Joe Vitale.

Barnum was hypnotic.

So is Joe Vitalehe even wrote the book on it.

Barnum was an idea person.

So is Joe Vitale.

And like all great men, Barnum was ahead of his time.

So is Joe Vitale.

Everyone is looking for the perfect mentor. Most people look for someone who is alive. As an advanced thinker, Dr. Joe had a hard time relating to present-day thinkers, so he turned to history to find his mentor, and found the perfect match. Vitale had the wisdom to study the master promoter and idea man of his time, P.T. Barnum, and through Joes interpretations, P.T. can be your mentor, too.

If Barnum were still alive, hed be vying with Joe Vitale for the title of Internet viral-marketing king. If Barnum were still alive, hed be writing about Joe Vitale.

The first time I came across Theres a Customer Born Every Minute, I was jealous. The book was so well done, so well written, I wished I had written it myself. I e-mailed Joe, ordered a case of copies (autographed, of course), and sent them to business friends.

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