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Joe Vitale - Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

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Discover the secrets of written persuasion!
The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. Its pure genius.
-Joseph Sugarman, author of Triggers
Ive read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible.
-David Garfinkel, author of Advertising Headlines That Make You Rich
I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joes specialty, Hypnotic Writing is the most important book on copywriting (yes, thats really what it is about) to be published in this century. Read it. It will make you a better copywriter, period.
-Bob Bly, copywriter and author of The Copywriters Handbook
I couldnt put this book down. Its eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along.
-David Deutsch, author of Think Inside the Box, www.thinkinginside.com
Hypnotic Writing is packed with so much great information its hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case theres any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, youre going to love it. Just watch and see.
-Blair Warren, author of The Forbidden Keys to Persuasion

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Table of Contents The principles of hypnosis when applied to copywriting add - photo 1
Table of Contents

The principles of hypnosis when applied to copywriting add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. Its pure genius.
Joseph Sugarman, author, Triggers

WowHypnotic Writing kept me awake last night! I planned to read for 15 minutes or so before going to sleep and ended up turning out the light when I noticed it was past 3 A.M. Thats how powerful this book is. Sure, Joe gives you a world class education in the writing of copy itself, but thats just a start. What you really get is a deep understanding of how people think, feel, and actyourself included. This knowledge is priceless in turning words into power, and ethically using that power to sell more of what you offer.
Bob Serling, www.DirectMarketingInsider.com

Ive read countless books on persuasion, but none comes close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible.
David Garfinkel, author, Advertising Headlines that Make You Rich

I am a huge fan of Joe Vitale and his books, and Hypnotic Writing , first published more than 20 years ago, is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joes specialty Hypnotic Writing is the most important book on copywriting (yes, thats really what it is about) to be published in this century. Read it. It will make you a better copywriter, period.
Bob Bly, copywriter

I couldnt put this book down. Its eye-opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantlyexemplifying the techniques by the writing of the book itself as you go along.
David Deutsch, author, Think Inside the Box (www.thinkinginside.com)

Hypnotic Writing is packed with so much great information its hard to know where to start. The insights, strategies and tactics in the book are easy to apply yet deliver one heck of a punch. And in case theres any question how to apply them, the before and after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It IS hypnotic writing. On the count of three, youre going to love it. Just watch and see.
Blair Warren, author, The Forbidden Keys to Persuasion

Hypnotic Writing has it all. It shows you how to master and accomplish the three things you need from your prospects. Attention! Captivation! Action! Never before has there been such a treasure trove of techniques for writing magnetic copy. Hypnotic Writing can be used immediately. Its an incredible desk reference tool. This is not a book you read and put up on the shelf for 20 years. Its on your desk where you can use it every day. I love Hypnotic Writing and I refer to it more often all the time. Joe Vitale is the worlds first true and pure hypnotic marketer and this book will only bolster that fact. You will learn how to write headlines, openings, the power of perception change, and yes even secret laws of persuasion. I love this book. I encourage you to get your copy today and keep it away from your competitors.
Kevin Hogan, Psy.D., author, The Psychology of Persuasion and The Science of Influence
To Robert Collier All successful communication is hypnosis Milton H - photo 2
To Robert Collier
All successful communication is hypnosis.
Milton H. Erickson, M.D.
Words were originally magic and to this day words have re tained much of their ancient magical power.
Sigmund Freud, 1915
In what I call waking hypnosis, however, all four of these features are absent; sleep is not mentioned in the preliminary explanation to the subject; sleep is not suggested, directly or indirectly; the subject experiences neither drowsiness nor sleepiness, if we may trust his introspective account; and there are present none of the objective indications of drowsiness or sleep.
Wesley R. Wells, 1924
AUTHORS WARNING
The material you are about to read is based on a privately published book I sold to seminar attendees in 1985. I later updated and released the material in 1995, as my first e-book. It became an instant online bestseller. In 2004 I taught a private seminar based on the principles in this book. Attendees paid $5,000 each to sit at my feet and hear the secrets you are about to read. This book in your hands is an enlarged, revised, and updated edition of all my previous works on the subject.
Hypnotic Writing is powerful. Anyone who uses it will increase their ability to communicate and persuade, which can obviously lead to more sales.
But there are other reasons to use Hypnotic Writing than immediate sales. For example, a friend of mine is a medical doctor. He cant get everyone to follow his advice. Smokers keep smoking. Overeaters keep eating. If he knew some of the principles of persuasion that youll learn in this book, he would be better able to up his success rate at getting people to do what is in their best interest to do. Whether he writes or speaks, he could use words in a more hypnotic way to get better results.
Also novelists, journalists, romance writers, e-mail writers, web site creators, and even blog writers can use Hypnotic Writing to capture more readers and keep them longer. The secrets in this book will help you make your writing stand out in the crowd. In this age of information overload, you need an edge. Hypnotic Writing is it.
This book itself is an example of Hypnotic Writing. Throughout this book you will find yourself going into a light hypnotic trance. Better stated, you will not notice you were in a trance until you wake up from it. In other words, you will become aware that you hadnt been aware. Thats fine, as it means you were in a waking trance (which I explain later).
Obviously, this will not cause you any harm. Im mentioning it so you become alert to the hidden mechanism of Hypnotic Writing at work, even in this very book, so you can begin to use it in your own writings later.
Please use this material for good. You cannot make anyone do anything against their will, so dont even try. Hypnotic Writing is for ethical businesspeople (or anyone else) who want to better state their case to their prospects.
Someone wrote me a nice letter, thanking me for my books but also taking the time to tell me she was put off by my use of hypnosis in marketing. She said it removed choice from people. She thought it was evil.
Since you may be thinking the same thing, let me point out a few facts:
Hypnosis never removes choice. You cant be made to do something under hypnosis that you didnt already want to do while fully awake. For proof, just ask yourself if you buy everything I offer. Probably not. Yet Im the father of Hypnotic Writing. Obviously, you used your power of choice to buy or not, despite any hypnosis in my marketing.
Hypnosis is not evil. It is used by dentists, doctors, and psychologists to help people get more of what they want out of life. Its been sanctioned by the American Medical Association since the 1950s. Anyone still thinking hypnosis is evil is caught up in a cultural myth, which is a kind of trance all by itself.
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